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Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

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Digital Marketers: Your Digital Footprint Is NOW Your Resume

Digital Footprint

 

I admit it!  I am a bit of a Social Media Guru basher, only because the self proclaimed gurus place themselves in a position to be ridiculed by giving themselves a silly little title like Guru.  As if the title Marketer, consultant or similar title is just NOT good enough. The title Social Media Guru minimizes the importance of the Digital Marketers role in this new digital driven world.  Social Media Gurus…Silly Rabbits.

 

The title of guru not only, will not improve your credibility but it also will not give you the skills needed to succeed in this increasingly digital driven world if you are in fact one of those gurus that have not stepped their game up beyond just playing on Facebook.  I’ve said before,  2013 will make or break the people in the digital marketing space and expose those that are just playing from those that are really on their game. There are increasing numbers of organizations that are looking to take their marketing strategy to the next level. These organizations are  looking for people that are ON their game not those that are playing games, social media guru games.

 

One of the biggest things that 2012 displayed was that more skills were needed in this space beyond just playing on Facebook. The Digital Marketing space is maturing and with its maturity so is the growing expectations of more, from companies that are looking for skill sets beyond just social media. Companies need cutting edge strategies created by cutting edge marketers that are on their game because now is the time for some companies to utilize these newer marketing strategies to pull ahead of their competition. So for businesses, it’s All About The Benjamin’s and NOT about the gurus.

 

Additionally, as organizations realize the importance of adding digital marketing to their strategy, some are realizing the need to have more control over the content that is being released to represent their brands. This is starting a trend of organizations hiring internal digital marketing staff to handle their marketing strategies as opposed to outsourcing. Stuff just got real!

 

So, when companies select to hire staff to work onsite it creates a more opportunities ( and more competition) for the Digital Marketers that are on their game. In an increasingly competitive space that is separating Digital Marketer from Social Media Guru, it’s time to be on your game. That is if you’d like to out-compete the social media gurus of the world.  One of the things that i’ve noticed that separates the legitimate Digital Marketers and the Gurus are the impressive digital footprint of the digital marketer, and lack there of for the guru.  THIS will be the  game changer in this industry in 2013.

 

A marketers digital footprint or online presences will be what allows them to stand head and shoulders above their guru counter parts, when competing within the digital marketing space.  It is NOT an option it is a requirement if you want to excel as a Digital Marketer, it really is your resume because it displays to the world YOUR presence.   If a person does NOT have a noticable if not exceptional digital footprint wouldn’t that be an indication of the effectiveness or lack there of, in regard to their digital marketing strategy?  If I were in search of a Digital Marketer to create a campaign strategy for my organization, the first thing I would do is to check out their digital footprint by Googling them.   It they have an impressive presence on Google this would be an indication that they could theoretically create an effective presence on Google for my organization. If they didn’t, um well I’d think, YUP Guru and keep it moving.

 

I’m not saying that there’s no hope for our friendly neighborhood social media guru, I’m just saying that NOW is the time for the gurus to step their game up.  Get your skills in order, learn some new things, learn a bit of web design, maybe even graphic design and more to compliment what you know. Step your game up! We are at an amazing time in history, a time of change from traditional to digital and its a great time to be in this industry.

 

So, if you are pursuing a career as a digital marketer or if you want to move your game beyond the social media guru status the thing that you should do AFTER you step your skill level up is the following:

 

  • Work on creating a brand for yourself, because after all you are marketing YOU. If you want to be taken serious as a digital marketer make sure your brand is tight! Be consistent with the look of all of your online presences and websites. 
  • Creation of a great Social Media Strategy to market YOURSELF.  When marketing oneself you MUST think of yourself as the BRAND,  you really want to step beyond your competition and surpass them. So creation of a successful social media strategy for yourself is ESSENTIAL. If your social media strategy is weak that’s what will be displayed for all to see.  Be the Digital Marketer that YOU would want to hire.
  • Not all Social Media Channels are right for your brand so take a look at the channels that are out there and utilize those that best fits your needs.
  • Create a blog if you don’t have one because a blog is a GREAT way to get the word out about what you have to offer and to display that you are on your game.
  • If you have a blog, focus on creating great content.  Go for creating a content rich presence for yourself, after all you are branding YOU. Content is King does apply and probably always will so you should always think about providing great content. 
  • Great content by way of original material, curation and content sharing are terrific ways to provide great content.
  • Build followers! If you have great content people will follow you. It is just that simple, there is no magic bullet.  If you provide content that can be of use to people that follow you in the very busy world, people will depend on you to provide informational that is beneficial to their lives. Again, they will follow you.

 

We are at such a pivotal period in the growth of online technologies now and it we are in a time when companies and organization recognize how essential an online presence is and the importance of having digital marketers as a part of their marketing team.  It is time for the Digital Marketers to stand above the rest and that starts with having an impressive digital footprint because YOUR Digital Footprint IS YOUR Resume in the Digital Marketing space.

 

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Social Media Gurus -vs- Digital Marketers: Gurus Your Days Are Numbered!

Gurus vs Digital Marketers
It has been a few years now of companies venturing into the social media marketing space by way of different online channels. The past few years have been a huge transition by individuals and companies from utilizing traditional marketing almost exclusively, to venturing into the online marketing space.  This transition has been filled with growing pains i’m sure and although the transition has not been seamless, it is progressing.

At one time It seemed as if companies just didn’t get it, that they really didn’t understand the importance of the online presence. The transition from what was once was exlusively traditional marketing to mostly digital and now a bit of a fusion between the two is lending itself to a willingness by organizations, to embrace this new era of marketing.

Two years ago there was a huge avenue for people to present themselves as SOCIAL MEDIA GURUS to the unsuspecting organization that felt a bit of urgency to run head first into the online marketing space. Now that some have done that and are experiencing it, they are now realizing that working with a Social Media Guru is just not enough. This is primarily because it’s NOT just about social media, it is about Digital Marketing which is a much more diverse combination of Internet strategies.  Exclusively utilizing JUST social media is like using only print catalogs in traditional marketing, it is just NOT enough.  This is the same philosophy that has to be embraced when thinking of Digital Marketing, utilizing JUST social media is just not enough.

At one time it was ok to utilize some traditional marketing and have a website.  Now a fusion of those strategies mixed with social media is making way for the Digital Marketer, which utilizes a combination of these strategies and more to create a total online /offline fusion that will move brands beyond the single dimension of just traditional marketing or just social media.

In 2013 the Digital Marketer will be more in demand that ever, because progressive companies have realized the importance of having marketers that skill sets embrace all digital strategies not just certain aspects of an online presence. Some tradition web design purist haven’t embraced social media integration  and are stuck in what they have learned in a traditional sense. Additionally some social media gurus have not moved past just posting information to social media channels.  However, there are some web designers and social media marketers that HAVE embraced both and those are the Digital Marketer that will be in demand in 2013 and beyond.

Ultimately the goal as a Digital Marketer is to bring value to your clients, customers and employers. This will not be done by any of the following:

  • Tagging 100+ people on Facebook everyday to boost your Klout score. Your employer, client and or potential client/employer probably could give a rats you know what about your score. Most employers or clients don’t even know what Klout is or what is involved with the scoring process.  Do you even know?
  • Connecting to random influencers and NOT becoming an influencer yourself. Your influencer is an influencer for a reason. You will make out better trying to analyze what they are doing right and emulate them.
  • Posting 1000 pictures every day of random things. Although these photos may be beautiful, if this is ALL you do, how can that contribute to the value of your potential employer, client or customer? Or put you in a position to gain customers, clients or find employment in  the Digital Marketing Space?

The goal in this increasingly savvy digital marketing space, should be to provide services of value to potential and current employers and clients to increase their brand exposure, place them in a position to interact with THEIR current clients/potential clients and increase their chances of increasing revenue. This will involve YOU doing NONE of  the above bulleted points but WILL involve you creating custom strategies for potential employers and clients in which to accomplish these goals. The lack of ability to do this WILL separate the Gurus from the Digital Marketers, that are really on their game.

As we move forward in the Digital Marketing space we have to be willing to continue to grow and embrace new technologies that provide added value to clients, potential clients and employers. It has been an amazing few years in this space that is continuing to grow at an amazing rate of speed. 2013 will be the the year of many exciting changes to the people that are on their Digital Marketing game and challenges to those that are not on their game. Either way, get ready because I have a feeling its going to be a helluva ride!

If you have comments, good, bad, ugly or indifferent I can be contacted by subscribing to my Facebook public updates or finding me on Twitter!  I shall see you soon, I’m sure!

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Social Scoring & Your Next Job with Infographic

social media scoring

 

I’ve blogged a bit about social media scoring and it’s importance to digital marketers on a personal level. There is no secret about how I feel about scoring of ones social media presence. Although the various platforms that rate a persons  social media are entitled to do as they please in this space, I just can’t get too wrapped up into scores and allow those scores to reflect who I interact with and how much.

 

I have quite a few years experience in the traditional marketing field, digital marketing AND a Masters Degree in Internet Marketing so I am very secure in my knowledge in this space.  Experience and tangible results should trump a platforms algorithm based assessment especially when it comes to companies using these platforms to secure employees. An employer should simply Google their candidate, when looking for someone to handle their marketing strategy.  If the potential candidate has a decent digital footprint it WILL be displayed for all to view in Google’s search results

 

Scoring platforms may not be an accurate method of measuring a digital footprint because there are so many variables that could throw the score off. Suppose the person was working on a project that had them focus on a social media platform that is not in the scoring algorithm, suppose the person was working on a web project, suppose the person was creating a video?  All of these variables would create an avenue in which the person or potential employee was not actively engaged in a social media platform, and this could be reflected in their social media score.   This is just one of the reasons that social media scoring can be deceptive or tricky when utilized for hiring purposes.

 

However take a look at the infographic below and see how social scoring may be used to determine WHO gets hired.

 

Please Include Attribution to OnlineClasses.org With This Graphic Social Score Infographic

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