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Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

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February 2013

#Yahoo: One Small Step Back Or One Large Leap Toward Jumping The Shark [Infographic & Video]

Yahoo Has Jumped The Shark

 

We are living in a quick-moving digital world with companies that are technology focused running to keep up with the growth. As Digital Marketers we see how fast things are moving and we recognize the players in the technology game, those that are not even in the game and those that are struggling to keep up.

 

Apple, Microsoft, Facebook and Google are huge innovators and players in the growth of different forms of technology. We will not mention Bing because although Microsoft spawned this mess called Bing we won’t hold it against them, ONLY because they have extremely cool Bing commercials.  That brings us to one of the other wannabe players in the game and that’s Yahoo. They may have been a player in the game, back in the days of Infoseek, Askjeeves and Looksmart but they have never really been on the grid with the real innovators in this technology game. I think one of the things that separates the companies that are innovators from those that just never seem to catch up are the employees that drive these companies.

 

Most companies are only as good as the team that drive them and the innovative companies like Apple, Microsoft, Facebook and Google ALL have top caliber employees.  These companies have the vision to hire the best of the best because employees represent their brand. Innovative companies are expected to have the best!  Companies that are not technology focused usually fall short of employing the best of the best because they usually don’t have the same resources as the tech giants. So we tend to excuse their lack of technology focused employees and forward thinking vision.

 

Organizations that present themselves as technology focused like Yahoo is not one of the types of companies that we should excuse for the choices that they’ve recently made.  When companies that are not known to be innovative are embracing that technology has changed the traditional working onsite dynamic, Yahoo decides to take a step back with their descision to take away the work at home option from their employees.

 

Cloud computing, laptops, tablets, mobile devices, high speed Internet and most importantly a global world has made the cubed office for technology companies like Yahoo an option not a neccesity. Or I should say HAD made it an option until Yahoo Turned Back the Hands of Time ” Cue in Cher’s Song” Hit play below.

I digressed seriously, my bad. The point is that Yahoo has taken a HUGE step back when other companies are moving forward. Yahoo has always struggled to be at the head of the pack as far as innovation is concerned but now they have gone beyond a step back, they have jumped the shark.

 

I’m pretty sure that Yahoo has a huge staff of innovative and creative employees that are reeling. I am also quite sure that there are lots of companies circling like vultures to pick up the pieces of the employees that can no longer work from home. I see the vultures circling the Yahoo headquarters now, in hopes of grabbing some new blood for their employment pool! If I were a huge company in need of a few good men or women, I would be camped out at Yahoo headquarters like a techie for a new iPad.

 

Hey Yahoo, take a look at the Infographic Below….and Oh Yeah Watch out for that shark.

 

Yahoo Has Jumped The Shark
Hey Yahoo Watch Out For That Shark!

Augmented Reality Business Cards Taking Your Business To The Next Level

AugmentedReality

We all know that technology has changed our daily lives and how we do business.  Some companies are really up on their game and embracing these changes and some are not.  The companies that are on their game and truly embracing technology will really utilize new technology to propel their marketing efforts to the head of the pack, moving beyond their competitors.

Digital marketing has really transformed how we do practically everything; I would say that there is not a single industry that has NOT been affected by the growth of digital media.

One of the biggest changes that we’ve made in the past few years is how we consume media. We’ve gone from a traditional print world, to a world that has a very digital focus. We have gone beyond just computer use to tablets and mobile, this growth is a total game changer.

Traditional marketing strategies are now being utilized in conjunction with digital marketing strategies to take marketing to a new level. One of the coolest displays of this is Augmented Reality Business cards, this technology blurs the world between what is real and what is computer generated. This allows you to put a really cool spin on your traditional old business card.

Take a look below at how augmented reality is allowing you to add a new dimension to business cards in the videos below:

Let’s just for one second think about how HUGE Augmented Reality could be and realize that this could be an avenue in which to serve up the ultimate business pitch to that client that you’ve been trying to reel in, it could allow you to push your company capabilities to ANYONE that has your business card. Augmented Reality literally allows traditional media to become digital and that is HUGE for the future of marketing!

What are your thoughts? Do you see Augmented Reality in the future of your Digital Marketing Mix?  As usual, I welcome thoughts or comments, good, bad, ugly or indifferent. You can find me on Twitter, Facebook or Google+

Are Women Falling Behind In The #Digital Marketing Space? [Infographic]

BehindInTEch

 

We are indeed in a new era now and yet there are still organizations that haven’t really fully grasped that times have changed. There are still remnants of what the world was before The Digital Marketing Revolution, but much has changed. A huge example of exactly how much has changed is TIME Magazine’s decision to go totally digital with their magazine. Pay attention!

 

Digital Marketing has literally changed the world in the past few years and will continue to alter the things that we have become accustomed to.  We are moving past what once was to a new reality in the digital marketing space.  Digital Marketing has changed how content is created and how content is consumed. So many things have changed from tradition to digital.  We now consume most of our media, news and other content digitally. We are now moving toward mobile payments by way of our mobile phones. Advertising will soon be virtual and visual by way of Google Goggles or a similar device. Semantic Web is moving close to our reality, nudging us into a world where all of our devices will have the ability to communicate with each other.  WE are literally in a brand new world and it’s happened so quickly.

 

Organizations’ door of opportunity of denial about the importance of digital marketing is closing swiftly. ALL organizations should be embracing this technology, no exceptions!  I believe that the full transition to digital marketing is not only mandatory but inevitable.  As an individual you can continue to deny the importance but on an organization level, it is NOT the wisest move.  Women, unfortunately may be in denial more than others. C’mon ladies step it up!

 

Back in the day people started their day with coffee and a newspaper. NOW people start and END their day with their Facebook feed. HELLO!!!!  That means if you are NOT on Facebook and other digital marketing channels you are missing the opportunity to float your company content through the newsfeed of hundreds maybe thousands of people.  Can you afford to miss that kind of opportunity, as an organization? Believe that your competitors (at least the ones that HAVE stepped their game up) are willing to embrace the technology that you are NOT willing to embrace. So, RIGHT now your competitors are reaching YOUR customers. Awkward.

 

We MUST start to think about Facebook and all digital media channels as the source of news that was once totally dominated by traditional media sources like newspapers and the local news. PLEASE DON’T WRITE ME, MISUNDERSTANDING WHAT I AM SAYING because I am not saying that those venues are no longer relevant ONLY that there is now competition and that those channels no longer dominate media as they have in the past. People can and are tuning in to Facebook on a regular basis, maybe more so than traditional news channels. I know personally when I get a bit of a buzz about a breaking story, I don’t run out to buy a newspaper, or wait for the 6:00 news!  I pull out my iphone and check my Facebook newsfeed. Every FACEBOOK page and Facebook friend are discussing news that hasn’t yet reached the televised media channels. Why would you NOT want your organizational content floating through the newsfeed of people that feel a need to have information FROM YOUR ORGANIZATION at their fingertips? Even if you have a rockin’ website social media is the vehicle that will push your web content to your readers and present an opportunity for readers to share that content with their friends. Umm WIN!

 

As an organization it is not important to be savvy in the digital marketing space just to say you are, but it is important for the well being and continued growth of your organization.  Think of digital marketing channels as the VEHICLE that will drive your content to current and future clients. It’s just that simple. If you EVER doubt the importance of the digital marketing space and why you your organization needs to play an active role, again, take a look at the choice that TIME magazine made to go totally digital. YOU need YOUR ORGANIZATION to be a part of this revolution. Adapt or DIE!

 

Although there are many women business owners that have really embraced digital marketing, there are still some that really don’t see the big picture about the digital marketing space, it seems as if women are ignoring the importance to a greater degree than men.  This is unfortunate especially in organizations when men tend to rule, this could be an opportunity for women to move ahead of the pack.  Although women that are NOT business owners are affected more by the lack of movement in the digital marketing space, there are unfortunately women at all levels that are lagging behind. There seems to be a Digital Marketing and Internet usage disconnect about the importance of this technology that is affecting women more than men and this could have devastating consequences to women business owners if not addressed sooner rather than later.

 

Take a look at the infographic below to see how much women of all educational and economic levels are falling behind in the digital marketing space.  On a personal level women may be able to bounce back from this but women business owners may have more of a challenge ahead if they chose to continue to ignore the importance of Digital Marketing to the wellbeing of their organization.

 

 

Women Lag Men By 25% In Internet Adoption

Graphic via Braintrack

Add These 3 Element To Your Digital Marketing Campaign Or Close Up Shop

Digital Marketing Campaign

In the past marketing departments, although always crucial, were sometimes not considered a huge part of organizations.  This was of course before the Internet era, which created a huge shift in marketing, social media has further changed how we all consume media and this has changed how companies marketing their services. All of these things combined have drastically changed the world, as we know it and these changes must be reflected in organization. Change or die!

 

At one time there was a variety of traditional means in which companies used to expose their brand to the masses.  Although these channels are still in place they have gone through drastic changes.  Marketing channels that were at one time the main focus of a marketing campaign is now just a part of the bigger marketing focus. I’m not saying that traditional marketing is dead so please save the ranting comments. I’m saying that times have changed and like anything, marketing has evolved.

 

Marketing basics remain a huge part of what marketing has evolved into but the trend toward what works now is very different than what worked for the pre-Internet/Digital Marketing era. We are living in a much quicker digital driven society, we want to access information immediately by way of our mobile device and ipads, so traditional print media has to bring in a digital element of it is to become relevant.   A prime example of the change is TIME magazine’s move toward digital media and totally away from print. This is a HUGE indicator of where we are going and we should ALL be paying attention.

 

At one time it was enough to exclusively utilize pamphlets, flyers, brochures or print media ads. However, times have changed, we are literally in a new world. If people are tapping into digital and you are ONLY going with print media and ads, you are losing opportunities to market your brand. Trust me when I tell you, your competitors are working to get the jump on you if you are still stuck on “old school” exclusively. Where does this leave your campaign marketing? Are you reaching the audience that you need to reach in order to remain relevant and competitive?  Most importantly are you giving your business the opportunity to grow, expand and reach new clients?

 

It is not important that you start to implement digital marketing strategies into your business it is imperative to your business. It is no longer optional, utilize the strategies that your customers are involved with or close up shop. That’s real talk people.

 

There are some old school folks that view marketing as a waste of time but to those, think about YOUR job if nothing else. YOU can work for the best organization in the world that has the BEST services to offer its customers but if no one knows about it, the company is irrelevant and you may very well be looking for a job in the not so distant future. Minimizing any aspect of a business is just NOT an optional in this era of organizational transition to a more digital workplace. REAL TALK!

 

Although we have a long way to go with trying to catch up with how quickly marketing is transitioning, it is exciting to see so many organizations that are implementing strategies to integrate newer strategies into their digital marketing mix. Although there are still companies that are behind the eight ball in implementing change there are many that are 100% on their game. These organizations are implementing the latest and best strategies to remain ahead of their competition. Take a look at a few of those strategies below:

 

  • GO Local: The digital marketing space is HUGE, and it is easy for a company to get lost in the mix. One of the best ways to stand out is to heavily focus on local marketing. This has been made easier with the integration of local with Google+ local pages.  Geo-location channels such as Foursquare are also a great way to promote local exposure.
  • Visual Content Marketing: We are very familiar with image driven marketing if we have ever used Fickr.  Now, there are so many other channels that are really taking image driven marketing to another level. Pinterest was the first to give us a taste of where visual content is heading and now Instagram is making waves in this area as well. Both of these platforms allow companies to use customer’s love for visual media as a way to market organizational capabilities and services. Integration of these platforms is an absolute must for any marketing department.
  • Direct Response Marketing: This is marketing designed to prompt an immediate measurable response. With the emergence of social driven digital marketing in the past few years it has moved us away from measurable forms of marketing. Direct Response Marketing allows us to utilize digital marketing strategies yet create an avenue in which to immediately measure the response. This form of marketing can utilize traditional media with coupon codes, QR codes and other channels as a call to action to create an immediate measurable response from the target audience.

 

In this quick moving digital marketing era it is imperative that we stay ahead of our competition so it is very important that we recognized the latest trends and apply those trends to our organizations if they fit into our organization model.

 

As usual, I welcome any and all responses, good, bad, ugly or indifferent. You can catch me on Twitter, Facebook or Google+!

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