Google + is the new kid on the block in regard to Social Media. The platform still, in fact has that oh so new smell to it. People want to peak and explore a bit but they are reluctant to dive in. I remember in the early 90’s when there was another new kid on the block that was thrown into the Search fray with the, then heavy hitters, Dogpile, AskJeeves, Looksmart, Metacrawler and Yahoo. That new kid on the blog was Google and as the new kid on the block, pre acquisitions, were very different than they are now.
I did, in fact age myself by voluntarily admitting that I do remember when there was once NO Google. Can you imagine? Back then, we did not Google anything we searched. That we now, GOOGLE and NOT search is an indication of the power of Google. I would even venture to say that Google IS THE INTERNET. Yes I said it. As a person that remembers the time before Google became a powerhouse, I tell you now not to minimize Google+. People that have been around the Internet since the early 90’s and Internet Marketers totally understand what I am saying. The youngin’s may not understand so let me provide a few facts.
Search is now dominated and OWED by Google, which has traditional Google search which remains the #1 avenue to search and YouTube which is #2 in search. So, when we go online we automatically go to Google, the same goes for video and YouTube. If I started naming the additional services that Google provides, I would be typing forever and you all would probably get caught reading this while you’re suppose to be working. 🙂 We all know that Google is a force to be reckoned with and that they are practically unstoppable in Search. We also know that past attempts at Social Media were not so successful.
Social Media as we know it is relatively new and has really taken off beyond anything that we could ever imagine. Zuckerberg is, I’m sure even surprised by the way in which people have embraced Facebook. So needless to say, I’m sure Google had a “What the Hell” moment for quite a while. A huge powerhouse like Google had to be reeling at the popularity of Facebook and the shift in the attention toward Facebook and away from search. As most powerhouses go, they could not allow the shift away from their platform, so Google came up with an answer. They initially, failed horribly and tried to answer again, and I’m sure to their surprise were again reeling at the continued failure at moving into the elusive Social Media Marketing that Facebook had continued to dominate.
So the “regroup and game on” movement started with Google moving into the realm of social media. The first power move on the part of Google that was pretty much minimized by most, was the addition of the +1. People were like what the heck??? However as a strategic marketer and person that has continued to acknowldege and admire the brilliance behind Google I stored the +1 in the back of my mind, knowing somehow that it would indeed be important. Internet users and marketers became accustomed to seeing the +1 along side of the “LIKE” the we all just LOVE.
Then all of a sudden BAM, (yes I just said BAM 🙂 ) Google pushes out Google+ , Internet Marketers and most industry people that have been around since the 90’s recognized the power play and scrambled to be a part of the new social platform. Early adopters moved toward Google plus with purpose, set up their space and recognized history in the making. Yes I am being very dramatic! Think about this, Social was the last area in which Google had NOT dominated, now they push out Google+ and it is NOT a failure like past attempts.
Google had a chance to work through the failed social attempts, analyze what is working with different social platforms, what is failing with others and build upon that knowledge to create the social media platform of the future. Yes I said it!
As a strategic thinker you MUST think about the big picture Google search, YouTube, Google Analytics, Google Adsense, Blogger, Google Chrome, Google Chrome Books, Picasso and more. The +1’s are now integrated into Google+, The +1 will be showing up in search results, Google+ is fully integrated into Search and I anticipate more Google Services to be integrated into Google+. Just picture some of the service that we know of, integrated into one platform. It would be like Facebook on steroids. Imagine accessing your computer, having access to your friends, all of your Google Services, Video and more easily at your fingertips in one platform. Most importantly, as a Internet Marketer or business owner, consider the integration of your social media engagement factoring into the elusive search algorithm. This is what Google+ has the potential to bring to its users.
None of this is said to minimize the importance of Facebook because I think its a very important social media platform and I think it will continue to play a huge role in engagement and social interaction. However I believe that Google+ is the future of Social Media, with the merging of the power of all Google products/services, search and social. The future of the Internet is Social Search and Google+ IS SOCIAL SEARCH.
Take a look at the chart below, this will give you and idea of how HUGE Google is, the amazing acquisitions they’ve made and how powerful a platform these acquisitions could make if only a portion of them were integrated within the Google+ platform. I’ve said it before and I will say it again, do NOT make the mistake of focusing so much attention on Facebook, Twitter and the other popular social media platforms that you ignore or minimize this powerful social platform in the making. Facebook is the present, but Google+ could very well be the future.
- Who’s Using Google +? | Flowtown (scoop.it)
- Internet Marketing C.O.D.E. Social Media Marketing Beyond Status Updates (AniseSmithMarketing.com)
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- How to Really Rock Google (AniseSmithMarketing.com)