Everyone knows that Google has rolled out the new algorithm for mobile. Some websites have been affected and some have not. Whether it’s Google driven or not, it is wise to consider having a mobile presence. This is especially the case if you are in business. It’s very important since those that access websites by mobile device could possibly be another target demographic for your business. It’s always good business to open your company capabilities to potential customers that you may not have been reaching previously.
As a business owner I realize the importance of having a website that is mobile friendly. As more and more of your clients and potential clients become mobile your need to provide them with an avenue in which to contact you will increase.
Statistics show that desktop usage is on the decline and smart phone usage is on the rise. Some report that up to 60% of web traffic is mobile. THIS means that if your website is not viewable by mobile you could be missing crucial leads, potential customers and even losing customers that are opting to shop while they are on their mobile device. Ultimately THIS means that your traditional website is just not enough. So it is time to create a mobile website.
When I started to look for a way to create my mobile website, I wanted to definitely stick with WordPress. However I found that WordPress didn’t offer many mobile templates. So I decided that this needed to change, hence the creation of WordPress Mobile Templates site.
YOU can create your own fully functionally mobile website in THREE easy steps. The AMAZING thing about it, THIS mobile website will be run on WORDPRESS. This is a win-win mobile scenario.
Ok, lets get to work:
First: You want to grab a new domain or create a sub domain for your new mobile website.
Second: Set up a new installation of WordPress using the new domain or subdomain.
Third: Purchase a mobile WordPress Template that is optimized for mobile web. Upload this template and activate it as you would any other traditional WordPress template.
BAM! You’re done
The GREAT thing about having a mobile website run on WordPress is that EVERY benefit of running this powerful platform is now available for YOUR mobile website.
Due to #Mobile and #Social: Every Business MUST Be An Internet Business
When the Internet initially started to become mainstream in the 90’s there were so many companies that felt as if the, then called World Wide Web, was a fad and that it would go away. Hmmm, “how’d that thought process work for ya?” Not so well for those that were reluctant in embracing the World Wide Web, now called the Internet.
I cannot fathom why many many years later there are still people in the world that have selected NOT to embrace technology as a part of their lives. I do have a little bit of tolerance for those that are not into it on a personal level but businesses that STILL have not fully embraced technology are doing themselves a disservice.
In 1995 it was perfectly fine to consider getting a website and waffle in the process of getting that done. Fast-forward eighteen years, YES eighteen year, and organizations are STILL waffling and more behind than ever. We have moved so much beyond just having a website not that it is mind altering. We have also moved to an era where waffling could allow your competitors to get such a big jump on your organization that you would forever be behind the eight ball.
Due to the super quick growth of the tablet and mobile industry we do not have the luxury of waffling on decisions to go full force into the new and aggressive digital marketing space. In fact, if you have a brick and mortar business, you can really no longer even view your organization as a traditional business. YOU must start to see your business as an Internet business. EVERY BUSINESS IS AN INTERNET BUSINESS now.
There is literally no such thing as traditional business anymore, ANY and ALL businesses must be online; therefore, considered Internet businesses. With so many people accessing company websites with mobile devices it’s not even enough to have a traditional website. YOU must be mobile.
It amazes me that there are so many organizations that have not grasped the importance of an online presence. It’s been eighteen years or more since the Internet became mainstream, I don’t think it’s going anywhere anytime soon. Actually the Internet is fast becoming the most effective way to market any business.
Traditional ways of consuming media is a thing of the past, very few people read newspapers, magazine, flyers, brochures and pamphlets as a primary source of information as was once the case. If someone finds your traditional media somewhere, they search for a website or social media channel to find out more about your company using their mobile device.
So companies that are still utilizing these traditional media outlets for the majority of their business are placing themselves behind the eight ball and additionally presenting themselves to their clients as a company that is NOT on their game.
Companies must create a strong Digital Footprint for their brand and use traditional marketing as a means to DRIVE traffic to their online brand, not the other way around. Traditional media as a primary source of gaining information is DEAD, like the steel mills in Allentown. I’m not saying that all companies should stop using traditional media, but I am saying that you must go where your customer base is and that’s online and by way of mobile device. Simply, people are using mobile devices to access information about YOUR Company and YOUR competitors so that’s where you must go. People are on social media channels accessing information about YOUR Company and YOUR competitors, so that’s where your organization must go.
As we decide to lead our organizations into this digital journey of social media and mobile we must realize that we can not just adapt our old “shove the company pitch in their faces” way of marketing. That does NOT work with social media and no one using a mobile device will want to scroll through an old school organizations long winded pitch about what they do, what they sell, blah blah blah, on their mobile device.
A few keys to reaching your social and mobile audiences are:
Mobile Website: YOU must first have a mobile website. This is not even optional anymore. With the rate of people consuming media on the go if you opt out of having a mobile web presence you are turning your back on a huge amount of customers and YOUR competitors will be right there to grab them from you.
Social Media: You must have a strong social media presence AND a strategy that is socially driven. Posting your sales pitch on your channels ONLY displays that you have not fully grasped what our new social oriented world is about. Old school marketing strategy consisted of sharing prepackaged content saying all the right things to push your message without regard for the customer. Social Media is about sharing social oriented content that appeals to YOUR READER. It is NOT about you or your company but about building a relationship with followers, building trust with customers and providing information that THEY will find of value so THEY will then think of your company when it is time to utilize your services. I’ll say that again. It is NOT about you or your company but about building a relationship with followers, building trust with customers and providing information that THEY will find of value so THEY will then think of your company when it is time to utilize your services.
People are on mobile devices AND on social media with their mobile devices so it is imperative that ALL organizations have a presence on both. Take a look below in the statistic on mobile usage.
As of May 2013:
91% of American Adults have a cell phone
56% of American Adults have a smart phone
67% of cell phone owners check their phone for messages, alerts and calls EVEN if the phone is not ringing or vibrating.
44% of people sleep with their phone next to their bed.
As of April 2012:
55% of adult cell phone users use the Internet on their mobile, which has doubled in three years.
31% of cell phone Internet users mostly use their mobile device for Internet, not desktops or laptops.
17% of ALL adults cell phone owners use their cell ONLY for accessing the Internet.
31% of cell phone uses look for health or medical information online.
68% of Smartphone users use their device to access the Internet.
With desktop computer usage on the decline, laptop usage rising and mobile usage growing at a super quick rate of speed businesses, MUST start to see their businesses as Internet businesses. They can no longer AFFORD to ignore having a strong presence in the SOCIAL and MOBILE space.
It’s time to ADAPT your ORGANIZATIONAL strategies to the new the new mobile and social world NOT keep your same old school strategies and add digital as an afterthought. It’s a new world squirrel Adapt or die.
If you have any questions or comments, good, bad, ugly or indifferent, I can be reached socially on a variety of channels. Follow me on Facebook, Google + or Twitter.
I remember the 90’s, when the Internet initially entered the scene. I was immediately very enthralled with this technology. I was immediately taken with the little computerized box that had moved beyond being used for just work related tasks to a place that held an abundance of information. It didn’t matter that the information was mostly text based; I was just fascinated by HOW much information that I had access to within this little box, called a computer.
At the time, this information intense technology called the Word Wide. I was working at the local Library when I first got introduced to this magical world. Once I had experienced it’s magic, I instantly developed a huge fascination for what is now called the Internet and a stronger drive to learn as much as I could. So, I was tasked with not only teaching the staff Windows 95 but with instructing Windows NT, to patrons in the newly proposed computer labs. My enthusiasm about this new Internet technology started my journey into the LOVE of technology and helped lead me to where I am now.
I recognized, even back in the mid nineties that this technology would be HUGE and would change the world. As this technology was really taking off and all of the Internet companies were booming I was finishing my Bachelors Degree in business. I was so involved with finishing school during the time, so regrettably I was not able to take an active part in this technology growth as I longed to. Although I was not in the thick of things, only instruction, it was still so exciting to see the Internet take off. I always did regret my inability to get involved and to take an active role in the growth of the first wave of the Internet Technology boom.
Roll the clock about 18 years ahead, and here we are. I cannot express the excitement at having an opportunity to be an active part in this era of what looks to be the NEW wave of Internet growth.
When I returned to grad school, I had no clue that the Internet Space would be heading toward the second boom. It was all a blessing, luck, great timing or some combination of all of those. Either way, it is an exciting time to be a part of the second technology boom.
Since the 1990’s we have gone from having huge monitors, towers and keyboards to having the ability to literally carrying our computer around in our pockets due to the growth of smart phone technology. THIS is the NEW Technology boom and I am so excited that I get to be a part of it this time around.
Smart phones are almost singularly responsible for the HUGE boom in technology because they allow us to literally become mobile WHILE being connected. The growth of smart phones has grown so much in the past few years that some say the there will soon be more mobile devices in use than there are people in the world. That is unimaginable.
With all of the growth of mobile technology businesses MUST quickly jump in this space if they want their organizations to benefit from those that are users of this technology.
The need for a mobile website should be at the forefront of every organizations digital marketing strategy. Organizations cannot be sluggish in adopting this as they were in the 90’s when they were prompted to get a traditional website. Technology is moving so much faster now than it was back then.
Take a look at the information below on HOW much growth is expected in the mobile area moving forward.
Global mobile data traffic grew 70 percent in 2012. Global mobile data traffic reached 885 petabytes per month at the end of 2012, up from 520 petabytes per month at the end of 2011.
Last year’s mobile data traffic was nearly twelve times the size of the entire global Internet in 2000. Global mobile data traffic in 2012 (885 petabytes per month) was nearly twelve times greater than the total global Internet traffic in 2000 (75 petabytes per month).
Mobile video traffic exceeded 50 percent for the first time in 2012. Mobile video traffic was 51 percent of traffic by the end of 2012.
Mobile network connection speeds more than doubled in 2012. Globally, the average mobile network downstream speed in 2012 was 526 kilobits per second (kbps), up from 248 kbps in 2011. The average mobile network connection speed for smartphones in 2012 was 2,064 kbps, up from 1,211 kbps in 2011. The average mobile network connection speed for tablets in 2012 was 3,683 kbps, up from 2,030 kbps in 2011.
In 2012, a fourth-generation (4G) connection generated 19 times more traffic on average than a non-4G connection. Although 4G connections represent only 0.9 percent of mobile connections today, they already account for 14 percent of mobile data traffic.
The top 1 percent of mobile data subscribers generate 16 percent of mobile data traffic, down from 52 percent at the beginning of 2010. According to a mobile data usage study conducted by Cisco, mobile data traffic has evened out over the last year and is now lower than the 1:20 ratio that has been true of fixed networks for several years.
Average smartphone usage grew 81 percent in 2012. The average amount of traffic per smartphone in 2012 was 342 MB per month, up from 189 MB per month in 2011.
Smartphones represented only 18 percent of total global handsets in use in 2012, but represented 92 percent of total global handset traffic. In 2012, the typical smartphone generated 50 times more mobile data traffic (342 MB per month) than the typical basic-feature cell phone (which generated only 6.8 MB per month of mobile data traffic).
Globally, 33 percent of total mobile data traffic was offloaded onto the fixed network through Wi-Fi or femtocell in 2012. In 2012, 429 petabytes of mobile data traffic were offloaded onto the fixed network each month. Without offload, mobile data traffic would have grown 96 percent rather than 70 percent in 2012.
Android is now higher than iPhone levels of data use. By the end of 2012, average Android consumption exceeded average iPhone consumption in the United States and Western Europe.
In 2012, 14 percent of mobile devices and connections were potentially IPv6-capable. This estimate is based on network connection speed and OS capability.
In 2012, the number of mobile-connected tablets increased 2.5-fold to 36 million, and each tablet generated 2.4 times more traffic than the average smartphone. In 2012, mobile data traffic per tablet was 820 MB per month, compared to 342 MB per month per smartphone.
There were 161 million laptops on the mobile network in 2012, and each laptop generated 7 times more traffic than the average smartphone. Mobile data traffic per laptop was 2.5 GB per month in 2012, up 11 percent from 2.3 GB per month in 2011.
Nonsmartphone usage increased 35 percent to 6.8 MB per month in 2012, compared to 5.0 MB per month in 2011. Basic handsets still make up the vast majority of handsets on the network (82 percent).
The Mobile Network Through 2017
Mobile data traffic will reach the following milestones within the next five years.
• Monthly global mobile data traffic will surpass 10 exabytes in 2017.
• The number of mobile-connected devices will exceed the world’s population in 2013.
• The average mobile connection speed will surpass 1 Mbps in 2014.
• Due to increased usage on smartphones, handsets will exceed 50 percent of mobile data traffic in 2013.
• Monthly mobile tablet traffic will surpass 1 exabyte per month in 2017.
• Tablets will exceed 10 percent of global mobile data traffic in 2015.
Global mobile data traffic will increase 13-fold between 2012 and 2017. Mobile data traffic will grow at a compound annual growth rate (CAGR) of 66 percent from 2012 to 2017, reaching 11.2 exabytes per month by 2017.
By the end of 2013, the number of mobile-connected devices will exceed the number of people on earth, and by 2017 there will be nearly 1.4 mobile devices per capita. There will be over 10 billion mobile-connected devices in 2017, including machine-to-machine (M2M) modules-exceeding the world’s population at that time (7.6 billion).
Mobile network connection speeds will increase 7-fold by 2017. The average mobile network connection speed (526 kbps in 2012) will exceed 3.9 megabits per second (Mbps) in 2017.
In 2017, 4G will be 10 percent of connections, but 45 percent of total traffic. In 2017, a 4G connection will generate 8 times more traffic on average than a non-4G connection.
By 2017, 41 percent of all global mobile devices and connections could potentially be capable of connecting to an IPv6 mobile network. Over 4.2 billion devices and connections will be IPv6-capable in 2017.
Two-thirds of the world’s mobile data traffic will be video by 2017. Mobile video will increase 16-fold between 2012 and 2017, accounting for over 66 percent of total mobile data traffic by the end of the forecast period.
Mobile-connected tablets will generate more traffic in 2017 than the entire global mobile network in 2012. The amount of mobile data traffic generated by tablets in 2017 (1.3 exabytes per month) will be 1.5 times higher than the total amount of global mobile data traffic in 2012 (885 petabytes per month).
The average smartphone will generate 2.7 GB of traffic per month in 2017, an 8-fold increase over the 2012 average of 342 MB per month. Aggregate smartphone traffic in 2017 will be 19 times greater than it is today, with a CAGR of 81 percent.
By 2017, almost 21 exabytes of mobile data traffic will be offloaded to the fixed network by means of Wi-Fi devices and femtocells each month. Without Wi-Fi and femtocell offload, total mobile data traffic would grow at a CAGR of 74 percent between 2012 and 2017 (16-fold growth), instead of the projected CAGR of 66 percent (13-fold growth).
The Middle East and Africa will have the strongest mobile data traffic growth of any region at 77 percent CAGR. This region will be followed by Asia Pacific at 76 percent and Latin America at 67 percent.
So needless to say I think it’s time to get mobile people! There are a variety of options available when considering a mobile website, that are great for corporate business. One of the options that I immediately wanted to explore was a mobile website powered by WordPress after all WordPress is one of the most powerful CMS platforms available. After being a WordPress hold out for so long, now that I am there I don’t want to leave. I don’t want to consider other options because this platform fits my business needs.
So in sticking with my need to go with WordPress I started exploring options for Mobile Templates that I could use for WordPress. At first I was only able to find a variety of plugins that would convert my WordPress site to a mobile ready site. The Plugins work fine if you page doesn’t have a lot of pages and submenus. If it does, the plugins make your page look goofy. YES, goofy is a technical term.
I then took a look at the responsive themes; they were fine but still didn’t suit my needs because I didn’t want to change my entire brand to go with a new theme. I wanted a mobile site that would match or closely match my current website.
Finding a fully functional Template built exclusively for mobile practically nonexistent, until I recently found a small company that ONLY Creates WordPress Templates for MOBILE. Excited I am! So I was able to throw up a fully functional WordPress Mobile website based on the look of my site. The great thing about it is that everything that I can do formy full website can be done for my mobile site. Guess WHAT? WIN!
So whatever route you decide to take in the mobile strategy of your business, make sure you get started right away!
Just a few years ago people were feeling a sense of urgency to get a very basic web presence up and running. Now companies that panicked in creating that very basic website now have bigger issues if they have not moved beyond updating that website.
Organizations not only have to keep up with all of the changes with web creation vs content management systems, they now have to integrate mobile into the mix. With the integration of mobile platforms, organizations must be able to adapt marketing strategies for mobile while keeping up with the many changes that go along with those platforms.
It is a brand new world, that world is fast moving, powerful and can literally fit in your pocket. We are living in a world driven by mobile technology and users that need to have an ongoing source of information all the time and at their fingertips drive this. This is GREAT for people like me that are driven by technology, that have embraced this super quick moving technology but for businesses it can be tough keeping up. Especially if your organization is NOT technology focused.
So, not only do organizations have to adapt to mobile technology they MUST see that the dynamic that pushed the change are the people that are utilizing these technologies. PEOPLE are the driving force behind the change, they consume information differently, and they NEED to have information at their fingertips. So since organization MUST adapt their business strategy to incorporate mobile technology they must also understand that people have also changed. This understanding will help in visualizing the future sales and marketing strategies of their organizations.
At one time people were fine with consuming content by way of traditional sources such as newspapers, radio, television and other printed materials. NOW there’s a wave of people that have limited interest in those forms of media. These are the people that are driving the super quick change and this is a huge demographic that organizations must adapt their content for and recognize that these people are the population that are driving the change.
Mobile technologies are growing at a quicker rate than any technology in history. Take a look at the infographic below to give you the what, when, how and why of this growth and what you need to do to adapt your organizational structure to capitalize from this growth.
Technology has touched practically every aspect or our lives, but has had the greatest impact on businesses and organizations. We cannot go a day without having contact with some form of technology, whether its laptops, mobile phones , tech gadgets or other forms of Internet Technology.
Organizations are really in a unique position as they can view the technology changes as a positive or a negative. One of the challenges to organizations is the rate at which technology is growing and implementing strategies to keep up with the changes. For individuals it is a bit easier, but for organizations adapting to the growth of technology it is a bit more complicated and I do not anticipate it becoming easier as time goes by.
A few things that will really change organizations in the very near future is Tablets, Cloud Computing and Semantic Web. These technologies will offer a workforce and workplace flexibility that we have never experienced before because these technologies will allow a lot more mobility.
Tabletsare becoming really mainstream because they offer the ability to use technology anytime and anyplace. Tablets allow the mobility of a cellular phone but the capabilities of a traditional computer. As tablets expand with newer and more exciting bells and whistles the popularity will increase. When popularity of items increase they become more mainstream which can act to drive the price down. Soon everyone will have tablets and more organizations will be forced to adapt to tablet usage. This will be the beginning of a new kind of workplace that includes employees with the ability to be more mobile than ever before. This will change the employees perception of the workplace as well as how organizations function. Organizations will have to adapt to a much different structure based on the growth of a more mobile workforce.
Cloud Computing has the potential to be HUGE and when fully realized will turn the work place, as we know it upside down. In the earlier days of technology, when organizations incorporated technology by way of desktop computers, servers, storage and other computer technology was needed to take care of the large amounts of data stored. The growth of Cloud Computing eliminates the need for data storage located in onsite computer rooms by creating information storage in The Cloud. This too creates a huge opportunity for companies to implement a much more mobile workspace and workforce.
Semantic Web is something that is not in our immediate future but will definitely take technology to another level. With the growth of so many different technologies at such a super quick rate of speed we have become inundated with an abundance of data. All of this data is in different formats, are using different programs and applications so there are a lot of incompatibility issues. With the implementation of Semantic Web, data will be created and or recreated to be more compatible. So data will be created in a compatible way which would eventually allow the technologies to communicate, literally. That ROCKS!
So as individuals we can view all of these things as super cool and consider the implications that they will have to our personal technology and gadgets. However as an organization, this his huge and will definitely have a huge effect on how things are run now and in the future. So as business owners we must start to educate ourselves on some of these technolgies so that we will be ready to implement them WHEN the time comes.
The growth of technology is very exciting to individuals but can create challenges to organizations, education is the best way to prepare for coming changes.
As usual, I welcome any comments or questions, good, bad, ugly or indifferent. Feel free to comment here or catch me on Twitter or post directly on my Facebook and or Google+ Page.
Facebook and Social Media has literally touched every area of the lives of most people, even those that don’t realized it. As an Internet Marketer I view it as a totally positive thing. What’s not to love.
Well recently Facebook has been under a bit of fire and there have been some statistics that report a negative impact on kids school work due to Facebook usage. I am pleased to report that maybe it is not quite as bad as we originally thought. Take a look at the infographic below to give you the facts.
Mobile web is projected to take off more that it has now. With the influx of Smart Phones this will increase exponentially and one of the avenues that is growing at a super quick rate is mobile payments. Take a look at the Infographic below, it could very well be the most important Mobile Payment Infographic ever
I just wrote a post about how important it is for Colleges and Universities to embrace Social Media and technology more so that they can reach the you mobile student populations. It seems that mobile is booming with students even more than I thought. This is a bigger reason for Universities and Colleges to reach out and grasp technology in an even larger way.
Take a look at the Infographic below to give you an idea of just how important mobile phones are to the college age demographic.
Mobile technology has really changed how we communicate. At one time we had to actually sit in our homes, attached to a wall to have a discussion on a landline. However, now due to amazing advancement this is no longer the case, we are literally mobile while we are having our discussions. This has opened the door to so many other things that can be done with mobile devices.
Mobile devices started with giving us an avenue to be mobile while having discussions but has since turned into so much more. Mobile phones are not just for discussion anymore the evolution has taken place and this technology is still evolving. We now use mobile phones for so many things and discussion are just one of them.
In addition to talking on Mobile devices, they are used to scan QR Codes, NFC codes and texting. Using mobile devices for texting is HUGE and has really taken communication to another level. Take a look at how Texting has changed our lives. in the Infographic Below.