Social Media and its really quick growth has literally left some organizations in the dust. I find that larger more hiearchial types of organizations are more resisitant to even considering Social Media as a small part of their marketing strategy.  Can you say Allentown, Steel Mills, Survival Of The Fittest. Anywayzzz, larger companies that are resistant offer an amazing opportunity to their competion due to their unwillingness to adapt.

Right now we are at an amazing point in history because we are living through a shift in how we do things, this is a huge transition to our entire lives.  Social Media has not only changed technology but it has really changed how we think, how we communicate and how consumers communicate and engage with businesses.  This is really a wonderful thing for businesses if they are willing to recognize the change, adapt and embrace the positive aspects of this monumental change.

Companies that are resistant to change offer their competition a huge opportunity to gain momentum and potentially even move beyond them.  So in essence Social Media evens the playing field substantially for larger and smaller businesses alike. Now due to technology growth, past avenues of marketing a business are not as abundant as they once were.  At one time large companies  that had huge advertising and marketing budgets could literally promote themselves to increased revenue.  This is not really the case any longer because the avenues that were once used for this promotion and increase revenue are no longer abundant. Which means now large companies and small companies are now pushed into the same position and that’s marketing by way of the  social media space. They are BOTH forced to figuratively sink or swim.

Social Media in essence, due to so many companies having been almost forced to adopt it, will give smaller businesses a huge opportunity to get a lot of momentum going in this space if they chose to take advantage of the once in the life time opportunity to compete with the big boys.

Only time will tell who will come out the winner but I do know that consumers are due to benefit immensely from more competition, more transparency and more engagement by big and small companies.


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