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Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

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10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014

10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014
10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014

10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014

2013 is coming to an end, therefore it’s time to analyze, evaluate and make changes going into the New Year.  We all make resolutions about, health, wealth and happiness so why not include changing our employment situation. This is especially the case if you are one of the 71% that hate their jobs.

When I wrote the article, 71% of people hate their job; I was astounded by the response to the article.  I was more surprised that there were so many people that were unhappy with their employment situation.

Sometimes people can feel stuck in a situation due to a variety of reasons and they become very reluctant to make a move, so they just grin and bear it.  It seems that there are up to 71% of the population that are willing to grin and bear it.

Guess what people, we are moving into a new year so NOW is the perfect time to make changes in your life.  More people need to be a part of the 29% that LOVE their job instead of the 71% that hate it.

We are now living in a very digital world, so now we need to look at new ways in which we can gain the edge in competing for jobs. If you are a Digital Marketer, you may find yourself consulting, working for an organization or both.  Sometimes as digital marketers, we do not effectively market OURSELVES as a BRAND and that is very important.

If you are in a more traditional industry, chances are you are NOT marketing yourself as a BRAND either.  In this increasingly digital world, all people that are looking for new opportunities should start to see themselves as brands so that they can compete in this tough job market. Most people are using some type of social media recreationally. So, if you are involved with social media even socially, these ten tips will be perfect for your 2014 strategy for grabbing your dream job.

Whether you are a digital marketer or just someone looking for a new career path, it is imperative that you see beyond your present situation and come up with a creative way to change your career path.  The first step is visualizing yourself, not as JUST a person trying to get a job, but as a brand. It is very important that you think of yourself as a BRAND and you should market yourself accordingly.

A huge part of viewing and marketing yourself as a brand, is maintaining a very visual digital marketing footprint separate from the brands that you work with, if you are a digital marketer.  It is GREAT to work in this ever-growing digital marketing industry but as digital marketers we must maintain our own digital marketing persona totally separate from the organizations that employ us or that we consult with.  So, it is very important that we continue to develop and grow our own individual personal brand and digital footprint.

If you are NOT a digital marketer you should start to incorporate some branding content into your personal profiles. It is very important that all people see themselves as marketers, if only to market oneself to the world in seeking a new or better career path.  It is more important than ever to utilize social channels for career advancement in addition to traditional résumés and this is primarily due to the growing importance of our digital footprint.

I’ve read on numerous occasions that traditional resumes are very close to becoming irrelevant because our entire digital presence is available online for all to see.  More and more recruiters are utilizing the digital presence of employment candidates to get a better feel for potential employees before they even read resumes.  This is one of the reasons that we must make sure that we have a positive and flattering digital footprint and that we continue to develop our own personal brand.

Use Social Media To Improve Your Job Search
Use Social Media To Improve Your Job Search  produced by Gumtree

There are pluses and minuses to having your entire online persona for all to see. The biggest plus is that you are always visible; the biggest minus is that you’re always visible. LOL. This is the primary reason that we must be aware, more than ever about the types of content that we display on our digital marketing channels. So it is imperative that we have a strong personal brand and a positive digital footprint. Take a look at the ten steps below, to help develop your personal brand:

Anise Smith logo
Anise Smith logo

1.  Logo: Create a logo for your brand. My brand is Anise Smith, so the first thing I did when I started to develop my brand almost five years ago was to have my name created in logo form.  If you are creating a new logo make sure you have it created in 3 different formats.  Have your logo created in EPS format, which allows it to be duplicated for print and web, PNG for use when you need a transparent background AND jpg for general use.

2.  Uniform Branded Look: You should have a consistent branded look across all of your social media channels.  So create your Facebook cover, Twitter layout and other digital collateral with the same branded look.

Create A Uniform Branded Look On Social Media
Create A Uniform Branded Look On Social Media

3.  Facebook: CLEAN up your Facebook profile! I have seen some things in my daily virtual travels that would definitely be viewed as negative. If you want to promote a positive personal brand YOU MUST start with presenting a positive Facebook image.

I am connected to my father, teenage son and many family members on Facebook, so I only share information that I would share with them offline.  This is a great way to mentally keep your content clean and shareable. Don’t post information that you wouldn’t share with your grandparents, parents or children. If you wouldn’t yell it across the dinner table during a family meal, DON’T post it on Facebook. PERIOD!

Before you hit the POST button, think about how an employer would view your post. If there’s even a question of how your post would be viewed by employers or just followers in general, DON’T hit POST.  Better yet, picture your grandma peering over your shoulder while you’re writing your post. If grandma wouldn’t approve, don’t post.

Facebook is a huge part of branding yourself and you should use it wisely. Assume that ALL potential employers will check your Facebook profile, because they probably will. So it is best that you put your best foot forward starting here.  After you clean up your profile, showcase yourself. This may involve loosening some of your privacy settings to showcase certain areas of your profile.

  • Make a cover photo that showcases your talent. Facebook covers are 851 × 316.
  • Add your employment history, in the work and education section.
  • If you attended college, utilize the education section to add information about your school.
  • Use the project area to add the projects that you’ve worked.
  • Facebook just added a section for professional skills; add your skills in this section.
  • Don’t forget to use the contact us section to add your website, blogs and social media channels.

Facebook can be utilized almost as a resume if you add the right content and if you are a little creative.

Branding Yourself Using Facebook
Branding Yourself Using Facebook

4.  Twitter:  This is a great avenue to showcase your knowledge and to present yourself as an expert in your area, which is very important in creating a brand for yourself. Having a great Twitter profile allows you to make amazing connections while building followers organically, both of which are crucial to your personal brand.  So make sure you are utilizing this channel and showcasing your capabilities to your followers and potential followers.  If you are unfamiliar with Twitter start practicing keeping your verbiage short, because you only have 140 characters to make your point. So, you must use them wisely. To get started check out these easy steps:

  • Create a header for your Twitter layout, it should be no larger than 1252 × 626.
  • Create a Twitter background with your contact information. Twitter backgrounds are 1920 × 1200.
  • Display a presentable image of yourself.
  • Add a descriptive; yet brief bio using 140 characters.

The importance of Twitter cannot be overlooked in the process of branding yourself. Studies have shown that recruiters from the top employers in the country, are using Twitter as a way to recruit top talent. YOU want to be considered the top talent and you want to be noticed by these recruiters.  So Twitter is essential!

5.  Google+: There has always been some controversy about the importance of this platform. I’m not exactly sure why, since it is a GOOGLE platform. Most know that Google is pretty darn awesome.  So, needless to say I’ve been a fan since the Beta release! Another reason to get acclimated to Google +, Facebook has been losing a bit of steam recently so it is very important that you create a profile on Google+. Additionally content shared on Google+ shows up in search results. Enough said!

*Note* You can schedule your posts for Google+ and other social channels.  I’ve used a few but I find that, Buffer is the best scheduling platform available.

6.  Blog: I am really partial to WordPress but the most important thing is that you have a blog, which you contribute to regularly. So, select the platform that you are most comfortable with. [Wordpress, WordPress, WordPress, hmm, did I suggest WordPress?] A blog allows you to present yourself as an expert in your field utilizing your own content AND it allows you to provide this content to your social media channels.

Additionally you can create a page on your blog for your online resume. A web version of your resume allows you the convenience of sending a link quickly from pc, tablet OR mobile device directly to anyone that is interested.

Also, make sure that your blog is viewable by way of mobile device. So many people are mobile that it’s almost mandatory that your blog be viewable by mobile device.  This also offers you the unique opportunity to respond to emails from recruiters and send a resume link right from your mobile device, within seconds. WINNING!

7.  Triberr: If you have a blog YOU ABSOLUTELY MUST be a part of Triberr. If you are not familiar with Triberr, you need to become familiar quickly.  Triberr is THE BEST platform to utilize if you want to get exposure for your blog. This platform is second to none!

So, Triberr in a nutshell: It’s a platform that allows exposure of your blog through mutual sharing of content.  As a part of Triberr you would join tribes of interest. After joining the tribe(s) you would then connect the RSS feed of your blog to the Tribe. This allows your tribe mates to share your blog content to their Twitter followers.  Additionally all of your tribemates will have their blog RSS feed attached so that you can share their blog content with your Twitter followers.

The Triberr platform allows you to multiply the reach of your blog through the mutual sharing of content. This platform is Google Juice for blogs and if you have a blog you need to be a part of Triberr, period. Check out Welcome to Triberr and the Guide To Getting Started With Triberr.

8.  LinkedIn: Is probably the most important step you can take to meet contacts, extend your network and place yourself in the faces of recruiters searching for your expertise! Make sure you have a presence on Linkedin, make the proper connections, get endorsements, join groups and totally embrace this platform.

MOST companies in search of top talent will be actively involved with LinkenIn, so make sure you have a GREAT profile and keep it updated.

  • Use keywords in your headline and through out your profile.
  • Use an appropriate profile photo.
  • Complete your entire profile.
  • Add slideshows, links and blog posts to display your skills.
  • Share professional content that is relevant to careers or your industry.
  • Monitor your profile because you can see who has been checking you out. If you have a visit from a person of interest, visit their profile. They will now know that you have visited their profile and this may allow you to spark up a conversation.
  • Follow companies that you have an interest in because you may be able to connect with people of interest at that company.

Linkedin is one of your most valuable resources you can utilize, if you want to change your employment situation.

9.  YouTube: Videos are a GREAT way to showcase your talents. So create a 2 Minute video to showcase your capabilities.

  • Add keywords to any and all videos that you create because this will help Google to index your videos.
  • Add your video to your website or blog.
  • Share your video on your social media channels.
  • Add your video to your LinkedIn profile.

10.  BrandYourself.com: Allows you to monitor your digital footprint as it displays on Google.  You will get a report if any of your digital marketing channels have gone up or have fallen down in ranking.   This service is GREAT because it allows you to see how your brand is displayed on Google according to rank and it is FREE!

BrandYourself.com
BrandYourself.com

Are you currently utilizing any of these platforms to brand yourself? Are you using different channels? Let me know!  As usual, I welcome any comments, good, bad, ugly or indifferent. I can be found on Google+, Facebook and Twitter, circle me and/or follow me.

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Three Steps To Finding Your Blogging Voice

FindingYourBlogVoice

 

I honestly never thought I would be a blogger and I think this was due to a bit of writer burn out after completing an accelerated Masters Degree in Internet Marketing in one year.  Since the degree program was totally online, so fast pace and very writing intense I never thought I would want to write again after completing the program.   However I’ve found that it has not been the case and that it is one of the things that I enjoy most about being an Internet Marketer. There are so many things to love about being a part of this changing Internet Marketing industry and blogging has moved to one of the top spots on the list of things to love, especially after finding my blogging voice so to speak.

 

I have been blogging now for about two years, but I have just recently found my blogging voice. I think an important part of enjoying the blog process is the ability to find your voice because once you do, you then are able to build a great audience and take so much more pleasure from writing.  The process for me has been mentally moving beyond what I think people want to hear to a combination of what I want to say and what needs to be said.  This allows me to bring the very “keep it real” philosophy that I have in my off line life, to my blog.

 

I am not an extremely talkative person offline, although I do speak my mind and talk when I have something to say of importance.  So, when I decided to incorporate more of my own personality into my writing style it has really helped with the ability to continue the flow of conversation going, by way of blog post.  Ultimately it has allowed me to have an ongoing source of topics that I use for blog posts.

 

So, the take away when developing a blogging strategy keep these three things in mind when trying to find your blogging voice:

  • Be Yourself
  • Be inspired by situations that happen in your daily life
  • Be playful and have fun!

 

Cheers!

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OK, You Have A Blog Now What: Analyze Your Data

Analytics

 

I talk often about creating a company blog and the importance to your brand.  I’ve even discussed platforms and how I believe WordPress.org to be by far the best for your company blog if you need a pretty powerful content management system.

 

Ok, you’ve listened, you have a blog and now you are blogging away. What next?  Well, one of the MOST important things about creating an online presence by way of blog or website is to know the effectiveness of your efforts.  If you just create the blog or website and select NOT to measure the effectiveness, how do you know if you are reaching your goals and reaching your target market or not?

 

Enter web analytics, oh no, don’t run away. Analytics is one of the best ways to measure the effectiveness of your web presence.  I would go so far as to say that it is an ESSENTIAL part of your online strategy.   Analytics allow you to measure your traffic patterns, demographics and a variety of other data to ensure that your online strategy is on target.

 

WordPress does offer some analytic data but it is always great to get an outside source of analytics as it offers a wider range of statistic data to measure.

 

Ok, get lost and go analyze some numbers!

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Have You Added #Zemanta To Your Must Have Blogging Tools?

Zemanta

 

I started using Zemanta a little while ago as a way to really put a little zing into my blog creation and I really love it!  Zemanta is blog plug in that can be utilized for a variety of blogs. I use it primarily with my WordPress.com, WordPress.org and Tumbrl blogs and I really can’t imagine how I got along before I started using Zemanta.   A brief overview,  the Zemanta plugin allows you to utilize a variety of media to make blog creation easier by creating an avenue to pull in resources from online sources to make your blog rich with links and images.

 

You first set up an account, add preferences and sources of content.  This allows you to add the blogs that you will be utilizing, sources that you’d like your linked content to come from,  Flick account for images and even your Amazon Affiliate information.  After your information has been added to your preferences the real magic begins.

 

When you decide to create a blog post after creating your Zemanta account all of the information that you added to your preferences will then be listed in a Content Recommendations box.  You can then use images from a media gallery and or your Flickr images to created a more visually appealing blog post without searching images from around the net. The images pulled are based on your preferences! How awesome is that??  Additionally there is a My Sources section that allows you to pull similar posts from the blogs you have in your preferences or relevant online content to add to a Related Articles section which will post at the end of your blog!

 

 

If you blog, you should definitely add Zemanta to your list of Must Have tools! Take a look at the video below and it will give you a quick demo.

 


 

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Blog Traffic, Think Tribe ..Go #Triberr

BlogJuice

 

When I originally started blogging it was almost a forced effort on my part. I had just finished Grad School in one year and the thought of writing anything longer than my name was really like WTH. However I knew that blogging would have to play a huge role in my marketing strategy.  As I started writing, I soon realized that not only was this a part of my strategy but,  I really LOVED blogging.

I got started with Blogger, then ventured to Posterous and then grabbed a Tumblr. So I’ve pretty much had a trial run on every popular blogging platform. A few months ago Posterous, which was my primary blogging format after trying the others, jumped the shark. Ok, maybe Posterous did not jump the shark but they no longer fulfilled my blogging needs due to a format change. So with the encouragement from my friend Tami at AriesGDIM,  I moved everything to WordPress. Since I was a bit of a WordPress basher initially, this was a big move for me and I am so happy that I made the move.   I have been very happy with my transition to WordPress and I am using WordPress.com and WordPress.org.

Well, now here I am happy to blogging, excited about my new format but I lost most of my followers due to the transition from Posterous to WordPress. What to do, what to do?  Well along comes Michael Q Todd with an invite to Triberr. What the heck is a Triberr, was my immediate thought.  I did a bit of investigating, then jumped right in because it was exactly what I needed for my new WordPress blogs.

I had an opportunity to join a few other Tribes on Triberr but some of those did not work out so well.  One of the most important things about going with a tribe is to make sure the content is a good fit for your marketing strategy and Twitter followers.  

So, what is Triberr you ask? Triberr is quite simply Blog Juice because the platform allows you to get an amazing amount of blog traffic due to joining a Tribe of bloggers that share your content with their Twitter followers.  You also share their blog content with your Twitter followers. This can be an amazing boost for your blog, as well as allowing you to connect with amazing bloggers. Ultimately it can really be a win – win for everyone in a Tribe if  the right content is flowing through the Tribe.

I am a member of two wonderful Tribes, I love the content that flows through the Tribes and I am happy with the traffic that my blog has received.

A few things that you should consider when selecting a Tribe is:

  • Make sure the content that you share is similar to your content
  • Make sure the content is complementary to your style
  • Make sure the content would be of interest to your Twitter followers

Also if you join a Tribe and the content is not to your satisfaction,  you can always leave that Tribe. It’s NOT The Fugitive, you will NOT blow up. Just write the person that invited you a short note explaining why you left and then bounce. 🙂

In a parting note, remember that once you join Triberr you can create a Tribe of your own, to extend your Blog Juice even farther.  Happy Blogging!

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Add Some #Google Juice To Your Static Website

Google Juice
Traditional static websites are very 90’s, this is primarily due to so much growth in technology. There are mobile sites, Social Media and Blogs, all of which are huge competition for traditional static websites. I say static because a traditional website is not usually updated on a regular basis, which means the content is static.

A lot of people have huge, fancy web presences with all sorts of bells and whistles, so I would never suggest scrapping a site that more than likely cost quite a few bucks to create.  That is unless you had plans to revamp anyway.   If you are revamping or creating a new site I would say go right for the WordPress Blog.  If not I would suggest adding a blog to your current site.

Google Juice
Image by Johannes P Osterhoff via Flickr

Blogs are a huge way to offer dynamic, rich, new and fresh content to any web presence. Even if you have a static website you can create a blog and link that into the navigation of your website. You could also link your website into the navigation of blog. The great thing about creation of a blog is that is adds Google Juice to your website.  When I say Google Juice I mean providing  fresh content to your website by way of blog.

There are a wide variety of options when you go with blog creation, but if you select to integrate the blog into your website by way of link in navigation you should consider trying to match the look of your blog as close as you can. One of the best options for this would be a self hosted WordPress blog. Once you have your blog up and running add social elements to your blog, Facebook widget, Twitter feed, Flickr feed  and social media sharing options.

Fresh content by way of blog and social media is rumored to be the new SEO, due to the changes that were recently make with Google’s implementation of Panda.

As usual, I welcome all comments, good, bad, ugly or indifferent. Feel free to leave comments here or catch up to me on Twitter, Facebook and or Google+ 

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