Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics


Business Start up

#Technology and #Entrepreneurship: The Answer To The Recession?? [Infographic]



We are in a recession, no doubt about that and it is tough. However recession and a tough economy can bring out the entrepreneur spirit in many people.  In tough times people are almost forced to step it up.   Some of the greatest companies in the world were created during tough economic times.  There are many, one of those companies is Apple, can you believe that?



Amazing stuff!  It seems that due to our own economic downturn we could very well be in the middle of our own entrepreneurship boom and I think a lot of that is fueled by the super quick growth of technology.  Take a look at the infographic below to give you an idea of where innovation is happening:


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Start your own business: The ultimate business start up edition



I am a strong advocated of having multiple sources of income, I have said that many, many times. This is very important in this economy as the climate is not conducive to the average every day citizens financial improvement. This is a nice way to say if you’re not rich life may very well suck for you in this economy.
So my solution is business development! Create your own, start small or start big it doesn’t matter it only matters that you start. That is if you are interested in developing an additional or primary source of income if you are searching for employment.

Getting started can be the largest hurdle to jump. So take a look at some of the resources below that may help get you started.


Thinking about starting a business? NOW is the time!


I often discuss going into business because I a huge advocate of having multiple streams of income. isn’t everything but It sure does help you pay the bills.  This is one of the reasons that I never put all of my eggs in one basket as my grandmother use to say.

Some of he hottest businesses were started in tough economic times, from basements, in dorm rooms and with a very tight budget. I posted a huge video collection of Videos that Entrepreneur’s need to watch recently and it was a big hit. So watch that again and read more about some of the Best Industries to venture into now.

As usual, if you have any comments, good, bad, ugly or indifferent feel free to leave them here, chime in on Twitter or post directly to my Facebook Wall.

Before you think about what business to start, you need to think about this..


I try to write about business start ups because I value the importance of having multiple sources of income. It has saved my can, many, many times so I try to stress the importance of starting a business no matter the size, no matter the type. The goal is to have an additional source of income, especially in this economy.
When planning to start a business we tend to think about the financial aspects, what kind of business to start, and fantasize about divorcing our boss. Oops sorry I may have been projecting. LOL Well anyway, one of the things that we must consider before we even think about any of this is creating a brand.  Some of you are like oh OK, cool others are like WT-Heck Anise, what are you talking about.


Effective brand building starts with your color scheme and ends with making an impact with your colors and logo. Think about some of the largest brands in the world, their colors and logo. The Brands that stick out in my mind are Pepsi, Home Depot, Snickers and Dunkin Donuts. The colors and look of these brands stick in my mind because of effective branding. Lets think about the Snicker brand for a minute. A while ago Snickers did an entire marketing campaign which swapped out the actual word Snickers and added another. Yet we KNEW that the campaign was still an ad for Snickers. THIS is what I mean by branding. You need your brand to be memorable, just like some of the bigger brands.




Branding starts with Color so give some careful thought to what color you would like your brand to be. Check the resources below for more information on color selection.  Also consider the book, The 22 Immutable Laws of Branding .


Choosing Color & The Big Brands
Color  and Recognition 
Meaning of color 
Color your Brand 
Psychology of Color


As usual, I welcome your comments and opinions so feel free to comment here, catch me on Twitter or post directly to my Facebook Page.

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