We are living in an increasingly Digital world which is really be an amazing thing, especially for those that are interested in having a constant source of news and information. Content shared, by way of online channels are accessed at a much quicker rate of speed than traditional online media due to social media. This was very evident in the recent hurricane that hit the east coast and the political campaigns, both of which were sharing information online at a much quicker rated of speed than traditional online and radio media. We are officially a connected world.
One of the things that we should be cognizant of is the benefits of allowing ourselves the opportunity to TUNE out the onslaught of the constant flow of digital content. As a Digital Marketer, this can be a challenge due to our need to be constantly tuned in.
About a year ago I was feeling close to the information overload stage due to being constantly plugged in to so much content. This is when I took a bit of a step back and disengaged from a few channels. I stopped posting to many social media channels, removed myself from Klout and took a break from Empire Avenue. I took this time to think about the digital channels that I was engaged with and evaluate how I could best maximize my workflow without dedicating so much time to online channels and being constantly plugged in. This time gave me an opportunity to evaluate how much time was needed to effectively manage all of my digital media channels and most importantly granted me the opportunity to realize the benefits of unplugging sometimes. I’ve found that unplugging can be a good thing because it allows a fresh perspective.
The time away allowed me to organize my time more effectively, minimize some of the digital channels that were not beneficial to my brand and most importantly it presented the opportunity to turn off my brain to the constants onslaught of information. So, now I especially make a conscious choice to unplug at bedtime and it has allowed me just enough time needed, to start the next day with a clear head minus the technology overload feeling.
I seems that more and more people are not utilizing time to step away from their gadgets, even at bedtime. Take a look at the infographic below to see exactly how much time is spent on computer gadgets, even at bedtime.