Yes, I do pay attention to my Klout Score; it gives me an indication of my effectiveness. I also use Empire Avenue as a way to measure the effectiveness of different channels of my social media activity. With that said, should I really pay attention to Klout? Many say not to pay attention. <sidenote>I must admit to paying close attention to the PERKS section of Klout. Thanks for the Spotify invite ☺</sidenote>
I had a conversation with Tami of Aries GDIM about Klout; it was a rather long conversation about our thoughts and YES our scores. We both have been super swamped and have not had a chance to talk to our Twitter peeps as much as usual yet we both have revised and increased our Twitter usage a bit. Both of our scores took a recent hit, our graphs look similar. Makes you say hmmmm.
I did cut back a bit on my usual Twitter conversation so that I would focus tackling projects and on sharing more content. I decided to do this after I realized that I have a demographic from Europe. So, I really wanted to share more content during the times that they were on Twitter. This has been wonderful and I have had lots of retweets and thank you for sharing.
After these slight changes, I noticed that my KLOUT score took a 1-point dive, yet my Amplification score increased by 10 points. I may be ‘all old school and thangs’ but I would not think that an increase in Amplification of 10 points would in anyway produce a 1-point drop, unless that is the new math.
Ok, ok, I know people are like WTH Anise; you are like the kid in school that bitched about the 99 because they wanted to get 100. I do get it but it made me give serious thoughts to Klout and the Algorithm behind the score. So Klout I am saying (in my Cuba Gooding Jr “Show Me The Money” voice) Show me the algorithm ☺
Seriously, I am not a math wiz but even in my math challenged mind this does not add up. So what’s the deal? I’d really like input, thoughts or something so that I can stop wondering.
Check out the Klout REBOUND a few hours later …