We all know that technology has changed our daily lives and how we do business. Some companies are really up on their game and embracing these changes and some are not. The companies that are on their game and truly embracing technology will really utilize new technology to propel their marketing efforts to the head of the pack, moving beyond their competitors.
Digital marketing has really transformed how we do practically everything; I would say that there is not a single industry that has NOT been affected by the growth of digital media.
One of the biggest changes that we’ve made in the past few years is how we consume media. We’ve gone from a traditional print world, to a world that has a very digital focus. We have gone beyond just computer use to tablets and mobile, this growth is a total game changer.
Traditional marketing strategies are now being utilized in conjunction with digital marketing strategies to take marketing to a new level. One of the coolest displays of this is Augmented Reality Business cards, this technology blurs the world between what is real and what is computer generated. This allows you to put a really cool spin on your traditional old business card.
Take a look below at how augmented reality is allowing you to add a new dimension to business cards in the videos below:
Let’s just for one second think about how HUGE Augmented Reality could be and realize that this could be an avenue in which to serve up the ultimate business pitch to that client that you’ve been trying to reel in, it could allow you to push your company capabilities to ANYONE that has your business card. Augmented Reality literally allows traditional media to become digital and that is HUGE for the future of marketing!
What are your thoughts? Do you see Augmented Reality in the future of your Digital Marketing Mix? As usual, I welcome thoughts or comments, good, bad, ugly or indifferent. You can find me on Twitter, Facebook or Google+