Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics



Social Scoring & Your Next Job with Infographic

social media scoring


I’ve blogged a bit about social media scoring and it’s importance to digital marketers on a personal level. There is no secret about how I feel about scoring of ones social media presence. Although the various platforms that rate a persons  social media are entitled to do as they please in this space, I just can’t get too wrapped up into scores and allow those scores to reflect who I interact with and how much.


I have quite a few years experience in the traditional marketing field, digital marketing AND a Masters Degree in Internet Marketing so I am very secure in my knowledge in this space.  Experience and tangible results should trump a platforms algorithm based assessment especially when it comes to companies using these platforms to secure employees. An employer should simply Google their candidate, when looking for someone to handle their marketing strategy.  If the potential candidate has a decent digital footprint it WILL be displayed for all to view in Google’s search results


Scoring platforms may not be an accurate method of measuring a digital footprint because there are so many variables that could throw the score off. Suppose the person was working on a project that had them focus on a social media platform that is not in the scoring algorithm, suppose the person was working on a web project, suppose the person was creating a video?  All of these variables would create an avenue in which the person or potential employee was not actively engaged in a social media platform, and this could be reflected in their social media score.   This is just one of the reasons that social media scoring can be deceptive or tricky when utilized for hiring purposes.


However take a look at the infographic below and see how social scoring may be used to determine WHO gets hired.


Please Include Attribution to With This Graphic Social Score Infographic

Why You MUST Ignore Your Social Media Scores

Social Media Scoring

Social Media as we know it is still in its infancy and has a lot more growth in the works.  We are still learning and growing in the digital marketing space because the industry is still evolving.  The scoring of social media creates an almost old school atmosphere due to its push to GRADE the quality of our engagement.

There are a few different social media platforms that I am involved with that actively score content based on the companies preformatted algorithm. Klout, Empire Avenue and Kred all have some form of ranking, grading, or number placed upon YOUR social media activity. I am not saying that any of these algorithms are wrong in general but should we base OUR engagement and or activity on ranking higher with any of these platforms? Shouldn’t we instead focus upon providing content that is of interest to our friends and followers?

Like I said, I am involved with these platforms but I do not base ANY of my online activity on increasing any of these scores, ANYMORE. It is very easy to allow your own competitive nature to dictate the types of content that you promote from your brand based on increasing your score.  I have been down that road and it really is not a good path to be on. This is primarily because it diminishes the purpose of social media to a degree and cheapens the value of your content because the focus becomes about increasing your score instead of providing content of value.

I’ve notice that due to a change in whatever algorithm Klout is using these days, people have begun to “game” the system with mass Facebook photo tagging.  I’m not speaking of an occasional tag from a friend that you interact with on a regular basis, I am speaking of mass tagging, everyday from acquaintances whom you have little or no interaction with on a regular basis. I just had to block a person that tagged me on 6 photos all within 3 minutes and the kicker is that I very seldom had any interaction with this person.  It was so bad that I couldn’t find my own content or content that was shared by legitimate engaging friends and followers.

I am NOT speaking about friends or people that I engage with, I am talking about random acquaintances that tag you on multiple photos on a daily basis. I love getting tagged on genuine content that is of interest, that’s engaging or friends think that I would like.  This post is not really about that, but more about the person that specifically tags with the purpose of a score boost.

How does this kind of behavior increase your social media engagement, legitimately?  The score gamers, post content and tag you on the content, so the person tagged either feels that they shouldn’t be rude by not responding or they automatically “answer when called” as we innately do. So does this increase your ability to produce engaging content that has the ability to speak to people, touch their heart or is though provoking? Umm NO! However they did increase their Klout score because they tagged the same 45 people that they tag every day and the people that were tagged responded, which creates dialog on the post.  So, since there were a high percentage of people to comment to the post, they get a Klout score bump. Oh yay!  This, to me displays that the person creating the tags do not have a firm grasp on what social media is about and the purpose of creating content. I will even venture to say that it is a n00b move for the so called social media gurus.

As a Digital Marketer that is listed on Klout, Kred and a player of Empire Avenue I am aware of my scores on all platforms but I am not driven to perform any action to increase my numbers. It simply takes away from the genuine ability to engage and create content that I believe people are looking for when they follow me on my social media channels.  Additionally, it takes away from the enjoyment of social media when it becomes a game to get the highest score at all costs.

I am not a hater of any of these platforms because they do have value in the social media arena. However, I would like to see less gamed content with the exclusive goal of chasing a score and more genuine sharing of content that is of value to readers.

The take away:

Simply, provide great content and people will respond.

What are your thoughts? Am I on point?  Am I off  base? Or Meh? I welcome thoughts, comments and questions, good, bad ugly or indifferent.

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Has #Klout & Measuring Influence Created A Wave Of #SocialMedia Snobs?

Social Media as we know it now is relatively new with all of the exposure, engaging and sharing of content from a variety of avenues. Of course there were other online platforms available back in the day but we all know that they have not had the impact that present day social media channels have. I just wanted to put that out there so all of the people that CLAIM to have Ten Years Social Media experience won’t write me spouting off about how they were on forums, AOL blah…blah …BLAAAHHHHH because this blog post is NOT about that.

One of the things that I’ve notice lately is the growing number of people that are a little snobby about social media and the creation of a social media cast system so to speak based on the measurement of influence or lack there of.  There are people that may thrive in some areas of social media a bit more than others, but how can there really be a mastery to the extent that one feels superior to those that may not know as much?  Especially when social media is still growing and evolving and we are ALL learning daily about the various channels and platforms. As soon as it is perceived that we have mastered one area it changes and we have to start at square one almost. This is the primary reason NOT to feel superior about any step you may have ahead of a person in any one platform.

Klout and other channels used to make an attempt at measuring social media influence are really responsible for creating a wave of social media snobs that feel superior, if these so called influence channels give them a score that is higher than other people. Klout is really not a valid measurement of social media influence or anything beyond a channel that is now geared toward sales and increasing their own worth. I am not knocking this as this has shown to be a lucrative business platform to most because after all increasing revenue is the reason why most companies are in business. I say this, however to make people think about basing their perception of themselves as higher and others lower based on a system that has flaws in the measurement of influence. This measurement of influence is based on an algorithm that we are unfamiliar with, that can change on another persons whim and by a company that is driven by increasing their own revenue. Again, I am not by any stretch minimizing any business platform based on increasing revenue only cautioning that WE should not base our opinions on others based on reasoning of a company driven by profit. Further we should not minimize interaction and or engagement based on social media snobbery created by some perception of influence.

Social Media is a conversation and geared toward increasing interaction between people and or companies. Social Media should not be used to create a hierarchy, minimize others and practice snobbery  so much so that we feel others are unworthy of conversation,  based on any flawed platform of influence.

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#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl

Picture 3

Social Media is evolving every day, or maybe even every minute of every day.  It seems that new platforms are popping up all the time, so much so that it can actually be a tad overwhelming to say the least.  I find that I am constantly tweaking the platforms that I use and honestly it has been an ongoing process.  However I am so excited to say that I have found an amazing cocktail of social media tools recently that has really been working wonderfully for me.

Traditional Social Media allows an amazing avenue to share content. I consider it the vehicle to drive the content and can be a powerful thing if used properly. These channels are used to drive content based on particular demographics and I use each channel differently. The cocktail that I have compiled of traditional social media and the following channels has created the ultimate rocking social media tool kit for me!

Content  Sharing

  • Facebook Personal: The new Timeline layout allow me to share different content with different segments of followers/friends.  I use my lists to allow different content to circulate to different demographics. The subscribe option allows me to share information that I find of value to people that have selected to subscribe to my updates and that are not on my friends list. I supply a wide range of content to subscribers and friends using a combination of lists and the underrated subscribe function.
  • Facebook Pages: Allows me to share information that is business related  to people following my business page. I am very in tuned to this page and constantly monitoring my insights to make sure I provide information that is of value to all friends and followers. I discovered early on that I have a HUGE foodie demographic on my Facebook Page so I also provide Recipes with QR codes which is a very popular segment.
  • Google+ Profile: Offers an new but amazingly engaging platform to share your content.
  • Google+ Pages:  Is a growing avenue to share content and I’m sure will become as important to social media as Google is to Search. It has the makings of a very powerful social media tool.
  • Stumble Upon: One of the most powerful, yet overlook social media tools available. I just started stumbling more although I’ve had an account for quite a while.  UTILIZE this Tool!
Blogging Formats
  • WordPress: At one time I was a bit of a WordPress basher but I am a total convert and I am embracing this very power format. I utilize and I have 2 additional blogs with specific QR Code content, which I utilize WordPress, these two blogs allow me to focus on providing great content on QR Codes and Using QR Codes for Food. Gotta love anything that merges technology and food. For the Win for sure.
  • Tumblr: I absolutely LOVE, LOVE Tumblr and I use it often. Tumblr is a great format to use for providing anything from little bits of information to full blown blog posts. I use my Tumblr blogs to push my curated content by way of Tech Blog and curated Food blog. Yes I love food, don’t judge me people.
Content Curation
  •  I am very familiar with a few different tools used to curate content and I have used practically ALL of them, until recently. After the trial run of all of the curating tools that I’ve used I have really found that has every possible feature that I need in a Curation tool. allows you to create a variety of topics, the platform pulls data from all over the net based on your topic and compiles it in one area for your use. When you log in to your account, you find many many articles and posts for you to Scoop, by adding it to your Scoopit topic.  You can share this content on Tumblr (which I do often) Twitter, WordPress, Linkedin and Facebook. After you Scoop the article a website of your topics is created based on these articles. Can you say AWESOME!  The team at are constantly upgrading the site , they’ve recently added G+, the ability to re-scoop and the option to upgrade to Business Level which has analytics and additional powerful tools.  I have divorced similar curation tools once I started using the bookmarklet which allows me to add even more content . Have you started screaming “Oprah Audience” style yet?
  • Percolate:  This is also a platform that is curation based but very different than Percolate compiles a “Brew” of topics that are hot on the net from people that you are following, provides links that you can share on Twitter.  Percolate is in Beta but I have invites, grab, grab , grab because I only have a few left. Invites are by email only, I have a few left so if you want in, contact me. I promise not to spam your inbox.
Leads & Professional Reputation Management
  • ProSkore: After my  amicable parting with Empire Avenue and nasty break up with Klout, I was honestly quite put off by any platform that assigned a numerical rating to anything I did online. Especially when it spit out a random Klout calculated arbitrary numbers that minimized my work ethic and business strategy. I’m not bitter. LOL. Anywayzzz, That was until I found ProSkore. What I really like about ProSkore is that it presents an opportunity to connect with Leads. Which means more business, which means more Cha-Ching. Did I make you scream yet?
Twitter Management & Lead Generation
  • I will tell you, this platform is AWESOME Sauce! I am a bit against anything managing my Tweets but this is not really a tweet management platform.  It is, however a very powerful tool that allows you to connect with the people that are most in tuned to you and your brand. Say WHAT?  Oh yeah, that’s exactly what I said. provides you a list of your most engaged members, supporters, influencers, and starred members to help you build better relationships with those people.  Additionally it points out your new followers, who unfollowed you and who you should unfollow based on lack of engagement with you.   The team is on the move with improvements constantly. They just added an avenue to discover leads. is still in Beta but I have invites, so get them while they’re hot.
One More….I just found this one yesterday as I was planning this blog post. 
  • Zemanta: I am Loving it so far because  is one of the most rocking tools I’ve ever found to help you rock your blog. Zemanta is a Chrome Plug in ( they have other browser plugins as well) that is used to make it easier to write that blog post, which can sometimes be a struggle. I am using it now, I’ve spread the word but I needed a bigger platform in which to spread the word, hence the inclusion in this favorite social media things blog.  Zemanta adds a content recommendations plugin to your blogging platform that is used to help you easily add images, in-text links and related articles to your blog. What’s awesome about this is that you can use YOUR OWN CONTENT for the add ins. After you set up your preferences, the plugins will display your content from previous blog posts, Flickr and additional sources that you select.  Zemanta literally just ROCKED THIS DAMN BLOG!!!
These are my Favorite Social Media Things!!
If you are NOT screaming like a girl on the Oprah Favorite Things Giveaway Show,  I am doing it for you right this moment!! Don’t lie, I know you’re screaming 🙂 
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Peace Out #Klout

Once Upon a Time there was a very new and exciting avenue which moved marketing away from boring guys spouting prepackaged messages at legions of people. The excitement in the villages was overwhelming, the people were excited and most importantly they moved from the perpetual state of WTH due to listening to those rehearsed depictions and blah blah blah marketing messages from old school marketers. The villagers, expressions went from Meh to yeah!  They wanted to reach out, engage and meet the people behind the companies that they elected to do business with using this new communication method. This new phenomenon was called Social Media and the villagers were in a state of euphoria.


Uh oh and along comes boring market companies again, holding on to the old ways and spouting messages of eeeekk OMG..Social Media ROI. Along comes a knight in shining amour with a huge K on his chest. Klout to the rescue! They had the answers, they could measure everything and provide the numerical data to big, bad, boring old school marketing companies.


Charismatic Klout convinced all of the villagers including myself that they indeed were the answer and that we should pay attention to the numbers that they have supplied about our influence.  We should wear these numbers proudly, supply them to all that would like to view them and offer a badge of honor on our blogs for all to see. We should further encourage our friends and followers to view this number and offer us encouragement with +K’s for all. The villagers were happy, for a while.


Then all of a sudden, one day out of the blue the lovely shininess of the Klout Armor started to tarnish. The scores that were touted left much to be desired. The raved about numbers started to diminish, dive and plummet.  The villagers were none to please and started to revolt, I am one of them so I must say Peace Out to Klout.





#Klout and Others: #Gamification and Scoring YOUR Social Media Worth

Everyone that has a business has their own individual agenda or game plan that they have modeled their business around. In an traditional and non Social Media related industry this would be considered a business plan or marketing plan.  This is honestly the norm, whether you select to go with creation of a business plan by way of three words on a bar napkin or a comprehensive 20 page plan created by a professional. Internet Marketing and or Social Media businesses are no different, there has to be a plan in order for movement or business to progress in a strategic manner. That’s pretty much the only reason to create a bar napkin or traditional business plan.

The creation of Anise Smith Marketing, the New Media Marketing consulting company, similarly has created a business plan and branded itself accordingly.   One of the goals of this Internet Marketing driven business has been to use a variety of traditional media channels and merge these channels with New Media Marketing techniques.  The business plan started and evolved while working in a traditional marketing capacity and attending Full Sail Universities Internet Marketing Masters Degree Program.  The strategy was to create a company that selected different avenues of utilizing traditional, print, web and marketing products to then merged those with QR Codes, iFrame Pages, Mobile Web, Virtual Worlds, Analytics and more. There are various strategies that are needed to continue the successful journey, this includes lots of tweaks, additions and subtractions to traditional and New Media Marketing platforms.   Due to the ability to offer such a wide range of services,  I’ve never considered it as a purely Social Media driven company but more of a company on the leading edge of Internet Marketing that uses Social Media as one of its optimized channel to engage friends, followers, potential and current clients.  Ultimately, as any business the goal is to provide products and services for clients while increasing company revenue. The bottom line is that most businesses are driven by sales and create goals to increase sales.

So, just as any other, businesses that measure Social Media based on their analytic selection have also created a platform and business model in which to brand their organization. These businesses created a platform just as any other and this platform is based on what suits the needs of their organization, for growth and increased sales.

Social Media as a tool for Sales and Marketing is relatively new as compared to some of the more traditional sales and marketing techniques. Since this tool is so new there has been a challenge for traditionalist to measure the ROI, effectiveness and all the analytics used to measure the usefulness of any platform.  This is one of the biggest hurdles to over come for companies interested in using social media and those that promote the use of social media as an effective business, sales and marketing tool.

Enter Empire Avenue and Klout both of which use algorithms to perform back-end calculations of the effectiveness of a social platform and then assign scores accordingly.  But wait…It’s really not as simple as it sounds because there is a human element to calculating, even with the use of algorithms. One has to determine what to measure, how to measure, etcetera and this is the part where a human bias enters the picture or algorithm as it were.  So one person or team of individuals determine which social media platforms are of importance to an undetermined amount of people? How can that be?  How can someone or team of individuals determine which social media platform is more important than another?  Further how can a person or team determine which social media platform is more relevant to myself, company and for my followers?  Suppose I gain new followers?  Is the same pre-formated cookie cutter algorithm still applied?  How is it that, one algorithm or set of algorithms can be assigned in a sweeping social media gesture that is inclusive to so many people? These people, I’m sure  have so many different variables in regard to social media content, followers and any number of individual and unique circumstances that would apply only to them and their unique business presence.  So we have a team of people with individual beliefs probably creating an algorithm based on a generalized set of beliefs about social media and creating a number based on those beliefs.  Then moving forward with assigning a number/score or set of numbers as a way to categorize the importance of another persons social media importance. Flawed people ( as we all are by nature) creating a flawed algorithm  producing flawed numerical results.

Ultimately, the assignment of an algorithm to social media activity and those that are in the business of doing so are promoting their business based on their business plan. Additionally these companies are filling the need of marketing traditionalist and industries that have a need to measure things related to social media.

The Take away: No one person or team of people can determine the importance of a companies marketing methods by way of social media, as it is always changing and evolving. Further, value, worth and/or importance in regard to social media cannot be based on a number created by a person or team of people that know nothing of you, your company or followers.

In a nutshell, look at the assigned numbers if you have to,  but I say just go for the Perks.

As usual I welcome any comments, good, bad, ugly or indifferent. So feel free to leave a comment here, catch me on Twitter or post directly to my Facebook page.

..But @Klout, I don’t understand: Show me the Algorithm


Yes, I do pay attention to my Klout Score; it gives me an indication of my effectiveness. I also use Empire Avenue as a way to measure the effectiveness of different channels of my social media activity. With that said, should I really pay attention to Klout? Many say not to pay attention. <sidenote>I must admit to paying close attention to the PERKS section of Klout. Thanks for the Spotify invite ☺</sidenote>

I had a conversation with Tami of Aries GDIM about Klout; it was a rather long conversation about our thoughts and YES our scores. We both have been super swamped and have not had a chance to talk to our Twitter peeps as much as usual yet we both have revised and increased our Twitter usage a bit. Both of our scores took a recent hit, our graphs look similar. Makes you say hmmmm.

I did cut back a bit on my usual Twitter conversation so that I would focus tackling projects and on sharing more content. I decided to do this after I realized that I have a demographic from Europe. So, I really wanted to share more content during the times that they were on Twitter. This has been wonderful and I have had lots of retweets and thank you for sharing.

After these slight changes, I noticed that my KLOUT score took a 1-point dive, yet my Amplification score increased by 10 points. I may be ‘all old school and thangs’ but I would not think that an increase in Amplification of 10 points would in anyway produce a 1-point drop, unless that is the new math.

Ok, ok, I know people are like WTH Anise; you are like the kid in school that bitched about the 99 because they wanted to get 100. I do get it but it made me give serious thoughts to Klout and the Algorithm behind the score. So Klout I am saying (in my Cuba Gooding Jr “Show Me The Money” voice) Show me the algorithm ☺

Seriously, I am not a math wiz but even in my math challenged mind this does not add up. So what’s the deal? I’d really like input, thoughts or something so that I can stop wondering.

As usual, I welcome thoughts, opinions and comments, good, bad, ugly or indifferent. So feel free to catch me on Twitter, post here or post directly on my Facebook Wall.

Check out the Klout REBOUND a few hours later …

@Klout adding #YouTube: For The Win!



I really love what Klout is doing with all of the expansion and additions of so many different features. First there was the addition of LInkinIN, then FourSquare and +K. Not necessarily in that order but all have been fairly recent.  The additions have added a stickier element to Klout, and +K  I’m sure has increased daily visits to the site. 


Now Klout is preparing to add YouTube, that is definitely For The Win!  I get pretty good traffic on my YouTube Channel, so I am rather excited about that. Upon the notification of the YouTube add, I started to notice a bit of a pattern.  I am not a conspiracy theorist, but I have noticed that right before Klout adds a channel my Klout score goes down. It does bounce back after the channel is added, however it does take a bit of a dive nevertheless. Not that its all about me or anything, just saying.


Excited about the YouTube add nevertheless, Kudos for Klout!




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