Social Media, Education and Social Good
I have been working within the marketing industry for quite a while and I’ve witnessed many changes, all of them very exciting. The transition from marketing by way of traditional means, have evolved into a new digital phenomenon that rivals, if not surpasses the Internet boom.
Social Media has allowed us to reach out to many beyond our borders, and this is huge for business but also great for those with an interest in doing good. Social Media has demonstrated that it can be a vehicle to drive social good more than any channel that I’ve seen in the past. This is exciting because it brings together those that want to be a part of social good projects with those that are in need of help. This is win -win for all involved, the creator of the project and the recipient of the project.
As much as I love social media I feel 100 times more passionate about education. So, a short while ago I realized that there was no reason that these two worlds should NOT collide. What better way to make that happen, than by creating a new project that allows me to merge the two things that I love most?
I founded Urban Freshman a short while ago, it is a new organization geared toward providing valuable resources for parents and teens to help prepare them for higher education. I felt compelled to create this resource for a variety of reasons. As a mom to a new high school student I feel as if the American public school system is lacking, education has not moved into the age of technological advancement to the degree that is needed to compete and budget cuts to some inner cities will adversely affect our young people for many years. ALL of these reasons and more, factor into why this resource is needed and why I created Urban Freshman.
The digital world is growing, people are more plugged in than ever and this includes kids and parents. In spite of this our current public school systems are not fully preparing our kids for the future. [Take a quick peak at the slide show below]
I know that I cannot change education on a global level but I can provide the information needed for kids and parents to make informed decisions about higher education by way of Urban Freshman.
Although I called this a social good project and I guess technically it is, but for me I feel like I MUST do this! I feel a need to do something beyond complaining on social media about education and how it needs to improve. Additionally I feel as if every work experience that I’ve had, has led me to do something beyond the 9-5 and to contribute to something that has the capacity to help so many.
In closing, we should all try to use the wonderful and global world of social media to make a difference in some way, because now due to social media, we have an opportunity to make a difference on a unparalleled level. Also, if you know a parent or teen that would benefit from Urban Freshman, please share.