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Anise Smith Marketing

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The #N00b Guide To Using #SocialMedia To Promote an Event

The #N00b Guide To Using #SocialMedia To Promote an Event
The #N00b Guide To Using #SocialMedia To Promote an Event

Social Media utilized for businesses purposes is relatively new in comparison to traditional marketing strategies. Social media used to promote events and seminars have been compared to word of mouth marketing, which has been around for quite a while. Similar to word of mouth marketing, social media used correctly offers the unique opportunity to gain a tremendous amount of exposure for events and seminars.

One of the most important things about using Social Media effectively is to know your channels, followers and audience. The user demographic on all social media channels is very different, so when sending your message by way of social media it is good to keep this in mind.

Channels that you should incorporate into your marketing strategy:

SOCIAL MEDIA CHANNELS

Facebook: Is one of the most powerful social media channels available. It presents you with the opportunity to harness this power to expose your seminars and events to, not only your friends and followers, but the friends and followers of your friends as well.

Seminars and events:

  • Facebook Business Page: If you do not have a Facebook Business Page, you should create one. This presents you with the opportunity to have people “LIKE” your page AND you can now market to them. Facebook page followers usually prefer that you post two to three times per day.
    • Upon creation of your business page, make sure you add content about your business, and or what you do. If the primary focus of your business is seminars and events, make sure you list as much detail as possible about what kinds of events and seminars you conduct.
    • Creation of a Facebook Cover page is very important. This allows people that have liked your page to get an idea of what you do and what your business is all about within a few seconds, just by viewing your cover page. The Facebook cover photo dimensions are 315px x 851px. You can find a cheat sheet of all social media images sizes online. Remember to view the Facebook cover photo terms of usage.
  • Facebook Events: This is a great channel that you can use to create and promote your events.
    • Personal Page Events: If you have people that you are connected to on your personal page, you can utilize this avenue to invite them to your event. If you have never created an event you can find instructions on The Facebook Help Page.
    • Business Page Events: You also have the ability to create events on your business page. You can find instructions for that on the Facebook Fan Page Event Help Page.

 

English: Tweeting bird, derived from the initi...

Twitter: Is a very different platform than Facebook because it lends itself to a more conversational tone and followers are extremely tolerant to more sharing of content. This is especially the case if you provide information that is helpful to them in addition to your self-promotion pieces. Most of the people that are following you on Twitter are following because they are interested in what you are sharing, your events, promotions etc. So, they are very open to 140 character short bursts of information about what you have going on. Just remember to also include useful content, NOT just self-promotion content.

Seminars and events:

  • Just like Facebook, make sure you create a bio for yourself. Add your website or blog URL if you have either.
  • Create a twitter header image; the size should be 1500 x 500. If you have the ability to create multiple graphic headers you should consider using different graphics to promote each of your events. If you chose to go this route make sure you have a basic graphic to use for your header image that will be utilized after your events and perfect for general purposes.
  • Check out the Twitter Help page for more details about customizing your profile.
  • Strategy: At one time people just tweeted, but this, like any other social media activity, has evolved.
    • Scheduling Tweets: It is a good idea to start tweeting about your event/seminar a few days ahead of your event, but it is essential the day before your event. Scheduling these tweets is advisable. Find our more in the Free Social Media Tools section below.
    • Live Tweeting: Is the latest rage now and if you can arrange this and if you think it may be beneficial to your events, it is advisable. Live Tweeting encourages engagement, your followers feel connected to you. Also, most importantly, everyone that is live tweeting with you is ALSO tweeting about your event to ALL of their followers. This is a way to extend the reach of your event, with the help of your followers.

TV has started utilizing live tweeting as an avenue to increase engagement among fans and actors and it has proven to very successful. So live tweeting during events is something to consider. Twitter recently quantified the impact of live tweeting during television events.

 

Vine: Was considered rather silly when it first arrived but later people realized how powerful this platform could be for engagement and social sharing. Vine is an app that allows you to video very small snippets of video and loops them together. They are easily shared and people LOVE them. Twitter owns Vine so it is really easy to share between these two platforms. Tide is a company that has successfully utilized Vine for marketing campaigns.

 

LiveStream: Is a platform that allows you to live stream your event by way of video. This could provide a great avenue to expose your event to people while it is taking place. This platform actually allows you to engage with those that are watching your event as well. This is a very powerful channel that should be added to your arsenal of tools.

 

LinkedIn: Is one of the most power social media platforms utilized primarily for businesses purposes, and they have absolutely NO competition in this space. For business events/seminars it is essential that LinkedIn is utilized.

Seminars and events:

  • Connecting: LinkedIn is a powerful platform in which to connect and network with like-minded professionals. It started out as a platform, which was viewed as an online resume, however they have grown beyond this due to a variety strategic company acquisitions.
  • Company Page: Is an essential part of keeping your network abreast of what you are doing, your events and seminars.
  • Groups: Is an area that should be utilized to present yourself as an authority in your industry. It can also be used to promote your events and seminars.
  • Articles: Pulse is the newest option that is really being aggressively pushed by LinkedIn. This portion of the site allows you to post articles directly to LinkedIn, instead of using an outside blogging platform. This is a very powerful tool because when you have completed your article and it’s posted, everyone in your network will be notified that you just posted a new article for the LinkedIn Pulse .

 

Slideshare: Is a great platform that allows you to post PowerPoint and Keynote presentations to a social format. This allows followers to view, share and embed your presentations to their blogs, websites etc.

  • LinkedIn owns Slideshare so your Slides can also be incorporated into your LinkedIn Profile using the LinkedIn Slideshare app.

 

Seminars and events: If you utilize a PowerPoint for your event or seminar, AFTER you’ve completed your event/seminar, you could post your slides for those that were unable to attend your event.

 

Google: We all know the power of Google, so utilizing some of what Google has to offer is a definite MUST for promoting your seminars and events.

  • Google Plus: Is one of the most powerful, yet underutilized social media platforms. The biggest benefit of using Google plus is that content shared on Google plus is factored into search results and will increase your search rank. Your Google+ Page will allow your personal page, your business page and YouTube channel to work together seamlessly to help you to promote your business, seminar or event.

 

Seminars and events:

  • Get started by creating a personal Google plus page.
  • Just like Facebook and Twitter, you have an area to create a cover page. The dimensions are 1192 x 2120. This space, just like for all of these platforms is very important because it is “prime real estate”, so you can announce different real estate like burnaby condos for sale or other properties. The cover page presents you with the opportunity to showcase your talents, display your unique value proposition, and promote yourself and your events.
  • You can get started using the Google plus Get Started

 

 

  • Google Plus Events: Is a platform that allows you to create an event and invite those that follow you. To find out more about events, check out the Google Plus Events Page.

 

Seminars and events: This event option should be used at least one week before your event, if possible. You can easily post your seminar or event to this platform and share it with your followers. What’s good about inviting people to your event is that the friends of the person attending your event will also be notified about your event. This is a great way to extend the reach of your seminar or event past just the people you are connected to.

  • Google Local: IS an amazing and free way to present your business locally. This page, after created is extremely powerful because it utilizes Google Maps in search results, so your business can be found.

 

Seminars and events: Make sure your contact information is up to date so you will be found in search locally. Start by verifying your business with Google Local.

 

  • YouTube: Is the second most searched platform and one of the most utilized platforms online. People love to watch and share videos, so this platform is a “must “when promoting event/seminars and businesses.

 

Seminars and events: If you have the capabilities to create a short video about your upcoming event, you could share that on your social media channels to create a buzz about your event or seminar. Creating YouTube videos are a lot easier than they use to be, due to smart phones.

 

FREE SOCIAL MEDIA TOOLS

Social Media is free if you don’t count the amount of time that it takes to fully take advantage of its benefits. If you go by the “time is money” philosophy, social media might not be considered free at all.   The key to utilizing social media to harness the power to promote is taking advantage of ALL of the available tools used to help you work smarter not harder.

Scheduling tools will become your friend and FREE scheduling tools will become your BEST friend. There are a variety of available FREE social media tools to help you manage your time, while giving you the ability to take advantage of all that social media has to offer. You can select to utilize a few or all of them depending on what meet your needs.   I use a combination of Facebook scheduling for Pages, Buffer and Laterbro.com. I use Facebook scheduling for pages to schedule my page posts, Buffer to schedule Google plus and Twitter if I have a small amount to post and Laterbro.com if I need to schedule a large quantity of Twitter posts.

  • Facebook Scheduling for Pages: This was one of the best things ever for people that use Facebook pages to promote their events, seminars and or businesses. To find out more about scheduling posts on your Facebook Page, go the Facebook Help Page.
  • Buffer: Is one of the best social media scheduling platforms available. Buffer offers a free option and an upgraded version, which includes advanced scheduling options and analytics for your posts. The free version allows you to schedule up to 10 posts on 2 different social media platforms.   I like FREE, so I utilize all free options on all platforms.
  • Laterbro.com is a FREE platform that allows you to schedule posts for Twitter or your personal Facebook page. This is great if you have a larger quantity of tweets to schedule.

BLOGS

Blogs are a great way to promote events and seminars at your own pace and timeline. Your blog allows you the freedom to post content about upcoming events weeks ahead of time to build a buzz about the event. These blog posts can additionally be posted to social media channel to further extend the reach of the seminar or event.

A few things that should be considered as additions to your blog:

  • Add a calendar of events, this allows your readers to see current and future events and seminars. They can plan to attend your event in advance.
  • Add as section/page for EVENTS/SEMINARS to your navigation; this allows your blog readers to plan for future events. In this section you could also add a submenu.
    • Include a Past Events section in the submenu of your navigation. You can add pictures, videos and other content from past events.
    • Include a Future Events section in the submenu of your navigation, which allows your readers to see what events are coming soon.

Good Luck!

 

As usual, I welcome comments good, bad, ugly or indifferent. I can be found on Facebook, Twitter and Google plus.  So follow, circle and  reach out!

 

 

 

 

10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014

10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014
10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014

10 Steps to Using Digital Marketing Strategies To Find Your Dream Job in 2014

2013 is coming to an end, therefore it’s time to analyze, evaluate and make changes going into the New Year.  We all make resolutions about, health, wealth and happiness so why not include changing our employment situation. This is especially the case if you are one of the 71% that hate their jobs.

When I wrote the article, 71% of people hate their job; I was astounded by the response to the article.  I was more surprised that there were so many people that were unhappy with their employment situation.

Sometimes people can feel stuck in a situation due to a variety of reasons and they become very reluctant to make a move, so they just grin and bear it.  It seems that there are up to 71% of the population that are willing to grin and bear it.

Guess what people, we are moving into a new year so NOW is the perfect time to make changes in your life.  More people need to be a part of the 29% that LOVE their job instead of the 71% that hate it.

We are now living in a very digital world, so now we need to look at new ways in which we can gain the edge in competing for jobs. If you are a Digital Marketer, you may find yourself consulting, working for an organization or both.  Sometimes as digital marketers, we do not effectively market OURSELVES as a BRAND and that is very important.

If you are in a more traditional industry, chances are you are NOT marketing yourself as a BRAND either.  In this increasingly digital world, all people that are looking for new opportunities should start to see themselves as brands so that they can compete in this tough job market. Most people are using some type of social media recreationally. So, if you are involved with social media even socially, these ten tips will be perfect for your 2014 strategy for grabbing your dream job.

Whether you are a digital marketer or just someone looking for a new career path, it is imperative that you see beyond your present situation and come up with a creative way to change your career path.  The first step is visualizing yourself, not as JUST a person trying to get a job, but as a brand. It is very important that you think of yourself as a BRAND and you should market yourself accordingly.

A huge part of viewing and marketing yourself as a brand, is maintaining a very visual digital marketing footprint separate from the brands that you work with, if you are a digital marketer.  It is GREAT to work in this ever-growing digital marketing industry but as digital marketers we must maintain our own digital marketing persona totally separate from the organizations that employ us or that we consult with.  So, it is very important that we continue to develop and grow our own individual personal brand and digital footprint.

If you are NOT a digital marketer you should start to incorporate some branding content into your personal profiles. It is very important that all people see themselves as marketers, if only to market oneself to the world in seeking a new or better career path.  It is more important than ever to utilize social channels for career advancement in addition to traditional résumés and this is primarily due to the growing importance of our digital footprint.

I’ve read on numerous occasions that traditional resumes are very close to becoming irrelevant because our entire digital presence is available online for all to see.  More and more recruiters are utilizing the digital presence of employment candidates to get a better feel for potential employees before they even read resumes.  This is one of the reasons that we must make sure that we have a positive and flattering digital footprint and that we continue to develop our own personal brand.

Use Social Media To Improve Your Job Search
Use Social Media To Improve Your Job Search  produced by Gumtree

There are pluses and minuses to having your entire online persona for all to see. The biggest plus is that you are always visible; the biggest minus is that you’re always visible. LOL. This is the primary reason that we must be aware, more than ever about the types of content that we display on our digital marketing channels. So it is imperative that we have a strong personal brand and a positive digital footprint. Take a look at the ten steps below, to help develop your personal brand:

Anise Smith logo
Anise Smith logo

1.  Logo: Create a logo for your brand. My brand is Anise Smith, so the first thing I did when I started to develop my brand almost five years ago was to have my name created in logo form.  If you are creating a new logo make sure you have it created in 3 different formats.  Have your logo created in EPS format, which allows it to be duplicated for print and web, PNG for use when you need a transparent background AND jpg for general use.

2.  Uniform Branded Look: You should have a consistent branded look across all of your social media channels.  So create your Facebook cover, Twitter layout and other digital collateral with the same branded look.

Create A Uniform Branded Look On Social Media
Create A Uniform Branded Look On Social Media

3.  Facebook: CLEAN up your Facebook profile! I have seen some things in my daily virtual travels that would definitely be viewed as negative. If you want to promote a positive personal brand YOU MUST start with presenting a positive Facebook image.

I am connected to my father, teenage son and many family members on Facebook, so I only share information that I would share with them offline.  This is a great way to mentally keep your content clean and shareable. Don’t post information that you wouldn’t share with your grandparents, parents or children. If you wouldn’t yell it across the dinner table during a family meal, DON’T post it on Facebook. PERIOD!

Before you hit the POST button, think about how an employer would view your post. If there’s even a question of how your post would be viewed by employers or just followers in general, DON’T hit POST.  Better yet, picture your grandma peering over your shoulder while you’re writing your post. If grandma wouldn’t approve, don’t post.

Facebook is a huge part of branding yourself and you should use it wisely. Assume that ALL potential employers will check your Facebook profile, because they probably will. So it is best that you put your best foot forward starting here.  After you clean up your profile, showcase yourself. This may involve loosening some of your privacy settings to showcase certain areas of your profile.

  • Make a cover photo that showcases your talent. Facebook covers are 851 × 316.
  • Add your employment history, in the work and education section.
  • If you attended college, utilize the education section to add information about your school.
  • Use the project area to add the projects that you’ve worked.
  • Facebook just added a section for professional skills; add your skills in this section.
  • Don’t forget to use the contact us section to add your website, blogs and social media channels.

Facebook can be utilized almost as a resume if you add the right content and if you are a little creative.

Branding Yourself Using Facebook
Branding Yourself Using Facebook

4.  Twitter:  This is a great avenue to showcase your knowledge and to present yourself as an expert in your area, which is very important in creating a brand for yourself. Having a great Twitter profile allows you to make amazing connections while building followers organically, both of which are crucial to your personal brand.  So make sure you are utilizing this channel and showcasing your capabilities to your followers and potential followers.  If you are unfamiliar with Twitter start practicing keeping your verbiage short, because you only have 140 characters to make your point. So, you must use them wisely. To get started check out these easy steps:

  • Create a header for your Twitter layout, it should be no larger than 1252 × 626.
  • Create a Twitter background with your contact information. Twitter backgrounds are 1920 × 1200.
  • Display a presentable image of yourself.
  • Add a descriptive; yet brief bio using 140 characters.

The importance of Twitter cannot be overlooked in the process of branding yourself. Studies have shown that recruiters from the top employers in the country, are using Twitter as a way to recruit top talent. YOU want to be considered the top talent and you want to be noticed by these recruiters.  So Twitter is essential!

5.  Google+: There has always been some controversy about the importance of this platform. I’m not exactly sure why, since it is a GOOGLE platform. Most know that Google is pretty darn awesome.  So, needless to say I’ve been a fan since the Beta release! Another reason to get acclimated to Google +, Facebook has been losing a bit of steam recently so it is very important that you create a profile on Google+. Additionally content shared on Google+ shows up in search results. Enough said!

*Note* You can schedule your posts for Google+ and other social channels.  I’ve used a few but I find that, Buffer is the best scheduling platform available.

6.  Blog: I am really partial to WordPress but the most important thing is that you have a blog, which you contribute to regularly. So, select the platform that you are most comfortable with. [Wordpress, WordPress, WordPress, hmm, did I suggest WordPress?] A blog allows you to present yourself as an expert in your field utilizing your own content AND it allows you to provide this content to your social media channels.

Additionally you can create a page on your blog for your online resume. A web version of your resume allows you the convenience of sending a link quickly from pc, tablet OR mobile device directly to anyone that is interested.

Also, make sure that your blog is viewable by way of mobile device. So many people are mobile that it’s almost mandatory that your blog be viewable by mobile device.  This also offers you the unique opportunity to respond to emails from recruiters and send a resume link right from your mobile device, within seconds. WINNING!

7.  Triberr: If you have a blog YOU ABSOLUTELY MUST be a part of Triberr. If you are not familiar with Triberr, you need to become familiar quickly.  Triberr is THE BEST platform to utilize if you want to get exposure for your blog. This platform is second to none!

So, Triberr in a nutshell: It’s a platform that allows exposure of your blog through mutual sharing of content.  As a part of Triberr you would join tribes of interest. After joining the tribe(s) you would then connect the RSS feed of your blog to the Tribe. This allows your tribe mates to share your blog content to their Twitter followers.  Additionally all of your tribemates will have their blog RSS feed attached so that you can share their blog content with your Twitter followers.

The Triberr platform allows you to multiply the reach of your blog through the mutual sharing of content. This platform is Google Juice for blogs and if you have a blog you need to be a part of Triberr, period. Check out Welcome to Triberr and the Guide To Getting Started With Triberr.

8.  LinkedIn: Is probably the most important step you can take to meet contacts, extend your network and place yourself in the faces of recruiters searching for your expertise! Make sure you have a presence on Linkedin, make the proper connections, get endorsements, join groups and totally embrace this platform.

MOST companies in search of top talent will be actively involved with LinkenIn, so make sure you have a GREAT profile and keep it updated.

  • Use keywords in your headline and through out your profile.
  • Use an appropriate profile photo.
  • Complete your entire profile.
  • Add slideshows, links and blog posts to display your skills.
  • Share professional content that is relevant to careers or your industry.
  • Monitor your profile because you can see who has been checking you out. If you have a visit from a person of interest, visit their profile. They will now know that you have visited their profile and this may allow you to spark up a conversation.
  • Follow companies that you have an interest in because you may be able to connect with people of interest at that company.

Linkedin is one of your most valuable resources you can utilize, if you want to change your employment situation.

9.  YouTube: Videos are a GREAT way to showcase your talents. So create a 2 Minute video to showcase your capabilities.

  • Add keywords to any and all videos that you create because this will help Google to index your videos.
  • Add your video to your website or blog.
  • Share your video on your social media channels.
  • Add your video to your LinkedIn profile.

10.  BrandYourself.com: Allows you to monitor your digital footprint as it displays on Google.  You will get a report if any of your digital marketing channels have gone up or have fallen down in ranking.   This service is GREAT because it allows you to see how your brand is displayed on Google according to rank and it is FREE!

BrandYourself.com
BrandYourself.com

Are you currently utilizing any of these platforms to brand yourself? Are you using different channels? Let me know!  As usual, I welcome any comments, good, bad, ugly or indifferent. I can be found on Google+, Facebook and Twitter, circle me and/or follow me.

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Social Media, Education and Social Good

Social Media, Education and Social Good
Social Media, Education and Social Good

Social Media, Education and Social Good

 

I have been working within the marketing industry for quite a while and I’ve witnessed many changes, all of them very exciting. The transition from marketing by way of traditional means, have evolved into a new digital phenomenon that rivals, if not surpasses the Internet boom.

 

Social Media has allowed us to reach out to many beyond our borders, and this is huge for business but also great for those with an interest in doing good.  Social Media has demonstrated that it can be a vehicle to drive social good more than any channel that I’ve seen in the past. This is exciting because it brings together those that want to be a part of social good projects with those that are in need of help.  This is win -win for all involved, the creator of the project and the recipient of the project.

 

As much as I love social media I feel 100 times more passionate about education. So, a short while ago I realized that there was no reason that these two worlds should NOT collide. What better way to make that happen, than by creating a new project that allows me to merge the two things that I love most?

 

I founded Urban Freshman a short while ago, it is a new organization geared toward providing valuable resources for parents and teens to help prepare them for higher education. I felt compelled to create this resource for a variety of reasons. As a mom to a new high school student I feel as if the American public school system is lacking, education has not moved into the age of technological advancement to the degree that is needed to compete and budget cuts to some inner cities will adversely affect our young people for many years. ALL of these reasons and more, factor into why this resource is needed and why I created Urban Freshman.

 

The digital world is growing, people are more plugged in than ever and this includes kids and parents. In spite of this our current public school systems are not fully preparing our kids for the future.  [Take a quick peak at the slide show below]

 

I know that I cannot change education on a global level but I can provide the information needed for kids and parents to make informed decisions about higher education by way of Urban Freshman.

 

Although I called this a social good project and I guess technically it is, but for me I feel like I MUST do this! I feel a need to do something beyond complaining on social media about education and how it needs to improve.  Additionally I feel as if every work experience that I’ve had, has led me to do something beyond the 9-5 and to contribute to something that has the capacity to help so many.

 

In closing, we should all try to use the wonderful and global world of social media to make a difference in some way, because now due to social media, we have an opportunity to make a difference on a unparalleled level.  Also, if you know a parent or teen that would benefit from Urban Freshman, please share.

 

As usual, I welcome all comments, good, bad, ugly or indifferent. I can be found on Facebook, Twitter or Google+ , Follow me!

 

 

 

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Get READY: Facebook Timeline For Brands As Early As This Month

Timeline

 

It’s no secret, I really do LOVE Facebook Timeline!  One of the reasons that I really do like it is that I have an opportunity to utilize the page more effectively as a networking resource. It is something that I have been doing anyway, it wasn’t planned it just evolved into a great place to network and meet amazing people.

 

Although I am using my personal profile as a combination personal/networking space with the new Timeline layout it is really a perfect space for exclusively personal uses as well.

 

When Timeline for personal pages rolled out I knew that it was inevitable that Timeline for pages would probably be right behind it. However since the totally roll out for personal pages has yet to fully take place there has been a substantial delay in moving toward the roll out for Pages.  Since I am a fan of Timeline I am very eager to see how Timeline would display for brands.

 

Timeline for personal pages has an amazing 850 x 314 area of prime digital space in which to use a cover photo.  For me this will present an amazing opportunity when used for brand pages to advertise or promote a brand. I did a bit of a mock up of how my Brand Page could look based on some of the photo’s I’ve seen. I really love the branding potential of how Timeline could display my company page.  Take a look a my mock up below.

 

AniseSmithMarketing Timeline Brand Mockup

We must all learn to embrace new things and changes especially in regard to technology because we are really in an era of tremendous change. Technology is growing at such an amazing rate of speed. So I say lets all embrace the changes and rock personal Timeline and Timeline for Brands when they are rolled out.

 

We need this to understand how you use our service - you can take it out if you like. Cheers, your Blogspire team.
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3 Things That YOUR #SocialMedia Marketer WILL NOT do.

3Things

There’s a lot of misconceptions about Internet Marketers and Social Media Experts and that is primarily due to people not really having a firm understanding of the industry. This industry is still growing and those that have been in technology related fields although they may be experts, they are still learning.   Social Media in particular as we are experiencing it now is still pretty new, hence we all are getting acclimated to viral videos, word of mouth marketing, content sharing and more.

The newness of this industry, has really caused a bit of a panic and unrealistic expectation with organizations in regard to Social Media Marketers and Internet Marketers.  Since it is relatively new and still evolving every day we are all still learning, growing and evolving with the industry.

Social Media Marketing, New Media Marketers and Internet Marketers specialize in marketing YOUR company by way of online strategies.

They Will NOT

  • Know everything about your particular industry:  No Social Media Marketer will be 100% versed on every industry, just as traditional marketers are not. They are marketers not magicians so they will perform research about your company, clients, demographics, competitors etc.  <sidenote> I do think the Social Media Gurus, may be versed on every industry, because they are Gurus and have 10 plus years of social media experience. 😛 </sidenote>  Seriously though, would you rather a person be a master of your industry or a master of their industry and have the talent to MARKET your industry using the most cutting edge online techniques?  I’m pretty sure most people have current employees that have mastered their organization, that doesn’t help with the need to hire someone to USE the information that they’ve mastered about social media to help THE ORGANIZATION. I know the answer, so this is rhetorical.
  • Be your own personal Miracle worker: Social Media is not a magic bullet, so if there are organizational issues, social media or any kind of marketing for that matter, will probably not rescue it.
  • Use Old School Marketing Techniques: Many companies are interested in being a part of the social media revolution, yet have not given up their old ways of doing business or altered their technique since 1965. Most Internet Marketers or Social Media experts will not spam your marketing message across social media channels. This would do damage to their reputation as a legitimate Internet Marketer.

There is so much misinformation about social media which is causing a bit of mass hysteria, especially in the more old school traditional workplaces. We all have to take a deep breath, think clearly and honestly stop TRIPPING.

When searching for a person to handle your companies Internet Marketing and or Social Media needs you should search for some essential qualifications.

They Should:

  • Have a firm grasp of Social Media Optimization:   Working with Facebook and Twitter is NOT enough because although these two channels are huge, they are not the ONLY social media channels needed to optimize your social media strategy. Optimizing your social media channels should be based on your individual company needs and the marketer hired should know how to analyze those needs and proceed accordingly
  • Have the ability to create a social media strategy: This strategy should be geared toward your individual company needs. All strategies don’t work for every company. Most companies have individual needs and the marketer hired should have the ability to create a custom strategy based on these needs.
  • A strong online brand for themselves:  That is  indication of the kind of strategy that they can create for you. You should ALWAYS Google the people that you are interested in hiring. If they DO NOT have a strong presence for their brand they may not have the ability to create a strong brand for your organization either.
  • Preferably have some formal education: Formal education or extensive training in Internet Marketing Strategies, is a definite plus because it helps with social media strategy creation. Formal education in the way of some kind of Internet Marketing classes, training or comprehensive on the job training will allow the marketer to be more strategic in planning your social media strategy.
  • Writing Skills: A huge part of an effective social media strategy is the ability to blog.  I can not express how important blogging is to any successful social media strategy. It allows brand building, engagement opportunities and serious Google Juice.

Some things that are a definite plus

  • Video Creation: YouTube is huge and the #2 utilized search platform. If you marketer can create video, thats For The Win.
  • Slide Show Creation: Slide shows are awesome, brand building and great for increasing brand exposure.
  • SEO: Should be an essential part of every social media strategy and could be very powerful if used in conjunction with an effective social media optimization strategy.
  • Analytics: If you create an online presence you should have the ability to monitor its effectiveness. Analytics is an essential part of any social media and or online strategy, although some do not recognize or utilize it.
  • Adsense: If you have a blog you want to monetize it.
  • Affiliate Marketing:  Monetize again.
  • Photo Editing: Photo editing even just basics are a great addition, it allows creation of original and eye catching graphics for blogs and social media posts.
  • WordPress: Is THE blogging platform of choice and gives blogs more Google juice than any other blog platform than I’ve worked with and I’ve worked with them all.

I’m sure these things will change especially since things are continuing to evolve and we are all continuing to grow and learn in this industry. However, this is a great start..

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#Twitter: Doing it in 140 Characters

Twitter

I’ve talked to so many people that are transitioning from traditional marketing strategies to new media marketing technologies that have not started to use Twitter yet.  When I ask why, I got the same response that I had for  people before I started using Twitter more effectively, “What the heck can I say within 140 characters that would be relevant.” That was of course before, I became a HUGE  fan of Twitter.

We have to look beyond the ability of the 140 character limit and really see the huge potential of Twitter. This is especially true for businesses that are just starting to really move into the social space.  The first appeal of Twitter is building your brand identity, which is HUGE for smaller businesses that have minimal online presence.  Creation of a free Twitter account allows you to immediately start your journey in building your brand recognition in your business area of focus.

The second appeal of Twitter is that is can be used as a vehicle to expose more people to your brand, message, products and promotions if you have a sales focused business.  Twitter is not so much about pushing the ” buy this..I’m selling this…blah…blah..blah” ,  that is more of a traditional sales pitch. Twitter is more about sharing your knowledge on a subject, interacting with people and providing content that is useful to followers.  So Twitter is really NOT about your message push but more about building a relationship with your friend and followers.

Building quality followers, this, I would say is an essential focus of having an effective Twitter presence.  Once you decide to dive into the Twitter space it is essential that you build a following of quality people.  I’ve found that building this organically has worked for me, which means the “I can get you 250,000 Twitter followers in 3 minutes” is super lame, especially when most people that are pushing that don’t even have 250,000 followers themselves.  That is, however another blog post for a different time. 🙂 Back on topic,  I simply follow people that I have an interest in, that are involved with my industry and/or that may be interested in the content that I provide.

Finally, one of the most important thing about building an engaging following is providing content that is of value to the people that follow you. Again, this is SO not about you and pushing your sales pitch. This is about providing content that is of value, that answers questions and / or that provides insight on a subject.  Initially you may not be sure what content is of value to your followers but as you get to know your followers, you will gain insight about what kind of content is appreciated and what kind is not.  If you get responses, thank yous’ and retweets the content is good, but if you get WTH, unfollows and tweets with ???, not so much. LOL . Its all trial and error.  So, stop reading and start Tweeting.

As usual, I welcome comments, good, bad, ugly or indifferent. So feel free to leave me a comment here, catch me on Twitter, Google+ or Facebook.

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