One of the things that I learned FIRST about Social Media was that it is NOT an automated process. I CAN’T stress this enough, you can NOT set it and forget it. That is the makings of a lame marketer that is NOT in touch or engaged with their followers and this could mean a lot of missed opportunities for a business. More importantly, it could make the efforts that you are making toward social media null and void . This is especially so if you are not effectively reaching your target market because you are not posting at the proper time and/or auto posting to the wrong channel. You could really be missing the opportunity to engage your audience. This is one of the biggest flaws of automating your social media efforts. When I say Automation, this should not be confused with scheduling.
I am not a fan of automation because it defeats the purpose of social media and that is the social aspect of it. One of the goals of social media is to reach out to people, engage and get in touch with your audience. Social Media creates an avenue in which business can reach out and get in touch with their clients, past, present and future. Also actively engaging on social media channels allows businesses to provide unparalleled customer service to current clients. Many companies are using social media as a channel in which to reach customers that may be having challenges and handle them before the can escalate.
Scheduling social media, on the other hand is just the smart thing to do if your social media usage has reach the stage beyond recreational usage. As your social media and digital marketing responsibilities increase it is insane to think that you will not have to implement some form of scheduling as a way to manage your time more effectively in order to minimize the likelihood of social media burnout. If you are handling more than one social media brand it is almost imperative that some form of scheduling is in order.
I must say that the extremely fast transition away from the primary use of traditional media and move toward digital marketing has really taken a lot of people by surprise. The quick growth of digital marketing channels as a huge part of a businessess marketing strategy has happend so fast that people in the digital media and social media industry have to be on their A game to keep up. So it is totally understandable that those that spend the majority of their time running their business are reeling from the quick transition so some of the tool that are available to help effectively manage workflow could be overlooked.
Since most successful business owners are so busy running their business, that the time needed for digital marketing and social media can appear like an overwhelming task to undertake. So it is essential to utilize some of the tools available to manage the time needed for social media and digital marketing. One of the best tools that I have found to help with scheduling is Buffer
Remember, scheduling NOT automation is the key to allowing you to manage social media task while taking advantage of all of the benefits of being more social in your marketing efforts.
- Social Media and Technology SHOULD Make Tasks EASIER NOT Harder So, Keep It Simple Stupid [KISS] (anisesmithmarketing.com)
- @Commun_it IS #Twitter Management Awesome Sauce, Why You NEED IT, @SharelOmer (anisesmithmarketing.com)
- Social Media And Technology: Progress IS NOT Going To Stop So You Can Catch Up! Expand Your Mind (anisesmithmarketing.com)