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Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

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Have You Added #Zemanta To Your Must Have Blogging Tools?

Zemanta

 

I started using Zemanta a little while ago as a way to really put a little zing into my blog creation and I really love it!  Zemanta is blog plug in that can be utilized for a variety of blogs. I use it primarily with my WordPress.com, WordPress.org and Tumbrl blogs and I really can’t imagine how I got along before I started using Zemanta.   A brief overview,  the Zemanta plugin allows you to utilize a variety of media to make blog creation easier by creating an avenue to pull in resources from online sources to make your blog rich with links and images.

 

You first set up an account, add preferences and sources of content.  This allows you to add the blogs that you will be utilizing, sources that you’d like your linked content to come from,  Flick account for images and even your Amazon Affiliate information.  After your information has been added to your preferences the real magic begins.

 

When you decide to create a blog post after creating your Zemanta account all of the information that you added to your preferences will then be listed in a Content Recommendations box.  You can then use images from a media gallery and or your Flickr images to created a more visually appealing blog post without searching images from around the net. The images pulled are based on your preferences! How awesome is that??  Additionally there is a My Sources section that allows you to pull similar posts from the blogs you have in your preferences or relevant online content to add to a Related Articles section which will post at the end of your blog!

 

 

If you blog, you should definitely add Zemanta to your list of Must Have tools! Take a look at the video below and it will give you a quick demo.

 


 

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Add Some #Google Juice To Your Static Website

Google Juice
Traditional static websites are very 90’s, this is primarily due to so much growth in technology. There are mobile sites, Social Media and Blogs, all of which are huge competition for traditional static websites. I say static because a traditional website is not usually updated on a regular basis, which means the content is static.

A lot of people have huge, fancy web presences with all sorts of bells and whistles, so I would never suggest scrapping a site that more than likely cost quite a few bucks to create.  That is unless you had plans to revamp anyway.   If you are revamping or creating a new site I would say go right for the WordPress Blog.  If not I would suggest adding a blog to your current site.

Google Juice
Image by Johannes P Osterhoff via Flickr

Blogs are a huge way to offer dynamic, rich, new and fresh content to any web presence. Even if you have a static website you can create a blog and link that into the navigation of your website. You could also link your website into the navigation of blog. The great thing about creation of a blog is that is adds Google Juice to your website.  When I say Google Juice I mean providing  fresh content to your website by way of blog.

There are a wide variety of options when you go with blog creation, but if you select to integrate the blog into your website by way of link in navigation you should consider trying to match the look of your blog as close as you can. One of the best options for this would be a self hosted WordPress blog. Once you have your blog up and running add social elements to your blog, Facebook widget, Twitter feed, Flickr feed  and social media sharing options.

Fresh content by way of blog and social media is rumored to be the new SEO, due to the changes that were recently make with Google’s implementation of Panda.

As usual, I welcome all comments, good, bad, ugly or indifferent. Feel free to leave comments here or catch up to me on Twitter, Facebook and or Google+ 

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YOUR Marketing Department is Obsolete and You are a Fossil

ObsoleteMarkting

Marketing as it once was is totally obsolete, which means the way in which you are pushing your message is NOT effective at worse and not as effective as it once was at the very best. Either way it is really time to reevaluate how you are marketing your business. YES I went there!

I know that there are some things that can’t be altered and or changed but there has to be a system wide organizational adaption to New Media Marketing Technologies or your company will indeed go the route of the Steel Mills in Allentown. I am Singing, Living Here in Allentown by Billy Joel.

I would say that Times are-a-changing but we are beyond that now. We have totally transcending what traditional marketing and media once was to where we are now. We are living in a much more social world, and honestly I can’t see it moving backward to embrace what once was.  So ultimately, no one cares about your marketing chain of command, how you use to market your organization or your pre-packaged message from the “POWERS THAT BE” of your organization. It is quite frankly time to adapt or die.

We are so much beyond traditional marketing that even your companies traditional static web presence has gone the route of tyrannosaurus rex. People, consumers, clients and potential clients want to know what your company is about, they need to hear news, they want to see your pictures, they want to see the company picnic videos ect., NOT  the prepackage message that the stodgy old board members worked on creating for the last 8 weeks.

Companies that still don’t have a blog, Twitter presence, Facebook presence, Flickr presence, Google+ Brand Page and YouTube video channel are screwed until thet opt to get with the program.  This is primarily because technology is continuing to grow by leaps and bounds. People that are totally engrossed in technology and its advancements still feel like n00bs because things are growing so fast.

We are now in the later stages of Web 2.0 which is social and engaging technological platforms and moving toward Web 3.0 which is Semantic & Immersive Web Technologies, Augmented Reality, 3D and 4D Technologies and more. So it’s really time to catch up and catch up fast.  Some of the things that you need to do NOW:

  • Create a Corporate Blog: Talk about your company, what you do, your staff and company events. Share your videos and pics in your blog posts. People love pics and videos it allows them to see what your company is about beyond the corporate image.
  • Make a Facebook Business Page: Talk to your followers, share information that is of value to them. Share videos, and pics.
  • Start a Twitter presence: Share information and engage, DO NOT push your prepackaged message down the throats of your follower.
  • Create a YouTube Channel: Create videos about your company, events, charity events and more. Share your videos within your social media channels.
  • Create a Google+ Brand Page: Share your blog, events, pics from Flickr, videos from Youtube, talk and engage with your followers. Get to know your peeps, dude.
  • Add Flickr to your mix: Take pics of your office,  your employees, events, parties and charity events. Share your pics in your blogs and in your social media mix.

Technology growth is not going to stop for you and your company to catch up. The speed in which technology is growing is faster than even the tech focused can keep up with sometimes. It is beyond imperative that you implement some new marketing strategies into your old school marketing mix at the least. At best I say, scrap  a huge portion of your lame outdated traditional marketing mix, go Web 3.0 and go with a full speed ahead new marketing technology mix. Some things that you can do add a little new media marketing to your mix:

  • Consult with some new fresh blood if you have an old school marketing department
  • Add some QR codes to your Print Ads
  • Look at Augmented Reality a way to spice up your campaigns
  • Add a blog to your static website so you can provide fresh content often
  • Add a mobile website & add an automatic redirect for your web/blog . This allows your website/blog visitors to automatically be routed to your mobile site when they are on their mobile device.
  • Created QR Code Campaigns and steer them toward your mobile site.
  • Optimize all of your Social Media Platforms
Ok, get to work! Let me know what you implement and how you make out. Seriously.  Get Social or Die!
As usual, I welcome comments, good, bad, ugly or indifferent. So feel free to leave a message here, catch me on Twitter, Facebook or Google+.
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