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Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

Date

December 16, 2011

What You Need To Do Before #Facebook Timeline Is Implemented

FacebookTimeline
After getting a sneak peak at the Facebook convention when Timeline was introduced to the world, I was very excited to get it moving and to implement this for my Facebook profile. So, since I was a Facebook developer I had an opportunity to move forward with Timeline immediately. I actually thought that the roll out would be right behind. However that has not been the case, it has not rolled out and many have NOT moved forward with Timeline. I cant imagine why, because it is really cool.

Well Facebook will be rolling out the official Timeline for all sooner rather than later for those that are ready or not.  So for all that have resisted the urge to upgrade, it is time.  The layout is very different than the old layout that we are use to.  I am very biased but I really LOVE the look of it, the functionality and the ability to customize it.

Check Before you Implement Timeline

  • Check your settings: I do know that all of your setting are suppose to move over; however, I would check them anyway.
  • Check your lists if you had lists: Like settings, these were suppose to carry over to Timeline but I would check them just to make sure. I do remember that the lists that I had displayed on my front page before I implemented Timeline were no longer on display but they lists were still intact, but no longer displayed
  • Check for old post that you may not want to be viewed: This was a biggie for me, because I had an old rant or two that was no longer applicable LOL that I did not want displayed in my Timeline. So make sure you go through and delete any posts that you may not want displayed.  Unless you are an angel and never used Facebook to rant. Don’t judge me people. 🙂
Cool Perks
  • Add a cool Cover Photo : You will have the ability to add a cool photo as a focus point on your Timeline. This is really cool!
  • Hide From TimeLine: When people post crap to your page you can hide it. Oops did I say that? LOL Well unless you want to display all your Farmville, Castleville, WasteOfTimeVille postings. Now you can opt to hide them easily, if you chose to do so.
  • Post View List: When you post anything you have an, easy to use option, that allows you to display posts to different people, lists etc. So you can select to display certain posts to different groups of people. Now you don’t have to worry about your boss seeing the holiday party pics but you can opt to show them them to the friends that got wasted and made fools of themselves. Not that you would do that or anything. 🙂
  • Life Events: Is really cool, it allows you to add things that are important in your life from the past and present. You can add, wedding, anniversaries, births, graduations and more.


If you are ready, why wait for it to roll out get it now!

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#Twitter: Doing it in 140 Characters

Twitter

I’ve talked to so many people that are transitioning from traditional marketing strategies to new media marketing technologies that have not started to use Twitter yet.  When I ask why, I got the same response that I had for  people before I started using Twitter more effectively, “What the heck can I say within 140 characters that would be relevant.” That was of course before, I became a HUGE  fan of Twitter.

We have to look beyond the ability of the 140 character limit and really see the huge potential of Twitter. This is especially true for businesses that are just starting to really move into the social space.  The first appeal of Twitter is building your brand identity, which is HUGE for smaller businesses that have minimal online presence.  Creation of a free Twitter account allows you to immediately start your journey in building your brand recognition in your business area of focus.

The second appeal of Twitter is that is can be used as a vehicle to expose more people to your brand, message, products and promotions if you have a sales focused business.  Twitter is not so much about pushing the ” buy this..I’m selling this…blah…blah..blah” ,  that is more of a traditional sales pitch. Twitter is more about sharing your knowledge on a subject, interacting with people and providing content that is useful to followers.  So Twitter is really NOT about your message push but more about building a relationship with your friend and followers.

Building quality followers, this, I would say is an essential focus of having an effective Twitter presence.  Once you decide to dive into the Twitter space it is essential that you build a following of quality people.  I’ve found that building this organically has worked for me, which means the “I can get you 250,000 Twitter followers in 3 minutes” is super lame, especially when most people that are pushing that don’t even have 250,000 followers themselves.  That is, however another blog post for a different time. 🙂 Back on topic,  I simply follow people that I have an interest in, that are involved with my industry and/or that may be interested in the content that I provide.

Finally, one of the most important thing about building an engaging following is providing content that is of value to the people that follow you. Again, this is SO not about you and pushing your sales pitch. This is about providing content that is of value, that answers questions and / or that provides insight on a subject.  Initially you may not be sure what content is of value to your followers but as you get to know your followers, you will gain insight about what kind of content is appreciated and what kind is not.  If you get responses, thank yous’ and retweets the content is good, but if you get WTH, unfollows and tweets with ???, not so much. LOL . Its all trial and error.  So, stop reading and start Tweeting.

As usual, I welcome comments, good, bad, ugly or indifferent. So feel free to leave me a comment here, catch me on Twitter, Google+ or Facebook.

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