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Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

Date

December 18, 2011

#Cloud Computing & Smacking Down Old School Organizational Structures

CloudComputing

I recently wrote about organizations with old school marketing departments and how they will be soon rendered useless. Well, I think I was less harsh with the phrasing, however you all know what I mean. Well, if you think beyond the Marketing Departments of these organizations you will realize that companies and organizations that have held on to an old school way of marketing are usually holding on to an old school way of doing business as well.

Old school organizational structures are a thing of the past. This is primarily due to the growth of technology, social media and companies becoming more global.  As technology grows so does the mindset of employees and potential employees. This can present a challenge to organziations if they are running the company as they did in 1980. We will not even discuss companies that have not changed their way of operating since  the 1960’s or before.

Times have changed, people have changed, technology has changed and companies have to adapt their business structure accordingly.  Some technology changes that have had the biggest impact on workers are mobile technologies. These technologies allow workers to think outside of The CUBE. This means that options for talented employees will grow due to the ability to become more mobile with the growth of technology.  Technology is allowing employees to think outside of their immediate commutable area because they are reaching the point in technology growth that they will no longer be limited by distance. Mobile technology is allowing this to happen right before our eyes. The advancement in computer technologies which has brought us Tablets and Smartphones has moved us that much closer to  true mobility in workplace or workforce I should say.

English: Cloud Computing visual diagram
Image via Wikipedia

Cloud computing is one of the final pieces of the puzzle that will allow employees to be totally mobile. This is HUGE for employees because it will allow them to unchain themselves from their cubicle.  This is a great thing for employees that are thinking of  expanding their opportunities. However this may present challenges to the old school organization that have not remained abreast of the growth in technologies.

Cloud computing will allow workplaces to essential remove the need to have a huge server/computer room which is currently used for maintaining data storage and integrity.  Cloud computing allows this data to be stored in “The Cloud”  which allows the information to be ready accessible by all with permission to utilize it. Can we say HUGE??

If companies are able to implement this properly it will allow employees to be cubicle-less and totally mobile. Although this is huge for employees because it would allow them the ability to work from home, work from the beach, work from a little bistro in Italy if they choose. This can also benefit employers as well.

Companies can view this as a negative as some old school organizations may, but it can be viewed as a positive for companies as well. As an organization that is receptive to change, has embraced new technologies, and a change in organizational structure this will give them the opportunity to scout talent beyond the local area. This means increasing the chances of implementing a more global employee base. The ability to grab the best and most talent employees from any location in the world will increase with the acceptance of  Cloud Computing.  Again, this is HUGE.

So ultimately everyone can view these technological advancements as a win win for all. Cloud Computing is a game changer to employees and employers. How we chose to view these changes will determine how we adapt moving forward as employees and employers.

 

As usual, I welcome comments, good, bad, ugly or indifferent. So feel free to leave a comment here, or catch  me on Twitter, Facebook or Google+.

 

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YOUR Marketing Department is Obsolete and You are a Fossil

ObsoleteMarkting

Marketing as it once was is totally obsolete, which means the way in which you are pushing your message is NOT effective at worse and not as effective as it once was at the very best. Either way it is really time to reevaluate how you are marketing your business. YES I went there!

I know that there are some things that can’t be altered and or changed but there has to be a system wide organizational adaption to New Media Marketing Technologies or your company will indeed go the route of the Steel Mills in Allentown. I am Singing, Living Here in Allentown by Billy Joel.

I would say that Times are-a-changing but we are beyond that now. We have totally transcending what traditional marketing and media once was to where we are now. We are living in a much more social world, and honestly I can’t see it moving backward to embrace what once was.  So ultimately, no one cares about your marketing chain of command, how you use to market your organization or your pre-packaged message from the “POWERS THAT BE” of your organization. It is quite frankly time to adapt or die.

We are so much beyond traditional marketing that even your companies traditional static web presence has gone the route of tyrannosaurus rex. People, consumers, clients and potential clients want to know what your company is about, they need to hear news, they want to see your pictures, they want to see the company picnic videos ect., NOT  the prepackage message that the stodgy old board members worked on creating for the last 8 weeks.

Companies that still don’t have a blog, Twitter presence, Facebook presence, Flickr presence, Google+ Brand Page and YouTube video channel are screwed until thet opt to get with the program.  This is primarily because technology is continuing to grow by leaps and bounds. People that are totally engrossed in technology and its advancements still feel like n00bs because things are growing so fast.

We are now in the later stages of Web 2.0 which is social and engaging technological platforms and moving toward Web 3.0 which is Semantic & Immersive Web Technologies, Augmented Reality, 3D and 4D Technologies and more. So it’s really time to catch up and catch up fast.  Some of the things that you need to do NOW:

  • Create a Corporate Blog: Talk about your company, what you do, your staff and company events. Share your videos and pics in your blog posts. People love pics and videos it allows them to see what your company is about beyond the corporate image.
  • Make a Facebook Business Page: Talk to your followers, share information that is of value to them. Share videos, and pics.
  • Start a Twitter presence: Share information and engage, DO NOT push your prepackaged message down the throats of your follower.
  • Create a YouTube Channel: Create videos about your company, events, charity events and more. Share your videos within your social media channels.
  • Create a Google+ Brand Page: Share your blog, events, pics from Flickr, videos from Youtube, talk and engage with your followers. Get to know your peeps, dude.
  • Add Flickr to your mix: Take pics of your office,  your employees, events, parties and charity events. Share your pics in your blogs and in your social media mix.

Technology growth is not going to stop for you and your company to catch up. The speed in which technology is growing is faster than even the tech focused can keep up with sometimes. It is beyond imperative that you implement some new marketing strategies into your old school marketing mix at the least. At best I say, scrap  a huge portion of your lame outdated traditional marketing mix, go Web 3.0 and go with a full speed ahead new marketing technology mix. Some things that you can do add a little new media marketing to your mix:

  • Consult with some new fresh blood if you have an old school marketing department
  • Add some QR codes to your Print Ads
  • Look at Augmented Reality a way to spice up your campaigns
  • Add a blog to your static website so you can provide fresh content often
  • Add a mobile website & add an automatic redirect for your web/blog . This allows your website/blog visitors to automatically be routed to your mobile site when they are on their mobile device.
  • Created QR Code Campaigns and steer them toward your mobile site.
  • Optimize all of your Social Media Platforms
Ok, get to work! Let me know what you implement and how you make out. Seriously.  Get Social or Die!
As usual, I welcome comments, good, bad, ugly or indifferent. So feel free to leave a message here, catch me on Twitter, Facebook or Google+.
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