Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics



#Workflow Blueprint: Utilizing Your #SocialMedia Time More Effectively



It seems as if the number of social media channels are growing at a super quick rate of speed. Granted, you don’t have to try them all but I do 🙂 or at least I try the channels that I believe will be relevant for my brand. Some of them stick, some do not work for my brand and others I quite honestly just forget about.


As we add channels this adds more and more time to our day. If your day is really full, adding another social media channel could be very time consuming.  When adding these channels it is good to keep your mind on the bigger picture of your social media strategy and goals whatever they may be.


2011 ended with tweaking my brand a bit, adding services that were successful and minimizing services that were not. So as I started 2012 I had a great working plan to market my brand more aggressively, increase sales and do this while utilizing time saving methods.  So in my focus on Content, Curation and Clients there has to be a common sense guide to adding different social media channels.


I wrote  a post 12 channels to use in 2012 that has been my guide in helping me to stay on track. This has become my blueprint of sorts.  I’ve even started a new brand and this blueprint still allows me to effectively manage my workflow.  A quick synopsis of the 12 channel blue print:


  • Facebook: Personal & Business page allows me interaction with friends and people that I network with.
  • Twitter: Allow me to share valuable information and extend my brand identity.
  • Google+: Is Social Search and is essential to your brand.
  • Scoop.It : Is THE CURATION of my goals and it play a huge role in my business strategy
  • Tumblr: Is a sharing bonanza
  • WordPress: Is THE CONTENT portion of my Goal
  • StumbleUp: Offers a great avenue to extend the reach of your content.
  • Works hand in hand with Twitter and allows me to reach potential clients. I have invites. 
  • Empire Avenue: Is a Networking goldmine.
  • Twyla: Works with branding and promotion of my brand
  • Pinterest: Google juice for images.
  • Triberr: Is STILL a great avenue to meet great bloggers but its very important to pick the right Tribes

And I keep track of all of these channel with XeeMe.


That is, in a nutshell my blueprint for workflow! Control your social media channels, your time and Own it in 2012!

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#Facebook And #Google Plus It’s NOT Either OR, Do BOTH!


I am a proud lover of all thing Google, so Google+ is no exception because they are always on their A Game. It is also very exciting to see that they’ve finally reach the goal of getting a Social Media platform right, finally.  Kudos to Google because they continue to rock.  I believe that Google+ will be no different than the other platforms that they have excelled at over the past few years.

English: Google+ wordmark


There has been so much bru-ha-ha about Google + as a platform since its release and even more now with the huge Google move toward Social Search.  The people with negative views of Google+ are mostly users that are recreational social media users that use social media primarily for entertainment. Most of the people that are huge Google+ fans are people that use the platform for business purposes as they see the value beyond just the recreational use.


Although most people that use social media for business purposes are Pro Google+ there have been quite a few that are really NOT warm and fuzzy about the platform. This is just something that I do not understand. These users are somehow under the misconception that they should chose between Google+ and Facebook? Again, something I do not understand.  Why chose?

Google+ and Facebook are totally different platforms and the demographics of my follower are so very different on these platforms as they are on my other social media channels. My Twitter followers are different than my Pinterest followers, my Facebook Page followers are different than my Twitter followers and so on and so forth.


If nothing else we should all, as business owners be willing to explore Google+ if only to tap another demographic in which to expose our businesses and services. This is of course in efforts to gain more business, increase sales, make more cha-ching.  So why chose, go with both platforms. Whatever happened to the saying there’s no such thing as bad publicity? Therefore, look at venturing into Google+ as an additional area in which to extend brand recognition.


Ok, have at it….

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#SocialMedia Meets Video: Have You Tried #CHILL yet


I know…I know….ANOTHER Social Media Platform. YEAH Yeah…However we are after all in a growing technology boom so there will continue to be lots of new and exciting social media platforms introduced. We should maybe view it as an opportunity to get involved with something new and cool and NOT ..”OOOO MMM GGG…Another Social Media platform.” Ok, mini rant over.

I am a bit of a self proclaimed early adopter and I really like to try all of the new social media platforms as I hear about them. I stick with the ones that are cool and that are beneficial to my brand, those that are not sort of fade away. I use my XeeMe Profile to keep track of them all.

Well, I signed up for Chill a while ago but it was one that sort of faded away. However recently there was a bit of a burst of people in my social media circles connecting so I had an opportunity to visit the platform again. I do believe they made a lot of improvements to the interface and I LOVE it. The premise behind Chill is a place to “hang out” and watch videos with your friends. The interface is a bit like Pinterest but for video.  Check it out when you have an opportunity!

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