I have been speaking of the newness of Social Media as we know it now, all of the Social Media Channels that we should be using and how we should be rocking our blogs . These are definitely channels that all business owner should have been using for a while and that we should be comfortable with by now. However we all do know that its not the case because there are still many companies that have not reached out to grasp this new and exiting age of social media. You all know the companies that I speak of, the ones that are still heavily depended on their fax machines, the companies that are still using AOL and that have absolutely no social media presence .
Not all companies have been totally lax in their grasp of technologies, some are a bit more up to speed on things. There are plenty of companies that have been utilizing SEO strategies and doing quite well. Well now here comes the kicker, companies that are using SEO exlusively and companies that are not using social media or SEO at all, are about to have the rug pulled out from under them in the form of Google+
I know there is a huge back and forth about Google+ and its importance, blah, blah, blah..Google just changed the game for Internet Marketing, SEO and Social Media with the integration of Social Media by way of Google+ into search. This is a game changer for those that are social media savvy, heavily involved with technology and SEO masters. So those that are not, are beyond being behind the eight ball. The introduction of Social Search by way of Google+ has turned the Digital Divide into a Grand Canyon sized Chasm. I predicted this last year with the introduction of Google+, in my post Google+ IS Social Search.
The Game has changed, so I’d advise grabbing your thinking caps and putting them on folks. There is an even steeper curve to climb now, some will conquer it and some will be collateral damage. Either way, please know that the Game has Changed.
- Google+, Panda, and Social Search (anisesmithmarketing.com)
- 3 Things That YOUR #SocialMedia Marketer WILL NOT do. (anisesmithmarketing.com)
- Google Embeds Social Directly Into Search (But by Social, It Means Google+) (scoop.it)