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Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

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The #N00b Guide To Using #SocialMedia To Promote an Event

The #N00b Guide To Using #SocialMedia To Promote an Event
The #N00b Guide To Using #SocialMedia To Promote an Event

Social Media utilized for businesses purposes is relatively new in comparison to traditional marketing strategies. Social media used to promote events and seminars have been compared to word of mouth marketing, which has been around for quite a while. Similar to word of mouth marketing, social media used correctly offers the unique opportunity to gain a tremendous amount of exposure for events and seminars.

One of the most important things about using Social Media effectively is to know your channels, followers and audience. The user demographic on all social media channels is very different, so when sending your message by way of social media it is good to keep this in mind.

Channels that you should incorporate into your marketing strategy:

SOCIAL MEDIA CHANNELS

Facebook: Is one of the most powerful social media channels available. It presents you with the opportunity to harness this power to expose your seminars and events to, not only your friends and followers, but the friends and followers of your friends as well.

Seminars and events:

  • Facebook Business Page: If you do not have a Facebook Business Page, you should create one. This presents you with the opportunity to have people “LIKE” your page AND you can now market to them. Facebook page followers usually prefer that you post two to three times per day.
    • Upon creation of your business page, make sure you add content about your business, and or what you do. If the primary focus of your business is seminars and events, make sure you list as much detail as possible about what kinds of events and seminars you conduct.
    • Creation of a Facebook Cover page is very important. This allows people that have liked your page to get an idea of what you do and what your business is all about within a few seconds, just by viewing your cover page. The Facebook cover photo dimensions are 315px x 851px. You can find a cheat sheet of all social media images sizes online. Remember to view the Facebook cover photo terms of usage.
  • Facebook Events: This is a great channel that you can use to create and promote your events.
    • Personal Page Events: If you have people that you are connected to on your personal page, you can utilize this avenue to invite them to your event. If you have never created an event you can find instructions on The Facebook Help Page.
    • Business Page Events: You also have the ability to create events on your business page. You can find instructions for that on the Facebook Fan Page Event Help Page.

 

English: Tweeting bird, derived from the initi...

Twitter: Is a very different platform than Facebook because it lends itself to a more conversational tone and followers are extremely tolerant to more sharing of content. This is especially the case if you provide information that is helpful to them in addition to your self-promotion pieces. Most of the people that are following you on Twitter are following because they are interested in what you are sharing, your events, promotions etc. So, they are very open to 140 character short bursts of information about what you have going on. Just remember to also include useful content, NOT just self-promotion content.

Seminars and events:

  • Just like Facebook, make sure you create a bio for yourself. Add your website or blog URL if you have either.
  • Create a twitter header image; the size should be 1500 x 500. If you have the ability to create multiple graphic headers you should consider using different graphics to promote each of your events. If you chose to go this route make sure you have a basic graphic to use for your header image that will be utilized after your events and perfect for general purposes.
  • Check out the Twitter Help page for more details about customizing your profile.
  • Strategy: At one time people just tweeted, but this, like any other social media activity, has evolved.
    • Scheduling Tweets: It is a good idea to start tweeting about your event/seminar a few days ahead of your event, but it is essential the day before your event. Scheduling these tweets is advisable. Find our more in the Free Social Media Tools section below.
    • Live Tweeting: Is the latest rage now and if you can arrange this and if you think it may be beneficial to your events, it is advisable. Live Tweeting encourages engagement, your followers feel connected to you. Also, most importantly, everyone that is live tweeting with you is ALSO tweeting about your event to ALL of their followers. This is a way to extend the reach of your event, with the help of your followers.

TV has started utilizing live tweeting as an avenue to increase engagement among fans and actors and it has proven to very successful. So live tweeting during events is something to consider. Twitter recently quantified the impact of live tweeting during television events.

 

Vine: Was considered rather silly when it first arrived but later people realized how powerful this platform could be for engagement and social sharing. Vine is an app that allows you to video very small snippets of video and loops them together. They are easily shared and people LOVE them. Twitter owns Vine so it is really easy to share between these two platforms. Tide is a company that has successfully utilized Vine for marketing campaigns.

 

LiveStream: Is a platform that allows you to live stream your event by way of video. This could provide a great avenue to expose your event to people while it is taking place. This platform actually allows you to engage with those that are watching your event as well. This is a very powerful channel that should be added to your arsenal of tools.

 

LinkedIn: Is one of the most power social media platforms utilized primarily for businesses purposes, and they have absolutely NO competition in this space. For business events/seminars it is essential that LinkedIn is utilized.

Seminars and events:

  • Connecting: LinkedIn is a powerful platform in which to connect and network with like-minded professionals. It started out as a platform, which was viewed as an online resume, however they have grown beyond this due to a variety strategic company acquisitions.
  • Company Page: Is an essential part of keeping your network abreast of what you are doing, your events and seminars.
  • Groups: Is an area that should be utilized to present yourself as an authority in your industry. It can also be used to promote your events and seminars.
  • Articles: Pulse is the newest option that is really being aggressively pushed by LinkedIn. This portion of the site allows you to post articles directly to LinkedIn, instead of using an outside blogging platform. This is a very powerful tool because when you have completed your article and it’s posted, everyone in your network will be notified that you just posted a new article for the LinkedIn Pulse .

 

Slideshare: Is a great platform that allows you to post PowerPoint and Keynote presentations to a social format. This allows followers to view, share and embed your presentations to their blogs, websites etc.

  • LinkedIn owns Slideshare so your Slides can also be incorporated into your LinkedIn Profile using the LinkedIn Slideshare app.

 

Seminars and events: If you utilize a PowerPoint for your event or seminar, AFTER you’ve completed your event/seminar, you could post your slides for those that were unable to attend your event.

 

Google: We all know the power of Google, so utilizing some of what Google has to offer is a definite MUST for promoting your seminars and events.

  • Google Plus: Is one of the most powerful, yet underutilized social media platforms. The biggest benefit of using Google plus is that content shared on Google plus is factored into search results and will increase your search rank. Your Google+ Page will allow your personal page, your business page and YouTube channel to work together seamlessly to help you to promote your business, seminar or event.

 

Seminars and events:

  • Get started by creating a personal Google plus page.
  • Just like Facebook and Twitter, you have an area to create a cover page. The dimensions are 1192 x 2120. This space, just like for all of these platforms is very important because it is “prime real estate”, so you can announce different real estate like burnaby condos for sale or other properties. The cover page presents you with the opportunity to showcase your talents, display your unique value proposition, and promote yourself and your events.
  • You can get started using the Google plus Get Started

 

 

  • Google Plus Events: Is a platform that allows you to create an event and invite those that follow you. To find out more about events, check out the Google Plus Events Page.

 

Seminars and events: This event option should be used at least one week before your event, if possible. You can easily post your seminar or event to this platform and share it with your followers. What’s good about inviting people to your event is that the friends of the person attending your event will also be notified about your event. This is a great way to extend the reach of your seminar or event past just the people you are connected to.

  • Google Local: IS an amazing and free way to present your business locally. This page, after created is extremely powerful because it utilizes Google Maps in search results, so your business can be found.

 

Seminars and events: Make sure your contact information is up to date so you will be found in search locally. Start by verifying your business with Google Local.

 

  • YouTube: Is the second most searched platform and one of the most utilized platforms online. People love to watch and share videos, so this platform is a “must “when promoting event/seminars and businesses.

 

Seminars and events: If you have the capabilities to create a short video about your upcoming event, you could share that on your social media channels to create a buzz about your event or seminar. Creating YouTube videos are a lot easier than they use to be, due to smart phones.

 

FREE SOCIAL MEDIA TOOLS

Social Media is free if you don’t count the amount of time that it takes to fully take advantage of its benefits. If you go by the “time is money” philosophy, social media might not be considered free at all.   The key to utilizing social media to harness the power to promote is taking advantage of ALL of the available tools used to help you work smarter not harder.

Scheduling tools will become your friend and FREE scheduling tools will become your BEST friend. There are a variety of available FREE social media tools to help you manage your time, while giving you the ability to take advantage of all that social media has to offer. You can select to utilize a few or all of them depending on what meet your needs.   I use a combination of Facebook scheduling for Pages, Buffer and Laterbro.com. I use Facebook scheduling for pages to schedule my page posts, Buffer to schedule Google plus and Twitter if I have a small amount to post and Laterbro.com if I need to schedule a large quantity of Twitter posts.

  • Facebook Scheduling for Pages: This was one of the best things ever for people that use Facebook pages to promote their events, seminars and or businesses. To find out more about scheduling posts on your Facebook Page, go the Facebook Help Page.
  • Buffer: Is one of the best social media scheduling platforms available. Buffer offers a free option and an upgraded version, which includes advanced scheduling options and analytics for your posts. The free version allows you to schedule up to 10 posts on 2 different social media platforms.   I like FREE, so I utilize all free options on all platforms.
  • Laterbro.com is a FREE platform that allows you to schedule posts for Twitter or your personal Facebook page. This is great if you have a larger quantity of tweets to schedule.

BLOGS

Blogs are a great way to promote events and seminars at your own pace and timeline. Your blog allows you the freedom to post content about upcoming events weeks ahead of time to build a buzz about the event. These blog posts can additionally be posted to social media channel to further extend the reach of the seminar or event.

A few things that should be considered as additions to your blog:

  • Add a calendar of events, this allows your readers to see current and future events and seminars. They can plan to attend your event in advance.
  • Add as section/page for EVENTS/SEMINARS to your navigation; this allows your blog readers to plan for future events. In this section you could also add a submenu.
    • Include a Past Events section in the submenu of your navigation. You can add pictures, videos and other content from past events.
    • Include a Future Events section in the submenu of your navigation, which allows your readers to see what events are coming soon.

Good Luck!

 

As usual, I welcome comments good, bad, ugly or indifferent. I can be found on Facebook, Twitter and Google plus.  So follow, circle and  reach out!

 

 

 

 

6 Digital Strategies to Apply to Your Job Search

6 Digital Strategies to Apply to Your Job Search
6 Digital Strategies to Apply to Your Job Search

6 Digital Strategies to Apply to Your Job Search

 

Technology has changed so many things in our lives and it has been such a quick change that it is almost mind-boggling. One minute we were reading magazines and newspapers, the next minute we are consuming news and information by way of tablet and mobile device.

 

As we move further and further into this technology driven world we must continue to adapt every aspect our lives to stay up with the super quick changes. One of the things that we need to adapt immediately is HOW we search for jobs.  This change may allow us to gain a bit of competitive advantage, which is so important in the job search game.

 

At one time it was enough to post a resume to the job boards and let the recruiters find you. That is not necessarily the case now and this is due to so much competition. Also so many are choosing to go one step further by using digital channels to take their job search to the next level.  Those that are a little savvy are using digital strategies that are usually applied to marketing, to their job search efforts like branding, mobile web, social media and other strategies.

 

A few very easy Digital Strategies that you can easily apply to your job search:

 

Social Media: Before you do anything, clean up your social media profiles because recruiters DO check social media profiles.  So if you have college photos being a pot worshipper, any and all forms of nudity, beer pong and other types of nonsense delete them or make them viewable to only a certain list of people. Also refrain from using profanity laced status updates because NO Company wants to hire a potty mouth as a representative for their organization. If you feel a need to vent by cursing, do so under your breath instead. It’s kind of old school but grumble under your breath, while walking away from your keyboard.

 

Portfolio: If you have a portfolio of work, make sure that is online and accessible to recruiters. This allows recruiters to see if the work you’d done is a fit for the position that they are recruiting for currently. The goal is, again, to stand apart from your competition and providing a link to your work will do this.

 

Website: These days even if you do not have a business, you should have a website.  Branding yourself online is so important because it allows you to stand apart from your competition. Before you start your website buy a domain utilizing your name. If your name is John Anthony Smith, try to get the domain JohnASmith.com. This will allow you to create an online presence for yourself, adding information about yourself, projects you’ve completed etc. BRAND YOURSELF so that you stand apart from those competing for the same position. The website allows recruiters to see you beyond what is just listed on your resume.

 

You can easily create a website on WordPress.com but if you are really savvy you could go with a self-hosted WordPress.org website.

 

2 Minute Video:  The power of video is an amazing thing and we see this every day on our social media channels. This can definitely be applied to your job search efforts.  Creation of a short 2-minute video about who you are as a person allows recruiters to get a glimpse of your personality. Your resume can portray who you are in a business sense, but cannot effectively portray who you are on a personal level, but a video can. Sometimes employers are looking for a certain personality type for their organization and a video could demonstrate this to them.

 

Mobile Resume: There is no secret that mobile usage will surpass traditional PC usage shortly. So get a jump on it by adding your resume to your mobile website, if you have one.  If you plan to create a WordPress site, you can create a traditional website OR go with a mobile website using a WordPress Mobile Template.  The GREAT thing about making your resume accessible to mobile users is that you can instantly send your resume in link form to recruiters during the day without accessing a computer.  Recruiters usually contact you during their business hours which is also during a time when you are working. So having your resume on your website allows you to take advantage of a potential opportunity in a timely manner.  The recruiter now has  a copy of your resume until you can send them a print ready copy from your home computer.

 

LinkedIn: Utilizing this resource is ESSENTIAL to moving your job search to the next level.  I’ve read that 74% of recruiters use social media as a way to find candidates. Of those, 94% are using LinkedIn. This is HUGE! So using LinkedIn is essential.

 

 

Don’t just throw up a profile; utilize all of the bells and whistles that LinkedIn has to offer. In addition to your profile, add links to your social media channels, website, portfolio, mobile resume and 2 minute video. Use this platform to SHOW recruiters WHY you are the right candidate for the position that they are trying to fill.

 

The Takeaway:

 

Go out there and be digital! Take your job search to the next level and compete for the position that you KNOW you’re qualified for.

 

As usual, I welcome all comments, good, bad, ugly or indifferent. Follow me on Facebook, Twitter or Google+.

 

 

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71% Of People HATE Their Jobs

71% Of People HATE Their Jobs
71% Of People HATE Their Jobs

71% Of People HATE Their Jobs

 

I recently read that 71% of people hate their jobs and I though what a terribly high number.  Has it always been this high and we just haven’t noticed? Has social media and the willingness to have open discussion shined the light on the 71 of every 100 people that despise, at least 8 hours of their day?

 

According to Forbes, Jobs Suckso should those that are a part of the 71%, just SUCK it up and forge ahead. Should they grab the weekly paycheck and keep it moving?  OR should individuals TRY to change the dynamic, Fight The Man so to speak?

 

Should those 71% that have “Checked Out” at the work place not expect more? Are work expectations too high?

 

Less Engaged Workers
Less Engaged Workers [via Gallup]

Take a look at the video below that may help shed some light on WHY there are so many people that are dissatisfied with their employment situation and some possible remedies.

 

 

I think that expectations from the workplace have grown due to Generation X and Y.  This generation has expectations beyond their parent’s expectations and requirements in the workplace.  Also the growth in technology offers options beyond the commuting and cube life, of getting to work and clocking in to the cube.

 

What do you think? Should people just put in their 8+ hours, grab their paycheck every Friday and say what the hell? Or should there be a higher expectation?  Take a look at the top 10 reasons people are reported to hate their jobs:

 

10. They think the grass is greener someplace else.

9. Their values don’t align with the company.

8. They don’t feel valued.

7. Job insecurity.

6. There’s no room for advancement.

5. They’re unhappy with their pay.

4. There’s too much red tape.

3. They’re not being challenged.

2. The passion’s gone.

1. Their boss sucks.

 

What do you think? Are you a part of the 29% or the 71%?  I would really love to know your thoughts, good, bad, ugly or indifferent?  I can be found on most social media channels, follow me on Facebook, Twitter or Google+ let me know what you think?

 

Source:

Top 10 list via Linkedin 

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To Post Or Not To Post, That Is The Question: Share Responsibly W [Infographic]

Everyone Sees You Be Careful What You Post

We are living in a increasingly social world and I am pretty sure that it will become more social as time passes, if you can even imagine that. As we grow accustomed to a different way of conducting “conversations” and sharing content we must be very aware of how and what we share, this is especially true if you are not self employed.

I am a total advocate of freedom of speech, freedom of expression and all of the other freedoms we are allow by because we are American Citizens. I love to see great content, even controversial content especially when it is beautiful and or thought provoking. However I have had some things come through my news feed that makes me question the sanity of the people that are posting.  For example I had a full upclose and personal blow by blow image gallery of c-section photos. Ummm Seriously? I want to see this? Why?  Wouldn’t a person think about how they would feel if they got an a up close and personal of someone’s C-section in their news feed. One would think that the persons posting would come to the conclusion that people  may not want that much information about them or may it could be that this may come under  the over-sharing category. People should think about this BEFORE they hit the dang share button.  Hmm imagine that, think before you post?  I, do so wish that this had been the case with my c-section over-sharing friend, my cornea is still scorched and its been about two years since that traumatic experience.

Ironically the same person that shared her C-section photos had the audacity to complain that Facebook was violated her privacy. Umm wow, really? I think that Facebook MIGHT have had an opportunity to violate your privacy had you not beat them to the punch with the full frontal cornea burning images first.  My point here is that although we are living in a social world some personal photos and such go way beyond oversharing and there needs to be an exercise in restraint. With that said I would never report a person based on their sharing. I recently experienced a friend that was reported and banned and I believe that to be excessive  when I can just as easy move on to the next piece of content.

Sharing with lack of restraint is really unnecessary because you can share only the information that you’d like by utilizing Facebook privacy settings. I find that in addition to the abundance of over sharing people really lack the ability , or chose not to to set up lists. This is the simplest way to provide content to certain lists of people and not to others. Facebook has always had the ability to set up lists to gear your content toward certain people on those lists. I wrote an ebook about this at least two years ago. This option was tweaked a bit and made easier after Google+ was introduced with their fancy circles which almost force you to be aware of who you share content with. Lists would have allowed c-section  overshare abuser to share her photos with just the people she wanted to, instead of her entire friends list. This would have spared me the trauma of a scorched cornea as well. I have a super quick video below that will aid you so won’t, too, be guilty of affecting the vision of some poor unsuspecting soul.

I have a list of friends, family, acquaintances, co-workers and subscribers on my Facebook page and I gear my content to different people by using lists that I’ve created.  However even though I have lists, I am very cognizant of the information that I share.  I only share information that I would share with my grandmother, father and or son. Since my father and son are both friends with me on Facebook this rule is easy to remember.

If you question what you should or should not post, take a look at the infographic below to give some guidance.

 

Please Include Attribution to OnlineClasses.org With This Graphic To Post or Not to Post Infographic

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2012 Its Time To Organize Your #SocialMedia Channels ALL In One Place With #XeeMe @AxelS

#XeeMe: If you're online you NEED to be on @XeeMe

This is 2012 and its a perfect time to bring organization to your life, every aspect of your life so this includes your social media channels as well. I am a HUGE advocate of social media and trying the many channels that are constantly being introduced. There are so many platforms to try, that  it can get to the point where keeping up with these channels can become overwhelming.

I started keeping track of all of my channels by way of little notebook. Seriously? What a fail on my part because I literally ran out of pages, it became extremely unruly and just quite frankly just a little silly of me.  I don’t know what I was thinking to try to keep track of online channels using an old school method. So I started to search for online tools to keep track of the many platforms that I use on a regular basis.  I dabbled with a few until I found XeeMe.

XeeMe is one of the most amazing tools that I’ve  found to help keep track of the growing number of social media channels that you may have.  XeeMe does allow you to keep track of all of your social media channels but it does so much more because there is a very powerful analytic aspect of XeeMe which allows you to monitor your engagement on these channels as well.  Additionally you can connect to other members of XeeMe as well to grow your network.

I have been blogging about adding many channels to your social media presence, now that you’ve done that use XeeMe to organize those channels.  To learn more about XeeMe, meet Axel, the founder and rest of the brilliant team behind this wonderful platform join the XeeMe Power Network Group on Facebook. They are super engaged, willing to answer questions and its a group of people that will help you to use XeeMe to help organize and grow your social media network.

Take a look at the video below to give you a peak into XeeMe through the eyes of its founder Axel Schultze

Now its time to get organized with XeeMe, Let’s connect there too: Anise Smith’s XeeMe

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2012 Is Here: Time to Rock Your Job Search with Social Media

SocialMediaJobSearch

 

We are all living in a very technology driven and social media oriented world. It seemed as one minute we were typing a way and the next we’re all on Facebook, Twitter and Linkedin. This happened in a very short span of time and we are all reeling from how different everything is. It is a very new and exciting time to be involved with technology and to be in a position to take advantage of all that it has to offer.   Some are really going with technology and some are like WTH!  Both responses are very understandable. 🙂

One of the areas that we have not adapted to using Social Media is in our job search, beyond Linkedin of course. I think this is primarily because some of the cool tools out there are not as mainstream and popular. Again this is because there are so many new platforms out there that its hard to keep up, but there are some really cool platforms that will add a new spin to your hunt for that next consult or employment opportunity.

New technologies and social media used in this very tough job market could allow you to stand apart from the brutal competition that we are all going up against to gain the next consulting or job opportunity.  What better way to do that than to add a few cool social elements to your job search.

A few Tips:

Traditional resumes are great and the have really served the purpose for many years, they still do but there are are a few options available that can be used as a compliment to a traditional resume.

  • Zerply:  Is an online resume format that allows you to create a wonderful display of your employment accomplishments for all to see in a beautiful and easy to use online format.
  • Vizualizeme:  Is still in Beta so you will have to request an invite. This format is also an online resume format and it allows you to create and infographic styled resume. You can customize the look and totally make it your own.
  • Re.Vu: Is another online format that I really love. I just created an online resume using this format and it is a bit of a combination of all of the above AND it creates a QR Code for your online resume. You can then add the QR code to your business cards, traditional resume and all other marketing materials.

You can also go one step further by adding a social element to your email. After all an email is the first thing that will be noticed when you send your resume. So why not add a few social elements to that as well.

  • Wisestamp: Allows you to create a simple email signature with all of your social media platforms.
  • BrandMyMail: Is amazing! I just started using it and it allows you add video, blog posts, an email signature and more to your email.

A few more things:

  • Clean up your social media presence
  • Update your traditional resume
  • Update your LinkedIn profile

Good Luck!  Happy consulting & job hunting in 2012!

 

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That was Then, This Is NOW: #Facebook and #SocialMedia AS WE KNOW IT NOW…

SocialMediaThenAndNow

I did a blog post a short while ago about Social Media Gurus and Social Media.  This post created quite a bit of dialogue about the term social media guru, the length of experience that those gurus have, the origins of social media and how people define social media. Ummm musta’ HIT a nerve with some of the GURU’s. So lets just consider this a bit of a follow up to that post.

While gaining my Masters Degree in Internet Marketing I learned Advanced Internet Marketing Strategies, New Media Marketing Technologies and Social Media Optimization, Search Engine Optimization and more.  I do have a firm understanding of what Social Media isHowever,  like anything everything is a matter of interpretation and someone may very well view things differently than I may. I am quite qualified to state my opinion as are others.

I am a firm believer that Facebook is the driving force behind the social media driven world that we are in now. In spite of that, I did in the previous post and still do acknowledge that there were a variety of online platforms that proceeded Facebook.

I am not saying that online interaction was nonexistent in the earliest stages of the Internet hitting mainstream. I am saying that businesses were not involved with Social Media as it is now….

That Was Then…This is NOW and The difference between then and now is the profound effect that the FACEBOOK ERA has had on our entire lives and businesses in particular. I’m not talking forums, online resume platforms or pre-web 2.0 platforms. YES I agree, there were indeed platforms around such as Friendster, Hi5, blah, blah, blah, blah, blahhhhh….I get that.  One of those channels from that era is, LinkedIn which by todays standards is considered a social media channel.  However back in its initial stages, Linkedin was considered  a channel that allowed one to create an online resume.  This platform encouraged PRIVATE interaction between people that have connected, not SOCIAL interaction as social media encourages.  In addition,  Linkedin did not offer the opportunity to share content which is a driving force behind social media as we know it now.  Take a look at the image below of the LinkedIn interface as it displayed in 2005.

LinkedIn 2005

One of the driving forces of Social Media as we are experiencing it now,  provides a platform for individuals and BUSINESSES to engage with a strong motivation to  share content.  This is a really cool experience for individuals as it has increased social interaction, but for businesses it is huge.

Businesses within the past two years have recognized the power of Social Media and has been embracing this new and exciting way of engaging, connecting and increasing its brand recognition by way of this phenomenon that has really taken the world by storm.  Although we know that there have been other channels of online interaction, none of those channels have promoted the change as Facebook has. The growth of this phenomenon has change how we interact, how we behave online and how businesses market their brand. This is what has thrust businesses into the social media fray. NO other online channel, forum, platform whatever you want to call it has changed the fabric of marketing like the Facebook propelled social media era.  This is the era of social media in which businesses are in need of experts, not gurus with an exaggerated ten years of experience.

Yes, there were other online channels, but we all know that NONE of the other channels have had the power to change the world from, what it was THEN, to the SOCIALLY ENGAGED world that it is NOW, except Facebook.  Facebook has created entire industries, applications, phones geared toward the technology and more.  Although Facebook did not start online platforms, Facebook is the driving force behind what we now call Social Media.  Let’s not pretend otherwise…

The Take away:

The good thing is that based on the Facebook Era of Social Media, the world is a much more Socially Engaged place and we are all literally living through history in the making. Call it what you want, but this Era of Technology is exciting and I’m sure everyone is excited to be a part of it.  I know I am!

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