As a small business owner and Internet Marketer with a Masters Degree in Internet Marketing the goals for the business is EXPOSURE, BRAND AWARENESS & INCREASED SALES. When starting the business after a few failed attempts at effective marketing I knew that there had to be a different route planned for this venture. So setting off in a different direction by taking the skills learned along the way in combination with the cutting edge Internet Marketing Strategies learned while in one of the most cutting edge technology focused Universities in the country, the journey started.
Any person in business now understands that things have changed drastically in terms of business exposure, advertising and marketing. Due to Social Media marketing, business will never be the same. The goals are still to increase exposure, brand awareness and sales. However the methodology behind accomplishing these goals have changed. Most importantly they have changed drastically within the last year due to the popularity of social media.
At one time, just a short while ago it was enough to have a website and apply SEO & SEM strategy. These methods are no longer enough. This is primary due to search and the integration of social media that have pushed its way into search. So now we are looking at a merging of sorts, which involves Search Engine Optimization and Social Media to create Social Media Optimization. SMO or Social Media Optimization is the art of taking aspects of traditional SEO and Social Media to optimize the entire online presence. This is my marketing strategy and it rocks for my company.
This strategy is very close to being perfect and it has done well by the company, in allowing amazing brand exposure for the business. Exposure continues to come up in conversation because that is the goal of any business. Companies can offer the most amazing services or products available and if there is no exposure it is considered a FAIL. This is especially important to a new business.
Social Media has opened the door to so many users, some recreational, some totally business and some a mixture of the two. Social Media goals for businesses and individuals vary drastically. Individuals involved with social media for recreation usage have very different needs, as there is nothing riding on the outcome of their social media exposure. This is a direct contrast to the goals of business social media exposure. If individuals do not get exposure for themselves, there is no issue; however, if businesses do not meet their goals of effective exposure this could lead to the demise of a business.
Should companies that have businesses driven upon a high level of exposure be judged the same as an individual? In Social Media oriented industries, companies that push their message are marketing their company, which is the goal of any organization that would like to enjoy any measure of success. On the other hand people that push a message of useless content, may be viewed differently. How can the usage of social media that drives a company with the goal of increasing sales be view the same as an individual pushing useless content to gain reward?
The Take away:
The ability for any business to grow is contingent upon many factors, none of which include minimizing brand exposure, strangling the social media optimization process or silencing brand evangelist. EXPOSURE, BRAND AWARENESS AND INCREASED SALES.