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Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

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5 Career Solutions For The 71% of People That Hate Their Jobs

5 Career Solutions For The 71% of People That Hate Their Jobs!
5 Career Solutions For The 71% of People That Hate Their Jobs!

5 Career Solutions For The 71% of People That Hate Their Jobs!

 

I wrote a post titled, 71% of People Hate Their Jobs and I started a bit of a dialogue about how people really feel about their workplace.  It was really astounding, that so many people were unhappy in their jobs.  If I had been asked to guess at that statistic, I would have though maybe about 45% – 55% at the most, were unhappy with their current employment situation.  I would have never guessed the number to be so high, at 71%.

 

This means that in our daily travels most people will encounter one or more of these 71% and their unhappiness with their employment situation could affect our lives. The chances of encountering one of these unhappy people, if we must deal with customer service oriented industries is probably relatively high. This explains a lot!  I am thinking about experiences that I’ve had with customer service professionals, workers at supermarkets, fast food restaurants and it explains a lot.  So, I felt a need to provide some tips that may help those in the 71% feel better about their bad employment situation.

 

The easiest and lamest advice I can offer is to quit your job if you hate it. However,  we all know that in the real world, that is just not an option.  Since this is not an option, an alternate means of coping is the only choice until a better more permanent solution is available.

 

One of the hardest things about being in an unbearable position is the helplessness that the situation creates.  This is the case with a lot of situations not just a job.  The helplessness of living with a job that you hate, is that it is tied to the money that you make, the ability to provide for your family AND the ability to LIVE. We all know that without income supplied by said hated job, life could be so much worse.  So, we can just take the “Take this job and shove it…” option off the table for now and lean more toward solutions that will be beneficial in the short term and long term.

 

A few solutions:

 

Think about WHY you hate your current job, this is the key to making changes. Sometimes, people find themselves in careers that were selected when they were 17 or 18 when they originally chose their college path. WE are so different than we were at 17 or 18 , and with growing up we may find that the choice we made at this age may not be a fit when we are 30 or 40.  So self-evaluation is a great start!

 

Get involved with a cause that you find near and dear to your heart. It can really add a very fulfilling aspect to your life that may be lacking. It will also allow you to distract yourself from your current situation until your situation changes and most importantly, you will feel connected to something that matters to you.

 

Update your job skills, this is always a GREAT thing to do whether you love your job or not. It allows you to stay abreast of what’s going on in your industry and will help with future opportunities. Also,  it looks great on your resume!

 

Return to School is also a great way to expand your knowledge and formally brush up on your skills. Take some time to reevaluate your career choice if you find that your unhappiness is a result of a poor career choice or consider learning more about your present field if you are in the industry of your choice. Either way, learning more can only improve your chances of changing your employment situation.

 

Start a business because it is a perfect time to start and grow a business WHILE you have permanent income. This could prepare you for unexpected and unplanned changes in your employment situation.  It could also prepare you to move away from the 71% that hate their jobs to the 21% that love what they do.

 

In closing:

 

Find what you love and do it! If you are not doing what you love now, continue to pursue your dreams until you are doing what you love!  As usual, I welcome your opinion, good, bad, ugly or indifferent. You can follow me on Facebook, Twitter and or Google+.

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Social Media Gurus -vs- Digital Marketers: Gurus Your Days Are Numbered!

Gurus vs Digital Marketers
It has been a few years now of companies venturing into the social media marketing space by way of different online channels. The past few years have been a huge transition by individuals and companies from utilizing traditional marketing almost exclusively, to venturing into the online marketing space.  This transition has been filled with growing pains i’m sure and although the transition has not been seamless, it is progressing.

At one time It seemed as if companies just didn’t get it, that they really didn’t understand the importance of the online presence. The transition from what was once was exlusively traditional marketing to mostly digital and now a bit of a fusion between the two is lending itself to a willingness by organizations, to embrace this new era of marketing.

Two years ago there was a huge avenue for people to present themselves as SOCIAL MEDIA GURUS to the unsuspecting organization that felt a bit of urgency to run head first into the online marketing space. Now that some have done that and are experiencing it, they are now realizing that working with a Social Media Guru is just not enough. This is primarily because it’s NOT just about social media, it is about Digital Marketing which is a much more diverse combination of Internet strategies.  Exclusively utilizing JUST social media is like using only print catalogs in traditional marketing, it is just NOT enough.  This is the same philosophy that has to be embraced when thinking of Digital Marketing, utilizing JUST social media is just not enough.

At one time it was ok to utilize some traditional marketing and have a website.  Now a fusion of those strategies mixed with social media is making way for the Digital Marketer, which utilizes a combination of these strategies and more to create a total online /offline fusion that will move brands beyond the single dimension of just traditional marketing or just social media.

In 2013 the Digital Marketer will be more in demand that ever, because progressive companies have realized the importance of having marketers that skill sets embrace all digital strategies not just certain aspects of an online presence. Some tradition web design purist haven’t embraced social media integration  and are stuck in what they have learned in a traditional sense. Additionally some social media gurus have not moved past just posting information to social media channels.  However, there are some web designers and social media marketers that HAVE embraced both and those are the Digital Marketer that will be in demand in 2013 and beyond.

Ultimately the goal as a Digital Marketer is to bring value to your clients, customers and employers. This will not be done by any of the following:

  • Tagging 100+ people on Facebook everyday to boost your Klout score. Your employer, client and or potential client/employer probably could give a rats you know what about your score. Most employers or clients don’t even know what Klout is or what is involved with the scoring process.  Do you even know?
  • Connecting to random influencers and NOT becoming an influencer yourself. Your influencer is an influencer for a reason. You will make out better trying to analyze what they are doing right and emulate them.
  • Posting 1000 pictures every day of random things. Although these photos may be beautiful, if this is ALL you do, how can that contribute to the value of your potential employer, client or customer? Or put you in a position to gain customers, clients or find employment in  the Digital Marketing Space?

The goal in this increasingly savvy digital marketing space, should be to provide services of value to potential and current employers and clients to increase their brand exposure, place them in a position to interact with THEIR current clients/potential clients and increase their chances of increasing revenue. This will involve YOU doing NONE of  the above bulleted points but WILL involve you creating custom strategies for potential employers and clients in which to accomplish these goals. The lack of ability to do this WILL separate the Gurus from the Digital Marketers, that are really on their game.

As we move forward in the Digital Marketing space we have to be willing to continue to grow and embrace new technologies that provide added value to clients, potential clients and employers. It has been an amazing few years in this space that is continuing to grow at an amazing rate of speed. 2013 will be the the year of many exciting changes to the people that are on their Digital Marketing game and challenges to those that are not on their game. Either way, get ready because I have a feeling its going to be a helluva ride!

If you have comments, good, bad, ugly or indifferent I can be contacted by subscribing to my Facebook public updates or finding me on Twitter!  I shall see you soon, I’m sure!

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No Facebook Profile? Are You a Psychopath? Get a Page, Set Up Your Privacy Settings in 3 Steps w [Video]

Privacy and oversharing
Just a short while ago it was considered taboo for people to be frolicking about socializing, chatting, engaging, liking and poking the many people on their  Facebook pages. Employers were caught off guard and people were unprepared and not equipped to handle the growing Facebook/Social Media phenomenon.

Employers are rebounding, implementing social media usage and policies into their organizational structure and realizing that social media can be a huge part of their digital marketing strategy. Employers are not shying away from social media as they were in the initial phases of the social media revolution.

Employers are now realizing the benefits of having the ability to check out their future employers by way of social  media channels before they invest any time in them as a potential candidates.  They are starting to realize that Facebook with over 900 million users is the norm for communication for so many. It is also now recognize that socializing by way of social media is such the norm that not to do so could even be considered abnormal.  Some are going so far as saying that the people that have an absence of Facebook profile could be psychopaths. I think that is a rather strong statement because I know a few perfectly normal people that chose not to be a part of the Facebook revoloution due to their need to have a private life and not share every detail of their lives. That is totally understandable.  Maybe we should all question why we WANT to share so much. LOL However that is another post all together, which may come under the Social Media people are narcissistic  category.

The philosophy that there is something abnormal about people that are NOT involved with social media is being applied not only in the workplace and employers but to personal relationships as well.  Some even suggest that if a person choses not have a Facebook page we should be wary about dating that person because they are suspicious and could have something to hide. Again, I am not so sure about that and I find that sometimes it’s just not that black and white.

Employers are now taking a new found respect for social media and using it not only to find applicants in a recruiting sence but also using it as a way to red flag people that could potentially NOT be such a great fit for an organization. This is an amazing use of social media and could prove to be very beneficial to many organizations. We have come a long way baby, is all I have to say!

So, since this is now the NORM it is beyond time to make sure you are on point with your online presence.  Yes, time to clean up that Facebook page.  The key to starting with this project is to really allocate some time to getting this done properly. I was a strong advocate of setting and fully utilizing privacy settings as soon as I started my social media Facebook journey. I actually wrote and ebook about it but due to so many of the revision to Facebook the ebook is a bit obsolete although the basic principles remain the same.

The first step is to set up Facebook Lists, this will allow you to share all of your status updates with who you want to, and exclude others. For instance if you are friends with people at work, they may not want to see a picture of your crazy Uncle Buck playing Beer Pong in his boxers, however your family may love it. So if you create a list for Family members that think Uncle Buck is a laugh riot you would be able to share that JUST with them and not everyone on your friends list.

Second step is to share some information that is funny or positive to the public. This allows this content to be viewed by your public or people that have subscribed to your public updates. This is great information that you could use  to give people a view of who you are. So remember to share great content, things that make people laugh or that touches their heart. You can do this by creating a status and posting it only to the Public list using the drop down menu at the status area where you will be posting.

Third Step is to remember to share the information with the appropriate audience when you post a status update.  It is very easy to forget when you are posting to your status to allocate the right list. The good thing is that if you forget to post to a particular list or if you are unsure you can always go back to that post and change it.

Take a look at the short video below that will give you a visual of how to get this done quickly!


Ok, stop reading and viewing the video and get to work.

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Will Your Organization Be Embracing The Telecommuting Trend?

Telecommute

I just heard that due to political issues in the Middle East there may be an issue with allowing oil to the US, this could potentially push gas prices up to as much as $5.00 per gallon by the summertime.  I anticipate that this may cause an undo burden upon everyone. The workforce and employees may very well be effected by this more than most, especially those  with a longer commute.

This could be an opportunity for employers to consider telecommuting as an option for positions and employes that would benefit.  The amazing thing about this option is that due to technology it is really possible to make telecommuting a very real and beneficial thing to all involved. The could be a win-win situation for all involved.

Sun Microsystems saved more than $67 million in real estate expenses in 2006 when they shifted 18,000 workers into a telecommuting operation, and Sun saves more than $70 million every fiscal year on real estate costs and operating expenses due to their use of telecommuting workers.

That is some amazing statistics on the benefits of Telecommuting!  Take a look at the cost of commuting below:

 

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