Once I realized that I would be venturing out on my own, a bit sooner than I had planned due to unique circumstances I knew that it was very important that I really brand myself effectively. Yes, I said branding myself. While in grad school I had a Branding Class that really happened at such a transitional time in my life but most importantly really affected how I viewed companies and myself as a brand. This class really demonstrated and taught the importance of effecting branding, that really extends to individuals as well.
I’ve recently noticed a lot of people with phrases that describe their employment as, Self employed and loving it, I work for myself, or even Me in an area that requires a job title. This is great to make a statement, joke about with friends and or when you are hanging out with your pals. However if you are serious about your chosen path of self employment or as a freelancer, you are NOT doing yourself a favor or effectively marketing YOUR BRAND.
When self employed you are in a position that you can really call the shots for yourself, work at your own pace and work from any location even on the beach if you want. How awesome is that? Well on the flip side, you are also totally responsibility for accounting, sales and marketing YOURSELF. This is why effective branding is very important.
Even if you are using your given name as your business you should create a memorable brand identity and that starts with a professional logo. I say professional logo because when you start in creation of your brand identity you want to make sure that your brand is presented in a professional manner and that the logo is created in a variety of different formats. If you are graphically challenge, you may want to go with a graphic designer to tackle this project for you. You should have a copy of your logo in jpg, pdf, png with a transparent background and EPS formats. The importance of having your logo in EPS format is that it allows the logo to be resized effectively without pixelation. This allows you to add your logo to web and print projects and have them look professional.
Creation of your logo is the first part of creating an effective brand identity for YOU as a freelancer or self employed person. So start spreading your newly branded logo around! Add it to your blog, all of your social media channels and don’t forget to add it to your email signature. Now that you have your logo completed you can now create a great color scheme to match your logo and add it to your entire online presence. So let the Branding begin!!
- Do We Have It Wrong? Is Freelancing The Way (anisesmithmarketing.com)
- Branding and How It Works In Social Media (anisesmith.com)
- Technology, Social Media and Employment : The Effects of Technology on the workplace (anisesmithmarketing.com)
- Ask FreelanceSwitch: Revisions and Branding (freelanceswitch.com)