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Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

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It’s NOT Complicated, It’s A Digital World, You Need A Digital Marketing Strategy: That Was Easy

DigitalMarketingEasy

 

I often speak about how technology has really grown so much within the past few years. It is quite astounding if you think about how quickly we have gone from being a traditionally print focused world to a world that is really becoming primarily digitally focused.  Sometimes I think, OMG When did this happen?  It was such a gradual process that the transition was almost seamless.  One minute we were flipping through newspapers, magazines and yellow pages and now,  not so much.  There is a bag filled with two versions of 2013 Yellow Pages marinating in 103 degree heat on my door step waiting for trash day, as we “speak”  I have no interest in pretending that I care enough to move those Yellow Pages  into my home even on a temporary basis, I prefer to allow it to stew in the sun in wait for the recycling truck.

 

One of the things that really contributed to quickly propelling us to this digital world is mobile devices. People are literally attached to any information that they need to access by way of pocket or purse through their mobile device. The need to go home and flip through the Yellow Pages, Newspaper or Magazine is just no longer needed.

 

Since moving so rapidly into the digital age the need for traditional marketing as a primary medium is not as high demand as it once was. With that said it is imperative that companies look beyond traditional marketing used as a primary means to market an organization. I am not saying that companies should disband their marketing teams only that it is very important to integrate digital marketing strategies within the company marketing mix. I would say that a huge part of the marketing focus should be on  digital marketing.

 

It is no longer optional whether we need to adopt digital marketing strategies, it has now become almost mandatory. Think about how many times you’ve picked up a newspaper, magazine or yellow pages within the past 3 months and this will be an indication of how important it is to adopt at least some digital marketing strategies for your organization. If you have not utilized any traditional media it could be that your customers or potential clients may not have either.

 

Getting started with digital media can be as easy or as hard as you allow it to be. Starting with the basic online strategies are advisable.  Companies should additionally incorporated video, slideshows, images, podcasts and a variety of other interactive elements to their marketing mix.  Like I said, I wouldn’t throw out traditional marketing strategies, especially if they are working. I would, however integrate more digital marketing strategies to the mix. Take a look at my 12 go to platforms that your company should be rocking.

 

Facebook 

There are a lot of people that have issues with Facebook for whatever reason. STOP TRIPPIN’ people! Yeah I said it. Facebook, love it or hate it but they have around 800 million users and they are still growing. This is HUGE for your ability to build your brand. It’s not really about love or hate, frankly it’s about business, brand exposure and Cha-ching!

Facebook has now created an option to Subscribe. This is HUGE for people that use their personal Facebook page for networking, like me. This allows people that follow you on other channels to follow you on your Facebook personal page without becoming your friend. Remember if you opt to allow people to subscribe to your updates, remember to provide some information that would appeal to them and use the public option to post.

Facebook is a driving force behind social media and if you are smart you will take advantage of this to propel your brand. The new revamped Facebook Timeline with ability to offer people the opportunity to subscribe to your updates is HUGE for your brand. Add the power of the Facebook Business Pageand that makes a power combination.

When you scoff at Facebook, think about which comparable platforms offer you the ability to reach up to 800 million people.  So if you have jumped off the Facebook bandwagon, I suggest jumping back on. 800 million people, there’s nothing to think about, just do it.

Twitter  

Twitter offers a HUGE opportunity to reach out to an unlimited amount of people, with 140 characters.  Things to keep in mind, don’t spam, don’t shove your marketing message and or sales pitch down the throats of your followers. They don’t care what your selling. REALLY. Twitter is about sharing content that is of value to your followers, NOT about you, your message and what you’re selling. The plus is that providing great content and valuable information will put you in a position to be viewed as an authority within your subject area. This will increase your chances of turning followers into potential clients, clients and or people to collaborate with.  Twitter is HUGE, use it.

Google +

Is the new kid on the block and is really being minimized by many. This is a platform that should be taken serious if nothing more than realizing that Google RAWKS. The Internet would NOT be the same if Google wasn’t a huge player. Google+ is not just a social media platform but a Game changer.  Google + will change the Internet as we know it like they did with the introduction of Google and the domination of the Internet since then. Google will take every platform that they own or that they plan to own and add it to Google+ to make it ROCK. BELIEVE IT! Google+ is the Game changer because it is the beginning of Social Search. Grab a Google+ Page for your business as well. Pay attention peeps.

Scoop.it

Curation is a huge part of the future of the Internet, primarily because there is an abundance or over abundance of information floating about on the millions of social media channels. People are quite literally overwhelmed by the amount of information that is being chucked at them. Curationallows the curator to compile topics of interest by weeding through the information, finding what’s of relevance to their demographic of followers and supply that information to their followers. This is what Scoop.it is all about and you need to check it out.

Image representing Tumblr as depicted in Crunc...

Tumblr

Is an extremely social media oriented blogging platform that is easy to share, easy to follow and extremely popular. I use my Tumblr account everyday. Tumblr is great for supplying small segments of information, pictures and quotes to people that are interested in grabbing quick information.

WordPress

Is one of the most powerful blogging platforms available now. I am a reformed WordPress basher that really didn’t get the big hoopla about WordPress until I used it myself. I was using Posterous as my primary blog platform of choice, they changed their format and IMHO Jumped the Shark. So, I was almost forced to look at the only blogging platform that I hadn’t tried  and that was WordPress.  I like the functionality of the free platform and I really REALLY love the self hosted WordPress.org option.  Since WordPress added the option to subscribe for most of the blogs, they are now the best in my book.  I use the Free format for everyday, uncomplicated blogging and the self hosted format for my more involved blogging needs.

StumbleUpon

Image representing StumbleUpon as depicted in ...

Is one of the most underutilized and underused formats in the social media game. Stumbleupon will give some serious juice to your content. I have included it as a sharing option on my blogs, I’ve added it to my Chrome Plugin and I Stumble every blog that I +1 and share. Use it!

Commun.it

Is one of the BEST Twitter management tools that I’ve ever used. I am usually not one for Twitter management tools;  However, I really LOVE Commun.it.  This platforms helps you to focus on people that are your most engaged members, supporters and influences. That’s huge because it allows you to know who is really in touch with your brand so you can actively engage with them. This is “For The Win” for creating an active and engaged Twitter following.  Commun.it also gives you an indication of those that have unfollowed you and those that you should consider unfollowing based on lack of engagement. This is a must in your arsenal for 2012. 

Empire Avenue

Is first and foremost a great way to meet some really AMAZING people, not just any people but the Social Media Elite ( my opinion) There are so many people in technology and social media related fields playing this social media stock market game.

What’s good about Empire Avenue is that it numerically rates your social media activity by  platform and assigns a dividend (div) amount based on how engaging your content is. The dividend is payed out daily to people that buy your shares, sort of like dividends in real stock market.

You can register as an individual or as a company. After you register, connect your social media channels and watch your share price and divs go up. There is a big drive to buy n00bs, because players have an opportunity to buy shares at a low price.

This game is not for the faint of heart. If you content sucks, your divs will suck and people unload your shares. The good thing is that share price and divs can give you an indication of things in your social media strategy that you may need to work on.  What’s more important than the gaming aspect, is that Empire Avenue offers players the opportunity to meet and learn from some of the most amazing, tech savvy people that they will ever meet.   Join, then chase down the Facebook Groups,Social EmpireTeam Zen XBar and Eav Winners. Join the groups, learn the game and meet the amazing people behind the game.

Twyla

I am still learning a lot about Twyla but this is one of the platforms that I will be using more. One of the HUGE things about Twyla that I like is the POWER TWEET. It allows you to create the most powerful tweet ever.  Twylah is still in Beta so you have to ask for invites.

Pinterest

Is Image driven Google juice. It is the “New” Hot Social Media Platform, although I hear it’s been around for a while. Either way everyone is jumping on it, primarily because people really love pics and that is the driving force behind Pinterest. It allows you to grab pics from online sources, Flickr, Urls and uploaded images and add to your boards. People can then share those images by repinning them. You can also embed the images, which is really cool. I just started using this and I really like it.

Triberr 

Is the ultimate source of Blog Juice! One of the things about blogging is the ability to get your content out there, shared, Tweeted etc. You can have the greatest blog out in the world with the most wonderful content but if no one reads it,  the content is almost irrelevant. Triberr is the key  to getting readers for your blog content.

Triberr allows a user to create a Tribe and add members to their tribe. All tribe members can add an RSS of their blog which then gives the tribe members an opportunity to share  this content with their Twitter followers.  This is huge for brand awareness, blog traffic, subscribers and potentially for meeting clients and collaborators.

When a person is invited to a Tribe they can then create a new Tribe of their own and invite members. Triberr is still in beta so you will need an invite, which are not really spread around like other Beta platforms. This is primarily because to offer an invite to Triberr is inviting that person into your Tribe.

The key to being successful with Triberr is being very selective about who you invite to your Tribe and careful about Tribes that you join. I find that it is best to have similar and or complementary content as the people in your Tribe.  Also, make sure any Tribe that you join have members that are willing to share your content with their Twitter followers as you are willing to share with yours. I’ve learned these things the hard way so I am very selective about Tribes that I join.  If you join a Tribe that does not meet your expectations there, just bounce. I would, I have and would do so again.

OK, those are my 12 things  Rock on and get Digital!  Just  remember we are in a digital world so digital marketing is no longer an option but a necessity.

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@Commun_it IS #Twitter Management Awesome Sauce, Why You NEED IT, @SharelOmer

TwitterCommunIt

 

At one time I was not a fan of any management tools, in retrospect I believe that was primarily due to the lack of need for them.   If you are working with a small amount of accounts or in the beginning stages of your social media usage the need for management tools are minimal.  However, as your business grows, the accounts you manage expand and your social optimization plan evolves you WILL need any and every management tool you can find. So,  needless to say the philosophy that I could manage multiple social media accounts without any tools went out the window.

 

I tried a few tools that had me manage accounts by way of some  form of dashboard. Although these tools seem to work for many, I honestly found the buzzing, movement and noise of the dashboard to be a bit much. I am not by any stretch minimizing any of these platforms but sometimes a platform is just not for you or your brand.  I am a huge advocated of trying any and everything that seems of interest but I will only stick with them if they fit my branding, marketing and or digital marketing needs.

 

At this point in the social media game we realize the importance of Twitter for marketing a business. It is quite frankly my number one social media platform to reach business leads.  Although I do love some of the others, I find that Twitter has worked very well for allowing me to build an amazing network of friends, followers, clients and potential clients.   So if you use Twitter as much as I do and you find it to be an essential part of your digital marketing strategy, it is imperative to find a great platform or tool that helps to manage your Twitter profiles, especially if you manage more than one brand.

 

After trying a lot of Twitter Management tools and platforms I found out about Commun.it.  Well the search for a Twitter Management Tool was OVER because this one fit like a glove.  If you’ve ever read this blog, i’m sure you’ve read a post or two about how Commun.it makes my Digital Marketing Life Complete! They are my Digital Marketing soul mates, the Yin to my Yang, the peanut butter to my jelly, you get it right?  In a nutshell they have it figured out and they continue to one up themselves with the upgrades which meet needs that a person didn’t even know they had. The Commun.it Team Rocks on Ice as well!

 

Commun.it offers the ability to totally manage ALL of your Twitter presences from one platform . In one of the many amazing upgrades, they now offer the ability to manage more than one Twitter profile. This is HUGE especially if, like me you are manager of more than one brand. I am currently managing four of my largest brands using Commun.it and it has really allowed me to maximize my Workflow.

  • Build Relationships: This is the area that allows you to see a list of people that are more in touch with your brand. This section is separated by Most Engaged Members, Supporters, Influencers and Starred Members.  This list changes according to engagement level but most importantly it allows you to interact more with the people that are in touch with your brand so that you can build a better relationship.
  • Manage:  This section allows you to analyze your New Followers, New Unfollowers, Consider to Follow and Consider to Unfollow. This is a great guide in allowing you to monitor your Twitter account in a very strategic way.
  • Discover Leads: The most powerful sections of this platform or any platform that allows you to connect with Leads. This is an essential element to any sales driven industry.  You have to spend a few minutes setting up key words and or phrases which allow Commun.it to compile this data for you, but after that you are golden.

Commun.it recently added more awesome sauce if you can image that!  Using this very powerful platform we now have the ability to import Twitter lists and use the above functions, Build Relationships, Manage and Discover leads.   These three functions are essential elements to any social media platform. I love the, discover leads options because as business owners and Entrepreneurs one has to be the marketing, graphics, account, sales departments and more. So one must have the ability to connect with and discover leads and Commun.it allows you to do so using Twitter which is one of the most amazing social media platforms for connecting with potential clients.

Why it’s Important
Social Media has removed barriers in creating new business relationships, and Twitter makes it easier than ever to connect with anyone. But the chaotic and disruptive nature of Twitter creates a huge challenge for businesses to leverage its potential and put all of the relationships in a business context. This is why for businesses that grow and rely on building & maintaining relationships with their customers, prospects, and partners, relationship management has become more important than ever. While traditionally businesses maintained various silos of relationship management activities (lead generation, CRM, support channels, sales funnel…), social media & online channels are creating a sea change in this area: there is a convergence in the mediums that are used to engage with potential customers, new leads, support cases and more – and the differentiation in these categories becomes blurred as well.

Commun.it is the first solution that fuses community management, CRM and lead generation in a way that enables business-focused relationship management on Twitter.

How Relationship Management Works in Commun.it
Commun.it dashboard is intutive and easy to use. See how you manage relationships in 3 steps:

  • Step 1: Incoming engagements are prioritized – easily focus on your high-value members – top influencers that drive awareness, top supporters that spread your word, most engaged members, potential leads
  • Step 2: Relationship context in a glance – quickly scan through members in each list and see your relationship status, total # of engagements you made, # of times he mentioned items you monitor
  • Step 3: Full relationship history with a member –  drill down to a member reveals full relationship history – all mutual engagements ever made (including all mentions, replies, retweets and dms you ever made), since when you are following each other

 

One of the things that allows Commun.it to surpass the minimal competition that they do have is that they offer amazing features with the user in mind.  Take a look at the video series that I created below to give you a demo of some of the features that are listed above.

 

I am using The Pro Version of Commun.it and I am really loving it. If interested in the functionality of this platform, check out the Commun.it Pro Tier .  I would love to to know what you think of Commun.it!  Feel free to catch me on Facebook, G+ or Twitter of course. 🙂

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#Workflow Blueprint: Utilizing Your #SocialMedia Time More Effectively

Workflow

 

It seems as if the number of social media channels are growing at a super quick rate of speed. Granted, you don’t have to try them all but I do 🙂 or at least I try the channels that I believe will be relevant for my brand. Some of them stick, some do not work for my brand and others I quite honestly just forget about.

 

As we add channels this adds more and more time to our day. If your day is really full, adding another social media channel could be very time consuming.  When adding these channels it is good to keep your mind on the bigger picture of your social media strategy and goals whatever they may be.

 

2011 ended with tweaking my brand a bit, adding services that were successful and minimizing services that were not. So as I started 2012 I had a great working plan to market my brand more aggressively, increase sales and do this while utilizing time saving methods.  So in my focus on Content, Curation and Clients there has to be a common sense guide to adding different social media channels.

 

I wrote  a post 12 channels to use in 2012 that has been my guide in helping me to stay on track. This has become my blueprint of sorts.  I’ve even started a new brand and this blueprint still allows me to effectively manage my workflow.  A quick synopsis of the 12 channel blue print:

 

  • Facebook: Personal & Business page allows me interaction with friends and people that I network with.
  • Twitter: Allow me to share valuable information and extend my brand identity.
  • Google+: Is Social Search and is essential to your brand.
  • Scoop.It : Is THE CURATION of my goals and it play a huge role in my business strategy
  • Tumblr: Is a sharing bonanza
  • WordPress: Is THE CONTENT portion of my Goal
  • StumbleUp: Offers a great avenue to extend the reach of your content.
  • Commun.it: Works hand in hand with Twitter and allows me to reach potential clients. I have invites. 
  • Empire Avenue: Is a Networking goldmine.
  • Twyla: Works with branding and promotion of my brand
  • Pinterest: Google juice for images.
  • Triberr: Is STILL a great avenue to meet great bloggers but its very important to pick the right Tribes

And I keep track of all of these channel with XeeMe.

 

That is, in a nutshell my blueprint for workflow! Control your social media channels, your time and Own it in 2012!

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2012: How New Media Works, THE 12 Social Media Platforms Explained

2012
I was having a discussion with Michael Q Todd about Social Media and platforms that are really rocking. It was a very informal, laid back but very informative discussion but these 12 platforms that have been rockin’ for me. After working to get my social media strategy where I want it, this is what i’ve come up with.

12 Platforms you should check out for 2012:  

Mark Zuckerberg, founder and CEO of Facebook

Facebook 

There are a lot of people that have issues with Facebook for whatever reason. STOP TRIPPIN’ people! Yeah I said it. Facebook, love it or hate it but they have around 800 million users and they are still growing. This is HUGE for your ability to build your brand. It’s not really about love or hate, frankly it’s about business, brand exposure and Cha-ching!

Facebook has now created an option to Subscribe. This is HUGE for people that use their personal Facebook page for networking, like me. This allows people that follow you on other channels to follow you on your Facebook personal page without becoming your friend. Remember if you opt to allow people to subscribe to your updates, remember to provide some information that would appeal to them and use the public option to post.

Facebook is a driving force behind social media and if you are smart you will take advantage of this to propel your brand. The new revamped Facebook Timeline with ability to offer people the opportunity to subscribe to your updates is HUGE for your brand. Add the power of the Facebook Business Page and that makes a power combination.

When you scoff at Facebook, think about which comparable platforms offer you the ability to reach up to 800 million people.  So if you have jumped off the Facebook bandwagon, I suggest jumping back on. 800 million people, there’s nothing to think about, just do it.
Twitter  

Twitter offers a HUGE opportunity to reach out to an unlimited amount of people, with 140 characters.  Things to keep in mind, don’t spam, don’t shove your marketing message and or sales pitch down the throats of your followers. They don’t care what your selling. REALLY. Twitter is about sharing content that is of value to your followers, NOT about you, your message and what you’re selling. The plus is that providing great content and valuable information will put you in a position to be viewed as an authority within your subject area. This will increase your chances of turning followers into potential clients, clients and or people to collaborate with.  Twitter is HUGE, use it.

Google +

Is the new kid on the block and is really being minimized by many. This is a platform that should be taken serious if nothing more than realizing that Google RAWKS. The Internet would NOT be the same if Google wasn’t a huge player. Google+ is not just a social media platform but a Game changer.  Google + will change the Internet as we know it like they did with the introduction of Google and the domination of the Internet since then. Google will take every platform that they own or that they plan to own and add it to Google+ to make it ROCK. BELIEVE IT! Google+ is the Game changer because it is the beginning of Social Search. Grab a Google+ Page for your business as well. Pay attention peeps.

Scoop.it

Curation is a huge part of the future of the Internet, primarily because there is an abundance or over abundance of information floating about on the millions of social media channels. People are quite literally overwhelmed by the amount of information that is being chucked at them. Curationallows the curator to compile topics of interest by weeding through the information, finding what’s of relevance to their demographic of followers and supply that information to their followers. This is what Scoop.it is all about and you need to check it out.

Image representing Tumblr as depicted in Crunc...

Tumblr

Is an extremely social media oriented blogging platform that is easy to share, easy to follow and extremely popular. I use my Tumblr account everyday. Tumblr is great for supplying small segments of information, pictures and quotes to people that are interested in grabbing quick information.

WordPress

Is one of the most powerful blogging platforms available now. I am a reformed WordPress basher that really didn’t get the big hoopla about WordPress until I used it myself. I was using Posterous as my primary blog platform of choice, they changed their format and IMHO Jumped the Shark. So, I was almost forced to look at the only blogging platform that I hadn’t tried  and that was WordPress.  I like the functionality of the free platform and I really REALLY love the self hosted WordPress.org option.  Since WordPress added the option to subscribe for most of the blogs, they are now the best in my book.  I use the Free format for everyday, uncomplicated blogging and the self hosted format for my more involved blogging needs.

StumbleUpon

Image representing StumbleUpon as depicted in ...

Is one of the most underutilized and underused formats in the social media game. Stumbleupon will give some serious juice to your content. I have included it as a sharing option on my blogs, I’ve added it to my Chrome Plugin and I Stumble every blog that I +1 and share. Use it!

Commun.it

Is one of the BEST Twitter management tools that I’ve ever used. I am usually not one for Twitter management tools;  However, I really LOVE Commun.it.  This platforms helps you to focus on people that are your most engaged members, supporters and influences. That’s huge because it allows you to know who is really in touch with your brand so you can actively engage with them. This is “For The Win” for creating an active and engaged Twitter following.  Commun.it also gives you an indication of those that have unfollowed you and those that you should consider unfollowing based on lack of engagement. This is a must in your arsenal for 2012. It is still in Beta and by invite only so if you want, grab INVITES

Empire Avenue

Is first and foremost a great way to meet some really AMAZING people, not just any people but the Social Media Elite ( my opinion) There are so many people in technology and social media related fields playing this social media stock market game.

What’s good about Empire Avenue is that it numerically rates your social media activity by  platform and assigns a dividend (div) amount based on how engaging your content is. The dividend is payed out daily to people that buy your shares, sort of like dividends in real stock market.

You can register as an individual or as a company. After you register, connect your social media channels and watch your share price and divs go up. There is a big drive to buy n00bs, because players have an opportunity to buy shares at a low price.

This game is not for the faint of heart. If you content sucks, your divs will suck and people unload your shares. The good thing is that share price and divs can give you an indication of things in your social media strategy that you may need to work on.  What’s more important than the gaming aspect, is that Empire Avenue offers players the opportunity to meet and learn from some of the most amazing, tech savvy people that they will ever meet.   Join, then chase down the Facebook Groups, Social Empire, Team Zen,  XBar and Eav Winners. Join the groups, learn the game and meet the amazing people behind the game.

Twyla

I am still learning a lot about Twyla but this is one of the platforms that I will be using more. One of the HUGE things about Twyla that I like is the POWER TWEET. It allows you to create the most powerful tweet ever.  Twylah is still in Beta so you have to ask for invites.

Pinterest

Is Image driven Google juice. It is the “New” Hot Social Media Platform, although I hear it’s been around for a while. Either way everyone is jumping on it, primarily because people really love pics and that is the driving force behind Pinterest. It allows you to grab pics from online sources, Flickr, Urls and uploaded images and add to your boards. People can then share those images by repinning them. You can also embed the images, which is really cool. I just started using this and I really like it.

Triberr 

Is the ultimate source of Blog Juice! One of the things about blogging is the ability to get your content out there, shared, Tweeted etc. You can have the greatest blog out in the world with the most wonderful content but if no one reads it,  the content is almost irrelevant. Triberr is the key  to getting readers for your blog content.

Triberr allows a user to create a Tribe and add members to their tribe. All tribe members can add an RSS of their blog which then gives the tribe members an opportunity to share  this content with their Twitter followers.  This is huge for brand awareness, blog traffic, subscribers and potentially for meeting clients and collaborators.

When a person is invited to a Tribe they can then create a new Tribe of their own and invite members. Triberr is still in beta so you will need an invite, which are not really spread around like other Beta platforms. This is primarily because to offer an invite to Triberr is inviting that person into your Tribe.

The key to being successful with Triberr is being very selective about who you invite to your Tribe and careful about Tribes that you join. I find that it is best to have similar and or complementary content as the people in your Tribe.  Also, make sure any Tribe that you join have members that are willing to share your content with their Twitter followers as you are willing to share with yours. I’ve learned these things the hard way so I am very selective about Tribes that I join.  If you join a Tribe that does not meet your expectations there, just bounce. I would, I have and would do so again.

OK, those are my 12 things for 2012. Rock on!

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#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl

Picture 3

Social Media is evolving every day, or maybe even every minute of every day.  It seems that new platforms are popping up all the time, so much so that it can actually be a tad overwhelming to say the least.  I find that I am constantly tweaking the platforms that I use and honestly it has been an ongoing process.  However I am so excited to say that I have found an amazing cocktail of social media tools recently that has really been working wonderfully for me.

Traditional Social Media allows an amazing avenue to share content. I consider it the vehicle to drive the content and can be a powerful thing if used properly. These channels are used to drive content based on particular demographics and I use each channel differently. The cocktail that I have compiled of traditional social media and the following channels has created the ultimate rocking social media tool kit for me!

Content  Sharing

  • Facebook Personal: The new Timeline layout allow me to share different content with different segments of followers/friends.  I use my lists to allow different content to circulate to different demographics. The subscribe option allows me to share information that I find of value to people that have selected to subscribe to my updates and that are not on my friends list. I supply a wide range of content to subscribers and friends using a combination of lists and the underrated subscribe function.
  • Facebook Pages: Allows me to share information that is business related  to people following my business page. I am very in tuned to this page and constantly monitoring my insights to make sure I provide information that is of value to all friends and followers. I discovered early on that I have a HUGE foodie demographic on my Facebook Page so I also provide Recipes with QR codes which is a very popular segment.
  • Google+ Profile: Offers an new but amazingly engaging platform to share your content.
  • Google+ Pages:  Is a growing avenue to share content and I’m sure will become as important to social media as Google is to Search. It has the makings of a very powerful social media tool.
  • Stumble Upon: One of the most powerful, yet overlook social media tools available. I just started stumbling more although I’ve had an account for quite a while.  UTILIZE this Tool!
Blogging Formats
  • WordPress: At one time I was a bit of a WordPress basher but I am a total convert and I am embracing this very power format. I utilize WordPress.com and WordPress.org. I have 2 additional blogs with specific QR Code content, which I utilize WordPress, these two blogs allow me to focus on providing great content on QR Codes and Using QR Codes for Food. Gotta love anything that merges technology and food. For the Win for sure.
  • Tumblr: I absolutely LOVE, LOVE Tumblr and I use it often. Tumblr is a great format to use for providing anything from little bits of information to full blown blog posts. I use my Tumblr blogs to push my curated content by way of Tech Blog and curated Food blog. Yes I love food, don’t judge me people.
Content Curation
  • Scoop.it:  I am very familiar with a few different tools used to curate content and I have used practically ALL of them, until recently. After the trial run of all of the curating tools that I’ve used I have really found that Scoop.it has every possible feature that I need in a Curation tool. Scoop.it allows you to create a variety of topics, the platform pulls data from all over the net based on your topic and compiles it in one area for your use. When you log in to your account, you find many many articles and posts for you to Scoop, by adding it to your Scoopit topic.  You can share this content on Tumblr (which I do often) Twitter, WordPress, Linkedin and Facebook. After you Scoop the article a website of your topics is created based on these articles. Can you say AWESOME!  The team at Scoop.it are constantly upgrading the site , they’ve recently added G+, the ability to re-scoop and the option to upgrade to Business Level which has analytics and additional powerful tools.  I have divorced similar curation tools once I started using the bookmarklet which allows me to add even more content . Have you started screaming “Oprah Audience” style yet?
  • Percolate:  This is also a platform that is curation based but very different than Scoop.it. Percolate compiles a “Brew” of topics that are hot on the net from people that you are following, provides links that you can share on Twitter.  Percolate is in Beta but I have invites, grab, grab , grab because I only have a few left. Invites are by email only, I have a few left so if you want in, contact me. I promise not to spam your inbox.
Leads & Professional Reputation Management
  • ProSkore: After my  amicable parting with Empire Avenue and nasty break up with Klout, I was honestly quite put off by any platform that assigned a numerical rating to anything I did online. Especially when it spit out a random Klout calculated arbitrary numbers that minimized my work ethic and business strategy. I’m not bitter. LOL. Anywayzzz, That was until I found ProSkore. What I really like about ProSkore is that it presents an opportunity to connect with Leads. Which means more business, which means more Cha-Ching. Did I make you scream yet?
Twitter Management & Lead Generation
  • Commune.it: I will tell you, this platform is AWESOME Sauce! I am a bit against anything managing my Tweets but this is not really a tweet management platform.  It is, however a very powerful tool that allows you to connect with the people that are most in tuned to you and your brand. Say WHAT?  Oh yeah, that’s exactly what I said. Commun.it provides you a list of your most engaged members, supporters, influencers, and starred members to help you build better relationships with those people.  Additionally it points out your new followers, who unfollowed you and who you should unfollow based on lack of engagement with you.   The Commun.it team is on the move with improvements constantly. They just added an avenue to discover leads. Commun.it is still in Beta but I have invites, so get them while they’re hot.
One More….I just found this one yesterday as I was planning this blog post. 
  • Zemanta: I am Loving it so far because  is one of the most rocking tools I’ve ever found to help you rock your blog. Zemanta is a Chrome Plug in ( they have other browser plugins as well) that is used to make it easier to write that blog post, which can sometimes be a struggle. I am using it now, I’ve spread the word but I needed a bigger platform in which to spread the word, hence the inclusion in this favorite social media things blog.  Zemanta adds a content recommendations plugin to your blogging platform that is used to help you easily add images, in-text links and related articles to your blog. What’s awesome about this is that you can use YOUR OWN CONTENT for the add ins. After you set up your preferences, the plugins will display your content from previous blog posts, Flickr and additional sources that you select.  Zemanta literally just ROCKED THIS DAMN BLOG!!!
These are my Favorite Social Media Things!!
If you are NOT screaming like a girl on the Oprah Favorite Things Giveaway Show,  I am doing it for you right this moment!! Don’t lie, I know you’re screaming 🙂 
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