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Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

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Old Technology Meets New / Typewriter Meets iPad…. Say What?

USB Typewriter

Today I had a presentation introducing the new website that I am working on for a Healthcare services organization.  The presentation went well primarily due to the input by one of my new favorite people, Ann. She knows that I am a bit of a techie, so she mentioned an invention created Jack Zylkin, who is her daughters boyfriend.  As a person that is so involved with technology and also has an ongoing and serious love affair with tech gadgets, I must say I was intrigued with the USB typewriter.

 

Say What? Yup, Typewriter meets USB meets iPad!  What’s so awesome about this is that it provides the opportunity to repurpose the old back in the day typewriters but with a new technology spin.  As a person that remembers the typewriter days I just felt a need to find out more about this super cool invention. The techie hipster in me just had to find out more!

 

This kind of repurposed technology may not appeal to a huge mainstream “camp out in the elements for 5 days for the next techie gadget” demographic BUT I see it as a really cool techie piece that is extremely unique and quite frankly very cool.  Additionally it offers a bit of nostalgia to those that actually remember old school typewriters. Ultimately super cool and I would definitely LOVE to grab one of these for me or as a holiday gift. What do you think?

 

Take a look at the video below

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Higher Education Going Tech? Are You Ready For A Peek Of Higher Education in 2020? [Infographic]

TheFutureOfHigherEducation
By now we are ALL aware of how Digital Marketing has taken the world by storm.  We really don’t think about it because it was a process that happened so gradually. One minute we were flipping through the Fall Preview Guide of the TV Guide to see all of the next seasons shows and the next thing we know, we are viewing that edition ONLINE.

 

I was recently having a discussing about things and I mentioned to the person about the changes that have occured and how quickly. They gave me a puzzled look until I used the TV Guide Analogy.  We have really quite literally been taken over by Digital Media.  We use mobile phones for conversations, taking pictures, interacting with people and occasionally even talking on it. 😛  Although I prefer traditional paper books, the sales of traditionally books have been on a steady decline due to the increasing popularity of book readers like Nook, Kindle and iPad.   We have come a long way baby!

 

There will be NO industry left untouched by this historical growth of technology.  One of the industries that I would love to be enveloped, altered and changed for the better by this amazing Digital Technology boom is Education! I just had a conversation that started with politics and ended with education that detailed how education needs to be pulled from the manufacturing era into the technology era. Well, due to the growth of this technology era,  I believe it’s a possibility and I would LOVE to see how things could evolve.

 

Take a look at the infographic below that displays how education could benefit from a strong boost of the digital era.

Please include attribution to TheBestColleges.org with this graphic.

The Future of Higher Education

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What The HECK Is Content Curation Anyway??

ContentCuration
I often speak of Content Curation and I was having a bit of a discussion about it today.  One of my friends was like WT Hellzz Anise, what are you talking about. Then I thought about how much that phrase is thrown about within the social media circles and wondered how many people may not know what we are talking about. I guess I just assumed and you know what they say about assuming. 😀 Then I thought long and hard about curation, its relationship to content and the Internet.

 

One of the things about the Internet is the abundance of information that is available. During the initial growth of the Internet, this was amazing because we were not use to having access to so much unfiltered information. To an information and knowledge junkie like myself, this was just information heaven and beyond awesome. However as time grew so did the Internet and with the continued growth of the Internet the amount of available information grew along with it.

 

Sharing of this vast amount of information became extremely popular due to the growth of Social Media sites like Facebook and Twitter. So now what was once enjoyment of the large amounts of information to many has just become overwhelming in its vastness.  This is where content curation comes it it allows the curator to take all of the information that we are bombarded with, compile and share it with followers.

 

Content Curation is really a bit of an Art because it allows the curator to strategically weed through the noise, focus on great content and share it with those that will find it most useful.   I am currently in a contest about content curation and I thrilled to say that I am a semi-finalist as a Top Curator.  Take a look at my curated topics below and start curating yourself if you have not done so yet. I have found Scoopit to be the best curation tool for my needs, but there are others.

 

 

If you like the content that I am curating Please Vote! 

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The Future Of Computing: This ROCKS Bring It On [Video]

TheFutureOfComputers

 

I am a huge fan of the future of technology and I am so looking forward to some of the things that technology has to offer us moving forward.  I am still waiting for the flying cars that were featured on The Jetsons back in the day.

Well Corning is working on some amazing advancements in the future of technology by way of using Glass! Prepare yourself for awesome sauce!  Take a look at the videos below to give you and idea of how awesome this technology is and what role it will play in our very near future.


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Content Curation 101: What You Need To Know

ContentCuration

One of the things that Social Media peeps battle on a regular basis is content creation, which is the ideal way to extend your brand identity, expand your network and potentially created avenues of opportunity to meet clients.   This is one of the reasons that content is king!

We all know that social media can be very time consuming if done properly and worse if not done properly. Either way social media can take a great portion of allocated time so there is always a quest to find ways to continue providing great content while managing time effectively.  Can you say Content Curation??

Well, I LOVE Content Creation!  I do not exclusively curate content, but I balance original content creation and curation which provides an abundance of information to my followers.  I realized early on with social media that I could NOT provide the amount of content that I wanted to my followers because there is just not enough hours in a day. Additionally, I can only provide my perspective on any one subject.  Enter Content Curation, which allows me to provide an abundance of information to those that follow me while providing different perspectives other than my own.

My absolute favorite platform used to curate  content is Scoop.it. There are others but I’ve found this fits my needs so much more than the others.

As you can see I cover a wide variety of topics all of which are so very different but relevant to what is going on now in the technology industry.  Curation allows me to focus on all of these topics, supply unlimited amounts of information and all from different perspectives.

In a nutshell content curation allows you to take valuable information from a variety of sources and compile it into one area and then supply this information to your followers.  I curate a variety of topics most of which revolve around the present and future of Internet Technologies. Take a look at them below:

Still confused about Curation? Take a look at the video below, it will give  you a funny take on content curation.

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Your #SocialMedia Sucks Because Your Intern Would Rather Play #BeerPong

Social Media Intern

Woot, woot, you just hired yourself an Intern for nothing and you saved a bunch of money.  This is the first indication that you really don’t GET Social Media. I am not going to spout off my status of  guru, maven or whatever the hell the so called experts are calling themselves these days, because I really don’t consider myself that at all.  Anyone that takes themselves even remotely serious would never consider themselves as such either.  However, my point here is that your perception of the importance of social media is non-existent if you hired a, pimply 20 year old to market your company from his/her fancy computer.  Remember when you were a young pimply 20 year old college kid, as a guy it was beer pong, chicks and being cool. As a girl its beer pong,  guys and being beautiful. Oh yeah and on a side note “I need a few dollars, so let go spam some crap on Twitter and Facebook for this old guys business so I can buy some more beer for, oh yeah..more beer pong tonight…”   My point is, as a business owner you should understand that the value you place on your business and marketing strategies will not be the same as your friendly neighborhood pimply intern  would place on your business. Its really a no brainer.

So ultimately either a person really does not care about their business or they do not really understand the importance of social media/Internet Marketing, the importance that it will play to their business in the present and very very near future.   Social Media will replace at worse and evolve  at best what you currently utilize as your marketing strategy.  YES I said it.  Think about what traditional marketing involved ( yes past tense ) and think about how many of those duties you or others participate in now.  Marketing by way of print has evolved, flyers are not as effective, magazines are going online, yellow pages are scrambling to keep up and what the hell is a newspaper anymore.  Websites are still somewhat relevant, but have been  mostly replaced by blogs. So now that you KNOW your marketing options has, at best changed a tad ( major exaggeration ) you STILL think wow, let me grab pimply intern to rock my marketing world. Ummm FAIL.

It is time to really think about the importance of social media as it pertains to your business, how to create a strategy as you did with your played out traditional marketing campaign and act accordingly.  I know personally, there is not a beer pong playing pimply college intern that I would trust with the future of my business, you shouldn’t either. I really REALLY wonder why anyone would.

So the future of your business could depend on how hung over your intern is when he pushes the spammy tweets while chucking Jello shots. Keep in mind that pimply intern may not be exactly focused on your brand, your company focus or your company message.  How about this for a novel idea, how about you start to get real with social media marketing strategy. First gain an understanding of social media, figure out your goals and implement a plan that doesn’t include, beer pong, jello shots and pushing spammy tweets, by previously referenced pimply intern.

In parting I am going to leave you with a video and quote that made an amazing impact on my view of social media. The video is below and the quote is as follows:

We don’t have a choice on whether we DO social media, the question is how well we DO it

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#SocialMedia The Route To Your Next Gig [INFOGRAPHIC]

Social Media being used to prescreen: Be aware of what you post
Social Media has pretty much replaced most forms of traditional print media so it is totally understandable that the hunt for a job has been also effected by social Media.  I have seen lots of social media channels advertising jobs and even some channels that have even created a company job board.

Take a look at the infographic below to give you an idea of how much the job market has been changed by Social Media

Social Job Search
Created by: MBA Online

 

 

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#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl

Picture 3

Social Media is evolving every day, or maybe even every minute of every day.  It seems that new platforms are popping up all the time, so much so that it can actually be a tad overwhelming to say the least.  I find that I am constantly tweaking the platforms that I use and honestly it has been an ongoing process.  However I am so excited to say that I have found an amazing cocktail of social media tools recently that has really been working wonderfully for me.

Traditional Social Media allows an amazing avenue to share content. I consider it the vehicle to drive the content and can be a powerful thing if used properly. These channels are used to drive content based on particular demographics and I use each channel differently. The cocktail that I have compiled of traditional social media and the following channels has created the ultimate rocking social media tool kit for me!

Content  Sharing

  • Facebook Personal: The new Timeline layout allow me to share different content with different segments of followers/friends.  I use my lists to allow different content to circulate to different demographics. The subscribe option allows me to share information that I find of value to people that have selected to subscribe to my updates and that are not on my friends list. I supply a wide range of content to subscribers and friends using a combination of lists and the underrated subscribe function.
  • Facebook Pages: Allows me to share information that is business related  to people following my business page. I am very in tuned to this page and constantly monitoring my insights to make sure I provide information that is of value to all friends and followers. I discovered early on that I have a HUGE foodie demographic on my Facebook Page so I also provide Recipes with QR codes which is a very popular segment.
  • Google+ Profile: Offers an new but amazingly engaging platform to share your content.
  • Google+ Pages:  Is a growing avenue to share content and I’m sure will become as important to social media as Google is to Search. It has the makings of a very powerful social media tool.
  • Stumble Upon: One of the most powerful, yet overlook social media tools available. I just started stumbling more although I’ve had an account for quite a while.  UTILIZE this Tool!
Blogging Formats
  • WordPress: At one time I was a bit of a WordPress basher but I am a total convert and I am embracing this very power format. I utilize WordPress.com and WordPress.org. I have 2 additional blogs with specific QR Code content, which I utilize WordPress, these two blogs allow me to focus on providing great content on QR Codes and Using QR Codes for Food. Gotta love anything that merges technology and food. For the Win for sure.
  • Tumblr: I absolutely LOVE, LOVE Tumblr and I use it often. Tumblr is a great format to use for providing anything from little bits of information to full blown blog posts. I use my Tumblr blogs to push my curated content by way of Tech Blog and curated Food blog. Yes I love food, don’t judge me people.
Content Curation
  • Scoop.it:  I am very familiar with a few different tools used to curate content and I have used practically ALL of them, until recently. After the trial run of all of the curating tools that I’ve used I have really found that Scoop.it has every possible feature that I need in a Curation tool. Scoop.it allows you to create a variety of topics, the platform pulls data from all over the net based on your topic and compiles it in one area for your use. When you log in to your account, you find many many articles and posts for you to Scoop, by adding it to your Scoopit topic.  You can share this content on Tumblr (which I do often) Twitter, WordPress, Linkedin and Facebook. After you Scoop the article a website of your topics is created based on these articles. Can you say AWESOME!  The team at Scoop.it are constantly upgrading the site , they’ve recently added G+, the ability to re-scoop and the option to upgrade to Business Level which has analytics and additional powerful tools.  I have divorced similar curation tools once I started using the bookmarklet which allows me to add even more content . Have you started screaming “Oprah Audience” style yet?
  • Percolate:  This is also a platform that is curation based but very different than Scoop.it. Percolate compiles a “Brew” of topics that are hot on the net from people that you are following, provides links that you can share on Twitter.  Percolate is in Beta but I have invites, grab, grab , grab because I only have a few left. Invites are by email only, I have a few left so if you want in, contact me. I promise not to spam your inbox.
Leads & Professional Reputation Management
  • ProSkore: After my  amicable parting with Empire Avenue and nasty break up with Klout, I was honestly quite put off by any platform that assigned a numerical rating to anything I did online. Especially when it spit out a random Klout calculated arbitrary numbers that minimized my work ethic and business strategy. I’m not bitter. LOL. Anywayzzz, That was until I found ProSkore. What I really like about ProSkore is that it presents an opportunity to connect with Leads. Which means more business, which means more Cha-Ching. Did I make you scream yet?
Twitter Management & Lead Generation
  • Commune.it: I will tell you, this platform is AWESOME Sauce! I am a bit against anything managing my Tweets but this is not really a tweet management platform.  It is, however a very powerful tool that allows you to connect with the people that are most in tuned to you and your brand. Say WHAT?  Oh yeah, that’s exactly what I said. Commun.it provides you a list of your most engaged members, supporters, influencers, and starred members to help you build better relationships with those people.  Additionally it points out your new followers, who unfollowed you and who you should unfollow based on lack of engagement with you.   The Commun.it team is on the move with improvements constantly. They just added an avenue to discover leads. Commun.it is still in Beta but I have invites, so get them while they’re hot.
One More….I just found this one yesterday as I was planning this blog post. 
  • Zemanta: I am Loving it so far because  is one of the most rocking tools I’ve ever found to help you rock your blog. Zemanta is a Chrome Plug in ( they have other browser plugins as well) that is used to make it easier to write that blog post, which can sometimes be a struggle. I am using it now, I’ve spread the word but I needed a bigger platform in which to spread the word, hence the inclusion in this favorite social media things blog.  Zemanta adds a content recommendations plugin to your blogging platform that is used to help you easily add images, in-text links and related articles to your blog. What’s awesome about this is that you can use YOUR OWN CONTENT for the add ins. After you set up your preferences, the plugins will display your content from previous blog posts, Flickr and additional sources that you select.  Zemanta literally just ROCKED THIS DAMN BLOG!!!
These are my Favorite Social Media Things!!
If you are NOT screaming like a girl on the Oprah Favorite Things Giveaway Show,  I am doing it for you right this moment!! Don’t lie, I know you’re screaming 🙂 
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