Google Plus IS Social Search

Google + is the new kid on the block in regard to Social Media. The platform still, in fact has that oh so new smell to it.   People want to peak and explore a bit but they are reluctant to dive in.  I remember in the early 90’s when there was another new kid on the block that was thrown into the Search fray with the, then heavy hitters, Dogpile, AskJeeves, Looksmart, Metacrawler and Yahoo. That new kid on the blog was Google and as the new kid on the block, pre acquisitions, were very different than they are now.

I did, in fact age myself by voluntarily admitting that I do remember when there was once NO Google. Can you imagine?  Back then, we did not Google anything we searched.  That we now, GOOGLE and NOT search is an indication of the power of Google. I would even venture to say that Google IS THE INTERNET. Yes I said it.  As a person that remembers the time before Google became a powerhouse, I tell you now not to minimize Google+.  People that have been around the Internet since the early 90’s and Internet Marketers totally understand what I am saying. The youngin’s may not understand so let me provide a few facts.

Search is now dominated and OWED by Google, which has traditional Google search which remains the #1 avenue to search and YouTube which is #2 in search.  So, when we go online we automatically go to Google, the same goes for video and YouTube. If I started naming the additional services that Google provides, I would be typing forever and you all would probably get caught reading this while you’re suppose to be working. 🙂  We all know that Google is a  force to be reckoned with and that they are practically unstoppable in Search. We also know that past attempts at Social Media were not so successful.

Social Media as we know it is relatively new and has really taken off beyond anything that we could ever imagine. Zuckerberg is, I’m sure even surprised by the way in which people have embraced Facebook. So needless to say, I’m sure Google had a “What the Hell” moment for quite a while. A huge powerhouse like Google had to be reeling at the popularity of Facebook and the shift in the attention toward Facebook and away from search.  As most powerhouses go, they could not allow the shift away from their platform, so Google came up with an answer. They initially, failed horribly and tried to answer again, and I’m sure to their surprise were again reeling at the continued failure at moving into the elusive Social Media Marketing that Facebook had continued to dominate.

So the “regroup and game on” movement started with Google moving into the realm of social media. The first power move on the part of Google that was pretty much minimized by most, was the addition of the +1. People were like what the heck???  However as a strategic marketer and person that has continued to acknowldege and admire the brilliance behind Google I stored the +1 in the back of my mind, knowing somehow that it would indeed be important. Internet users and marketers became accustomed to seeing the +1 along side of the “LIKE” the we all just LOVE.

Then all of a sudden BAM, (yes I just said BAM 🙂 ) Google pushes out Google+ , Internet Marketers and most industry people that have been around since the 90’s recognized the power play and scrambled to be a part of the new social platform. Early adopters moved toward Google plus with purpose, set up their space  and recognized history in the making. Yes I am being very dramatic!  Think about this, Social was the last area in which Google had NOT dominated, now they push out Google+ and it is NOT a failure like past attempts.

Google had a chance to work through the failed social attempts, analyze what is working with different social platforms, what is failing with others and build upon that knowledge to create the social media platform of the future. Yes I said it!

As a strategic thinker you MUST think about the big picture Google search, YouTube, Google Analytics, Google Adsense, Blogger, Google Chrome, Google Chrome Books, Picasso and more.  The +1’s are now integrated into Google+, The +1  will be showing up in search results, Google+  is fully integrated into Search and I anticipate more Google Services to be integrated into Google+. Just picture some of the service that we know of, integrated into one platform. It would be like Facebook on steroids.  Imagine accessing your computer, having access to your friends, all of your Google Services, Video and more easily at your fingertips in one platform. Most importantly, as a Internet Marketer or business owner, consider the integration of your social media engagement factoring into the elusive search algorithm. This is what Google+ has the potential to bring to its users.

None of this is said to minimize the importance of Facebook because I think its a very important social media platform and I think it will continue to play a huge role in engagement and social interaction. However I believe that Google+ is the future of Social Media, with the merging of the power of all Google products/services, search and social.  The future of the Internet is Social Search and Google+ IS SOCIAL SEARCH.
Google Plus IS Social Search
Take a look at the chart below, this will give you and idea of how HUGE  Google is, the amazing acquisitions they’ve made and how powerful a platform these acquisitions could make if only a portion of them were integrated within the Google+ platform.  I’ve said it before and I will say it again, do NOT make the mistake of focusing so much attention on Facebook, Twitter and the other popular social media platforms that you ignore or minimize this powerful social platform in the making. Facebook is the present, but Google+ could very well be the future.

Acquisitions: Provided by Wikipedia

Number Acquisition date Company Business Country Value (USD) Used as, integrated with
1 February 12, 2001 Deja Usenet  USA Google Groups [1]
2 September 20, 2001 Outride Web search engine  USA Google Personalized Search(iGoogle) [2]
3 February 2003 Pyra Labs Weblog software  USA Blogger [3]
4 April 2003 Neotonic Software Customer relationship management  USA Google GroupsGmail [4]
5 April 2003 Applied Semantics Online advertising  USA $102,000,000 AdSenseAdWords [5]
6 September 30, 2003 Kaltix Web search engine  USA iGoogle [6]
7 October 2003 Sprinks Online advertising  USA AdSenseAdWords [7]
8 October 2003 Genius Labs Blogging  USA Blogger [8]
9 May 10, 2004 Ignite Logic HTML editor  USA Google Sites [9]
10 July 13, 2004 Picasa Image organizer  USA PicasaBlogger [10]
11 September 2004 ZipDash Traffic analysis  USA Google Maps for Mobile [11]
12 October 2004 Where2 Map analysis  AUS Google Maps [12]
13 October 27, 2004 Keyhole, Inc Map analysis  USA Google MapsGoogle Earth [13]
14 March 28, 2005 Urchin Software Corporation Web analytics  USA Google Analytics [14]
15 May 12, 2005 Dodgeball Social networking service  USA Google Latitude [15]
16 July 2005 Reqwireless Mobile browser  CAN Google Mobile [16]
17 July 7, 2005 Current Communications Group Broadband Internet access  USA $100,000,000 Internet backbone [17]
18 August 17, 2005 Android Mobile software  USA $50,000,000 est.[18] Android [19]
19 November 2005 Skia Graphics software  USA AndroidGoogle Chrome [20]
20 November 17, 2005 Akwan Information Technologies Search Engines  BRA Internet backbone [21]
21 December 27, 2005 Phatbits Widget engine  USA Google Desktop [22]
22 December 31, 2005 allPAY GmbH Mobile software  GER Google Mobile [23]
23 December 31, 2005 bruNET GmbH Mobile software  GER Google Mobile [23]
24 January 17, 2006 dMarc Broadcasting Advertising  USA $102,000,000 AdSense [24]
25 February 14, 2006 Measure Map Weblog software  USA Google Analytics [25]
26 March 9, 2006 Upstartle Word processor  USA Google Docs [26]
27 March 14, 2006 @Last Software 3D modeling software  USA Google Sketchup [27]
28 April 9, 2006 Orion Web search engine  AUS Google Search [28]
29 June 1, 2006 2Web Technologies Online spreadsheets  USA Google Spreadsheet [29][30]
30 August 15, 2006 Neven Vision Germany GmbH Computer vision (Face detectionFacial recognition system)  GER Picasa & Google Goggles [31]
31 October 9, 2006 YouTube Video sharing  USA $1,650,000,000 YouTube [32][33]
32 October 31, 2006 JotSpot Web application  USA Google Sites [34]
33 December 18, 2006 Endoxon Mapping  CHE $28,000,000 Google Maps [35]
34 February 16, 2007 Adscape In-game advertising  USA $23,000,000 AdSense [36]
35 March 16, 2007 Trendalyzer Statistical software  SWE Google Analytics [37]
36 April 17, 2007 Tonic Systems Presentation program  USA Google Docs [38]
37 April 19, 2007 Marratech Videoconferencing  SWE $15,000,000 Google Talk [39]
38 April 13, 2007 DoubleClick Online advertising  USA $3,100,000,000 AdSense [40][41][42]
39 May 11, 2007 GreenBorder Computer security  USA Google Chrome [43]
40 June 1, 2007 Panoramio Photo sharing  ESP Panoramio [44]
41 June 3, 2007 FeedBurner Web feed  USA $100,000,000 FeedBurner [45]
42 June 5, 2007 PeakStream Parallel processing  USA Server (computing) [46]
43 June 19, 2007 Zenter Presentation program  USA Google Docs [47]
44 July 2, 2007 GrandCentral Voice over Internet Protocol  USA $45,000,000 Google Voice [48][49]
45 July 20, 2007 ImageAmerica Aerial photography  USA Google Maps [50]
46 July 9, 2007 Postini Communications security  USA $625,000,000 Gmail [51]
47 September 27, 2007 Zingku Social networking service  USA Google Mobile [52]
48 October 9, 2007 Jaiku Microblogging  FIN Google Mobile [53]
49 July 30, 2008 Omnisio Online video  USA $15,000,000 YouTube [54]
50 September 12, 2008 TNC (Tatter and Company) Weblog software  KOR Blogger [55]
51 August 5, 2009 On2 Video compression  USA $133,000,000 WebM & YouTube [56]
52 September 16, 2009 reCAPTCHA Security  USA Google Books [57]
53 November 9, 2009 AdMob Mobile advertising  USA $750,000,000 [58]
54 November 9, 2009 Gizmo5 Voice over Internet Protocol  USA $30,000,000 Google Talk [59]
55 November 23, 2009 Teracent Online advertising  USA AdSense [60]
56 December 4, 2009 AppJet (EtherPad) Collaborative real-time editor  USA Google WaveGoogle Docs [61]
57 February 12, 2010 Aardvark Social search  USA $50,000,000 Aardvark [62]
58 February 17, 2010 reMail Email Search  USA Gmail [63]
59 March 1, 2010 Picnik Photo Editing  USA $5,000,000 Picasa [64][65]
60 March 5, 2010 DocVerse Microsoft Office files sharing site  USA $25,000,000 Google Docs [66]
61 April 2, 2010 Episodic Online video platform start-up  USA YouTube [67]
62 April 12, 2010 PlinkArt Visual search engine Mobile start-up  UK Google Goggles [68]
63 April 20, 2010 Agnilux Server technology start-up  USA [69]
64 April 27, 2010 LabPixies Gadgets  ISR [70]
65 April 30, 2010 BumpTop Desktop environment  CAN $30,000,000 Android [71]
66 May 20, 2010 Simplify Media Music syncing  UK Android [72]
67 May 21, 2010 Ruba.com Travel  USA Google [73]
68 June 3, 2010 Invite Media Advertising  USA $81,000,000 DoubleClick [74]
69 July 1, 2010 ITA Software Travel technology  USA $676,000,000 Google Flights [75][76]
70 July 16, 2010 Metaweb Semantic search  USA [77]
71 August 2010 Zetawire Mobile paymentNFC  CAN Android [78]
72 August 4, 2010 Instantiations Java/Eclipse/AJAX Developer Tools  USA Google Web Toolkit [79][80]
73 August 5, 2010 Slide.com Social gaming  USA $228,000,000 [81]
74 August 10, 2010 Jambool Social Gold payment  USA $70,000,000 [82]
75 August 15, 2010 Like.com Visual Search Engine  USA $100,000,000 boutiques.com [83][84]
76 August 30, 2010 Angstro Social networking service  USA [85]
77 August 30, 2010 SocialDeck, Inc. Social gaming  CAN [86]
78 September 13, 2010 Quiksee Online video  ISR $10,000,000 Google Maps [87]
79 September 28, 2010 Plannr Schedule Management  USA Google Calendar [88][89]
80 October 1, 2010 BlindType Touch typing  GRE Android [90][91]
81 December 3, 2010 Phonetic Arts Speech synthesis  UK Google VoiceGoogle Translate [92]
82 December 3, 2010 Widevine Tecnologies DRM  USA Google TV [93]
83 January 13, 2011 eBook Technologies E-book  USA Google Books [94]
84 January 25, 2011 SayNow Voice Recognition  USA Google Voice [95]
85 January 26, 2011 fflick Social networking service  USA $10,000,000 YouTube [96][97]
86 March 1, 2011 Zynamics Security  GER [98][99]
87 March 7, 2011 BeatThatQuote.com Price comparison service  UK £37,700,000 Google Advisor [100][101]
88 March 7, 2011 Next New Networks Online video  USA YouTube [102]
89 March 16, 2011 Green Parrot Pictures Digital video  IRL YouTube [103]
90 April 8, 2011 PushLife Service provider  CAN $25,000,000 [104]
91 April 26, 2011 TalkBin Mobile software  USA Android [105]
92 May 23, 2011 Sparkbuy Price comparison service  USA Google Product Search [106]
93 June 3, 2011 PostRank Social media analytics service  CAN [107]
94 June 9, 2011 Admeld Online advertising  USA $400,000,000 DoubleClickInvite Media [108][109]
95 June 18, 2011 SageTV Media Center  USA Google TV [110]
96 July 8, 2011 Punchd Loyalty program  USA Google Wallet [111][112]
97 July 21, 2011 Fridge Social groups  USA Google+ [113]
98 July 23, 2011 PittPatt Facial recognition system  USA Android [114]
99 August 1, 2011 Dealmap One deal a day service  USA Google Offers [115]
100 August 15, 2011 Motorola Mobility Mobile device manufacturer  USA $12,500,000,000 AndroidGoogle TV [116][117]
101 September 7, 2011 Zave Networks Digital coupons  USA Google Offers [118]
102 September 8, 2011 Zagat Restaurant reviews  USA $151,000,000 Google Places [119][120][121]
103 September 19, 2011 DailyDeal One deal a day service  GER $114,000,000 Google Offers [122][123]
104 October 11, 2011 SocialGrapple Social Media analytics service  USA Google+ [124]
105 November 10, 2011 Apture Instantaneous search  USA Google Search [125]
106 November 14, 2011 Katango Social circle organization  USA Google+ [126]

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