Social Media is huge as we all know and a HUGE part of social media if you are doing it correct you are involved with some sort of content marketing whether you realize it or not! It seems that content is definitely still king. More and more of the larger companies are moving strongly toward content marketing and I suggest you consider incorporating it into your marketing plan if you have not done so already.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Take a look a the Infographic below to give you more information about content marketing.
- Is Content Marketing the Hot New Trend? – Infographic (jeffbullas.com)
- Content marketing is booming, but social media doesn’t lead just yet (thenextweb.com)