It seems that the role of digital marketing is having an even bigger impact on the organizational structure than anyone had thought it would. At one time the only player in the technology driven workspace was the IT Department. They WERE the GODS of the workplace, the organizational powers that be, the Oz of all things with a technology function.
Well, times are a changin’ and those changing times are directly connected to super quick growth of digital marketing. As we continue to venture into the digital space more and more, it is realized that the IT space is very different than the Digital Marketing space. The traditional IT departments’ focus has been on supplying information and technology resources, updating software, infrastructure, viruses, onsite servers and more. These functions are very different than what is required within the ever-changing digital marketing space. Digital Marketers although technology focused have a different function and that’s to adapt business processes from traditional to digital. The function of Digital Marketers are geared toward but not limited to Social Media Optimization, Big Data, Content Management, Digital communications, Social Engagement and more.
This space is growing, as is the demand for employees in this Digital Marketing space. It’s not just about having a great website anymore, that was so last decade. Now businesses are scrambling to adapt to changes in consumer behavior. If you know anything about business, you know that losing touch with consumer behavior could be equivalent to digging a grave for your organization. At one time, consumers read circulars and clipped coupons. Now, consumers use their ipads, mobile devices and QR code scanners to compare pricing and grab deals. Organizations must have a sense of urgency if they plan to keep up with these changes in consumer behaviors. Quite simply they must adapt or die.
Organizations are now aggressively trying to catch up and keep up. They must now be on top of mobile, social, local, visual in ADDITION to web. Lets not even discuss what new technology is looming just seconds away from being the NEXT BIG thing. The ability to adapt is huge for any organization! This is where the need for a Chief Digital Officer would come in. So, now is the time to jump into this space if you have not done so already.
Roles such as Chief Digital Officer will be an integral part of any organization and they will play a huge role in the very structure of the organization as it moves from traditional to digital. These Digital Marketing pioneers will be responsible for moving the company’s entire digital presence to another level, from initial digital project development and beyond. There will be a need to tackle ecommerce, online marketing and social media and transformation of analog to digital media. So this field is huge and growing faster than anyone ever imagined, I’m sure.
According to a study, it is predicted that 25% of businesses will have created and filled the position of Chief Digital Officer by 2015. That is just two years away, so I suggest you dive into the digital marketing space right now if you have not done so already.
If you are in anyway dabbling, working and/or educating yourself about Digital Marketing Technologies you may find yourself on the receiving end of aggressive pursuit because the supply has yet to catch up with the demand for those with this knowledge.
Take a look at the slideshow below to give you an idea of some trends that have been instrumental in directing us toward this path of no return.
In closing I say, we are living through a historical time when everything is transforming before our eyes. NOW is the time to be apart of history making events that will be as pivotal as the 1st automobile, the invention of electricity and/or the 1st color tv. I recommend anyone that has even the smallest interest in digital marketing dive right in……. the waters warm.