I talk often about creating a company blog and the importance to your brand. I’ve even discussed platforms and how I believe WordPress.org to be by far the best for your company blog if you need a pretty powerful content management system.
Ok, you’ve listened, you have a blog and now you are blogging away. What next? Well, one of the MOST important things about creating an online presence by way of blog or website is to know the effectiveness of your efforts. If you just create the blog or website and select NOT to measure the effectiveness, how do you know if you are reaching your goals and reaching your target market or not?
Enter web analytics, oh no, don’t run away. Analytics is one of the best ways to measure the effectiveness of your web presence. I would go so far as to say that it is an ESSENTIAL part of your online strategy. Analytics allow you to measure your traffic patterns, demographics and a variety of other data to ensure that your online strategy is on target.
WordPress does offer some analytic data but it is always great to get an outside source of analytics as it offers a wider range of statistic data to measure.
Ok, get lost and go analyze some numbers!
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