I am one to give most new social media platforms a new try even if I am using a similar platform. I guess I am know as a bit of an early adopter. This has totally been a positive thing for me because I have really found someamazing social media tools that I have incorporated into my marketing strategy that has really made my life a lot easier and save lots of time in the process.
I would stay that every NEW social media platform that I am currently using has been a result of giving a new channel a try. I think the willingness to try additional social media channels and apps can only be a good thing for your social media strategy in the long run. What do you have to lose?
As technology grows so will the continuous push of amazing applications, channels and platforms. In order to continue to grow in your chosen path it is essential to continue to give different channels a try. I look forward to exploring all of the technology that 2012 has in store for us and hopefully learning a lot as I travel the path.
- YOUR Marketing Department is Obsolete and You are a Fossil (anisesmithmarketing.com)
- The Importance of Flickr In Your Marketing Mix (anisesmithmarketing.com)
- 2012: 7 New Trends in Social Media (socialmediatoday.com)