Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics


June 2012

#SocialMedia Time Management: Automation vs Scheduling


One of the things that I learned FIRST about Social Media was that it is NOT an automated process. I CAN’T stress this enough, you can NOT set it and forget it. That is the makings of a lame marketer that is NOT in touch or engaged with their followers  and this could mean a lot of missed opportunities for a business. More importantly, it could make the efforts that you are making toward social media null and void . This is especially so if you are not effectively reaching your target market because you are not posting at the proper time and/or auto posting to the wrong channel. You could really be missing the opportunity to engage your audience.  This is one of the biggest flaws of automating your social media efforts.   When I say Automation, this should not be confused with scheduling.

I am not a fan of automation because it defeats the purpose of social media and that is the social aspect of it. One of the goals of social media is to reach out to people, engage and get in touch with your audience.  Social Media creates an avenue in which business can reach out and get in touch with their clients, past, present and future. Also actively engaging on social media channels allows businesses to provide unparalleled customer service to current clients.   Many companies are using social media as a channel in which to reach customers that may be having challenges and handle them before the can escalate.

Scheduling social media, on the other hand is just the smart thing to do if your social media usage has reach the stage beyond recreational usage. As your social media and digital marketing responsibilities increase it is insane to think that you will not have to implement some form of scheduling as a way to manage your time more effectively in order to minimize the likelihood of social media burnout. If you are handling more than one social media brand it is almost imperative that some form of scheduling is in order.

I must say that the extremely fast transition away from the primary use of traditional media and move toward digital marketing has really taken a lot of people by surprise. The quick growth of digital marketing channels as a huge part of a businessess marketing strategy has happend so fast that people in the digital media and social media industry have to be on their A game to keep up. So it is totally understandable that those that spend the majority of their time running their business are reeling from the quick transition so some of the tool that are available to help effectively manage workflow could be overlooked.

Since most successful business owners are so busy running their business, that the time needed for digital marketing and social media can appear like an overwhelming task to undertake.   So it is essential to utilize some of the tools available to manage the time needed for social media and digital marketing.  One of the best tools that I have found to help with scheduling is Buffer

Remember, scheduling NOT automation is the key to allowing you to manage social media task while taking advantage of all of the benefits of being more social in your marketing efforts.

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RT Please! Zoe Rocks: This Will Touch Your Heart, Lets Make it Viral #ZoeBDayProj

Every now and then you hear a story that just touches your heart. Zoe’s story will !

Zoe is about to turn 11 years old.  Recently she’s begun to doubt herself and her physical differences.  We try not to leave too much room for self pity and fill Zoe’s world with love, laughter, and of course – music.  But it is inevitable for a young girl this age to compare herself to her friends.  Zoe hates her body – how it looks and how it can’t keep up with her mind.  We have tears and struggle with finding clothes that she thinks will hide her differences.  She points out everything she hates about her body as I get her dressed in the morning.

She doesn’t realize just how amazing her body is and how it has beaten so many odds.  That body of hers has been through 12 spinal surgeries.  That round belly of hers keeps her breathing.  Yes, SMA is a crappy thing.  But she goes so far beyond SMA, that I often forget just how terrible the disease really is.  I look at Zoe and I see true beauty.  I see my best friend.  I see the absolute reason I live and breathe.  Read more about Zoe

I would love for everyone to take time to say Happy Birthday Zoe and let her know how AWESOME SHE IS!  Create a Happy Birthday Pic and post it on the Facebook Page!

Social Media and Technology SHOULD Make Tasks EASIER NOT Harder So, Keep It Simple Stupid [KISS]


Technology and Social Media can be as difficult or as easy as you want to make it.  I’m not saying that it’s so easy, only that sometimes it doesn’t have to be quite as complicated as some can make it. Sometimes people make technology, social media and digital marketing a lot more complicated than it needs to be. This is usually because of lack of understanding, negativity toward online platforms, the need to use something that is new and shiny just because it’s new and shiny or a combination of all of the above.

So I’ve decided to list a few very simple things that can be done to help you THINK of technology in a different way, a way that can create an easier way to get things done in the easiest way possible. The first thing you should really do is shift your mindset about technology, social media and Internet Marketing.   Sometimes a persons mindset about technology can create unnecessary hurdles and complications.  I think of technology as a way to make some tasks a lot simpler or as an easier replacement of tasks that have become obsolete. It’s really not that complicated.

Take a look at a few things that you should consider if you want to benefit from technology and do so in the simplest way possible. Keep in mind, that all platforms and social media channels do not work for every brand, but it is great to give a few of them a go to see if they work for you and if they make some aspect of your daily work flow simpler!

  1. Embrace Social Media and its Growth:  Social media has really taken the place of some traditional advertising and marketing methods that were mainstream a few years ago.   So we MUST Stop fighting the growth of  this technology!    We should be at the point that we realize that social media is not going anywhere. We will NOT be able to roll back time, the horse is out of the barn, blah, blah blah. The point is, we should all be beyond denial that social media is here to stay. So we must make a conscious choice learn more and find a way to make this technology work for us. This is especially the case if you have a business because the use of traditional marketing ONLY as means of advertising and promoting a business is really a thing of the past. I don’t believe traditional marketing will ever totally fade but it has evolved into something different now and it has happened so gradually that we were unaware that it was happening. We hardly ever read newspapers or magazines anymore. Instead we turn on our computers, laptops, tablets and mobile phones which have fueled the growth of social media. So it’s time to embrace social media on a business level even if you opt out of it on a personal level because traditional advertising and marketing options are very limited and I’m pretty sure time will not go backward anytime soon. This is Simple, right?
  2. Go Beta: Some Beta platforms allow you to complete some of your tasks in an easier way.  There are so many new social media programs and channels introduced in beta form that you could almost try a new one a daily basis. Why not give a few of them a try? I have found some of the most amazing online channels offered in beta initially.  I have incorporated these programs, channels and tools into my marketing mix and they have really been a great addition.  Some of these channels have really allowed me to streamline some of my workflow. I’m not saying that you should jump at every beta that is available, only that you should try the channels that you believe would be most beneficial to your brand. Some of the these platforms may simplify your work flow as they have mine.  YES, It is just that Simple
  3. Keep only the Platforms that are good for your brand: After trying some of these Beta programs weed out the channels that do not fit your needs.  Not all platforms are a good fit for all brands or sometimes a platform just does not meet your expectations. Both are good reasons to discontinue use of the platform. Simply, if the platform adds value and simplifies some of your processes, keep it, if not dump it.   Simple.
  4. Use Facebook: Why there are still people that are resistent to Facebook and additional social media channels for business is beyond me. It’s not like there are an abundance of options available to advertise and market a business these days. We are not living in the 80’s.  I cannot stress how important Facebook has become, particularly for businesses. Ok, we understand Facebook does have glitches, the platform changes every year and Facebook implements changes that we may or may not like. Well guess what, there are 900 million people on Facebook and if we have an opportunity as business owners to even reach a percentage of those people why wouldn’t we go for it? Facebook with all of its flaws has presented companies with an opportunity to reach out to their customers in a way that has never been presented before.  Stop whining and use this platform for your business even if you chose not to use it on a personal level. If you want to be even a little competitive, expand your business, or be relevant online you much embrace this platform. Simple.
  5. Use Twitter:  Twitter may seem stupid to some but Twitter works!  This platform rocks for business, increasing brand recognition and customer service. It allows to you engage, reach out, become an authority in your field and increase customer interaction ALL within 140 characters for people that ONLY have time to indulge in you in these 140 characters, so make it good.
  6. Use G+:  Whether you think Google+ is relevent or not is irrelevant especially when it comes to business.  Google plus is an extension of Google which rocks on every possible level, it’s Google. This platform is NOT a Facebook replacement but it is an important part of any online strategy primarily because the use of Google+ will help with exposure, indexing and increasing your company relevance with Google.  With the merging of Google Local and Google+ Local pages creates one more reason that you need to be utilizing G+ for your brand.. Just hit the +1, share content on Google+ and watch the results. Simple, right?
  7. Blog: The importance of a blog cannot be expressed too much. Quite simply every post you write is a piece of content which makes your company more relevant as an authority in your industry. If you blog 3 times per week and another person never blogs, when the blog posts are indexed by Google the person that has blogged 3 times per week will be more relevant than the person that never blogged. That’s Simple
  8. Use WordPress for your blog: As a former WordPress basher I am quick to admit that I was wrong. WordPress is quite simply the BEST blogging platform available. I’ve tried others and WordPress has been the absolute best platform because of its ease of use and abundant plugins that creates a versatility and simplicity beyond any other blogging platform. It’s simple, use it.
  9. Go Mobile: A very high percentage of people use mobile devices to check Facebook, shop and visit other online websites. People have their mobile devices with them every waking moment so as business owners we simply MUST provide a channel in which visitors can view our online precence on their mobile device. NOT to do so, is cheating yourself and your business. Simple!
  10. Schedule Your social media: The use of so many channels and platforms makes it almost physically impossible NOT to schedule at least some of your business social media. There are a few channels that allow you to schedule your social media, one of which is Buffer. Simple, try it!
  11. Do Not SPAM: No one wants  messages spammy or otherwise shoved down their throats. That is very old school and just simply doesn’t fly in an engaging, social oriented world that we now live it. Simple Don’t Do it!
  12. Keep It simple: Technology is an amazing platform and there are so many things to learn and utilize but technolgy and the use of technology should ALWAYS make something that is difficult, easier. The use of technology shouldn’t take a simple task and make that task harder. That is just STUPID NOT SIMPLE. So if any of the channels that you are utilizing creates a more difficult experience for yourself or the user, there needs to be an evaluation of that platform.  I selected the platforms above because these are some of the most simple online platforms to utilize and should make workflow a lot simpler for a person or company.

So when venturing into technology and social media platforms for the first time, remember it just doesn’t have to be that complicated, there are easy steps, easy to use platforms and the use of any platform should not complicate a task.

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@Commun_it IS #Twitter Management Awesome Sauce, Why You NEED IT, @SharelOmer



At one time I was not a fan of any management tools, in retrospect I believe that was primarily due to the lack of need for them.   If you are working with a small amount of accounts or in the beginning stages of your social media usage the need for management tools are minimal.  However, as your business grows, the accounts you manage expand and your social optimization plan evolves you WILL need any and every management tool you can find. So,  needless to say the philosophy that I could manage multiple social media accounts without any tools went out the window.


I tried a few tools that had me manage accounts by way of some  form of dashboard. Although these tools seem to work for many, I honestly found the buzzing, movement and noise of the dashboard to be a bit much. I am not by any stretch minimizing any of these platforms but sometimes a platform is just not for you or your brand.  I am a huge advocated of trying any and everything that seems of interest but I will only stick with them if they fit my branding, marketing and or digital marketing needs.


At this point in the social media game we realize the importance of Twitter for marketing a business. It is quite frankly my number one social media platform to reach business leads.  Although I do love some of the others, I find that Twitter has worked very well for allowing me to build an amazing network of friends, followers, clients and potential clients.   So if you use Twitter as much as I do and you find it to be an essential part of your digital marketing strategy, it is imperative to find a great platform or tool that helps to manage your Twitter profiles, especially if you manage more than one brand.


After trying a lot of Twitter Management tools and platforms I found out about  Well the search for a Twitter Management Tool was OVER because this one fit like a glove.  If you’ve ever read this blog, i’m sure you’ve read a post or two about how makes my Digital Marketing Life Complete! They are my Digital Marketing soul mates, the Yin to my Yang, the peanut butter to my jelly, you get it right?  In a nutshell they have it figured out and they continue to one up themselves with the upgrades which meet needs that a person didn’t even know they had. The Team Rocks on Ice as well! offers the ability to totally manage ALL of your Twitter presences from one platform . In one of the many amazing upgrades, they now offer the ability to manage more than one Twitter profile. This is HUGE especially if, like me you are manager of more than one brand. I am currently managing four of my largest brands using and it has really allowed me to maximize my Workflow.

  • Build Relationships: This is the area that allows you to see a list of people that are more in touch with your brand. This section is separated by Most Engaged Members, Supporters, Influencers and Starred Members.  This list changes according to engagement level but most importantly it allows you to interact more with the people that are in touch with your brand so that you can build a better relationship.
  • Manage:  This section allows you to analyze your New Followers, New Unfollowers, Consider to Follow and Consider to Unfollow. This is a great guide in allowing you to monitor your Twitter account in a very strategic way.
  • Discover Leads: The most powerful sections of this platform or any platform that allows you to connect with Leads. This is an essential element to any sales driven industry.  You have to spend a few minutes setting up key words and or phrases which allow to compile this data for you, but after that you are golden. recently added more awesome sauce if you can image that!  Using this very powerful platform we now have the ability to import Twitter lists and use the above functions, Build Relationships, Manage and Discover leads.   These three functions are essential elements to any social media platform. I love the, discover leads options because as business owners and Entrepreneurs one has to be the marketing, graphics, account, sales departments and more. So one must have the ability to connect with and discover leads and allows you to do so using Twitter which is one of the most amazing social media platforms for connecting with potential clients.

Why it’s Important
Social Media has removed barriers in creating new business relationships, and Twitter makes it easier than ever to connect with anyone. But the chaotic and disruptive nature of Twitter creates a huge challenge for businesses to leverage its potential and put all of the relationships in a business context. This is why for businesses that grow and rely on building & maintaining relationships with their customers, prospects, and partners, relationship management has become more important than ever. While traditionally businesses maintained various silos of relationship management activities (lead generation, CRM, support channels, sales funnel…), social media & online channels are creating a sea change in this area: there is a convergence in the mediums that are used to engage with potential customers, new leads, support cases and more – and the differentiation in these categories becomes blurred as well. is the first solution that fuses community management, CRM and lead generation in a way that enables business-focused relationship management on Twitter.

How Relationship Management Works in dashboard is intutive and easy to use. See how you manage relationships in 3 steps:

  • Step 1: Incoming engagements are prioritized – easily focus on your high-value members – top influencers that drive awareness, top supporters that spread your word, most engaged members, potential leads
  • Step 2: Relationship context in a glance – quickly scan through members in each list and see your relationship status, total # of engagements you made, # of times he mentioned items you monitor
  • Step 3: Full relationship history with a member –  drill down to a member reveals full relationship history – all mutual engagements ever made (including all mentions, replies, retweets and dms you ever made), since when you are following each other


One of the things that allows to surpass the minimal competition that they do have is that they offer amazing features with the user in mind.  Take a look at the video series that I created below to give you a demo of some of the features that are listed above.


I am using The Pro Version of and I am really loving it. If interested in the functionality of this platform, check out the Pro Tier .  I would love to to know what you think of!  Feel free to catch me on Facebook, G+ or Twitter of course. 🙂

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