Search

Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

Tag

Rate of return

Social, Web And Search: It’s All About The Data, Big, Small Or Otherwise

Social, Web And Search: It’s All About The Data, Big, Small Or Otherwise
Social, Web And Search: It’s All About The Data, Big, Small Or Otherwise

 

Social, Web And Search: It’s All About The Data, Big, Small Or Otherwise

 

There’s a lot of dialogue about social media, blogging, content marketing and more, used as a means to market a business or brand. The discussion is continuous because marketing has changed so much that businesses are scrambling to keep up. The ultimate goal for organizations is to have the continued ability to promote and market their company, and the changes are making this a challenge to say the least.

 

Digital Marketing
Digital Marketing

According to Adobe, the marketing industry has changed more in the past 2 years than it has in the last 50. THAT is huge! So, there are many companies that are playing catch-up in a very real and frantic sort of way. The thing about playing catch-up is, that at some point you expect to catch up and that usually happens. However, when things are moving as fast as the marketing industry is, while you are playing catch-up the pace continues to accelerate. This makes it so much tougher to catch up, but it is something that has to be done if one would like their business to survive this technology boom.

 

The acceleration toward digital marketing and progression away from traditional print media created an avenue for social media to take a foothold in the consciousness of everyone and this includes businesses. Social Media was just taking off a few years ago and it has now established itself as a huge part of the every day lives of individuals and businesses alike.

 

There are some businesses that recognized the importance of social media immediately, embraced it and is now thriving in that space. However, as with anything there are still organizations that have yet to see the importance of this media and are now lagging behind terribly. The companies that opted to task their major marketing efforts within the social media space to an intern or their neighbors teenager without bothering to embrace it and get to know more about the space are the organizations that will find themselves that much farther behind. As for the companies that were quick to embrace social, those are the organizations that will continue to move ahead in the space.

 

The companies that immediately recognized the importance of social media are diving head first into this evolving digital marketing space with a vengeance. These companies are the companies that have recognized that the social media honeymoon is over. Further, they’ve realized that it’s time to take social media to the next level. That next level is focused upon content, data and its relevancy to their organization.

 

DataData, big, small or otherwise is the driving force behind having the ability to dominate the digital space or falling even father behind in this ever-transforming space. If you think about it, data is really not that new because traditional marketing utilized data to a certain degree for print campaigns and other non-digital media. The difference with data in the digital marketing space however is a bit different because it’s on a much larger scale due to the sheer volume.

 

Historically, those involved with traditional marketing have experienced challenges in areas of measurement of ROI. Data, big, small or otherwise provides the necessary information in which to bridge this gap. Data provides an avenue in which to measure the results of any marketing campaign and companies that have been more progressive in the digital marketing space are recognizing the importance of data in their digital marketing campaigns.

 

Data and companies focus on it will push one dimensional social media “experts” to step up their game in this digital marketing space, as more and more emphasis is placed on providing ROI for campaigns.   Hence, we are moving away from social media that is not measurable to an area in which campaigns are calling for experts with the ability to go beyond just sharing and engaging, to analyzing the results of campaigns.

 

Measurable content is a huge component of the continued growth of social, search, web and visual content. It is actually one of the driving forces behind the growth in the digital marketing space.

 

The need for content that is measurable will continue to rise as the digital marketing space expands. So it is advisable that you brush up on your data and analytics because the maturation of social media just evolved into providing measurable content and analytics. So data and the ability to measure it will become more and more important as the digital marketing space evolves.

 

As organizations gain control over their big data and create the ability to effectively utilize smaller concentrations of data effectively they will start to realize the importance it will play in analysis and the measurement of ROI. Essentially data, big, small and otherwise is very important and will gain more importance as organizations realize that data is the key to dominating the digital marketing space.

 

Big Data
Big Data

Data will continue to create a quandary for organizations and marketers as it continues to grow. Digital marketers that realize the importance of data and have recognized the shift in the digital marketing space to utilizing data will be the segment of marketers that will thrive in this ever-evolving space.

 

As organizations recognize that their power to make more informed operational decisions due to analyzing data, the demand for digital marketers with this ability will increase exponentially. So, goodbye social media gurus, it’s been fun but social media playtime is officially over, because it’s time to analyze some data.

 

As usual, I welcome comment, good, bad, ugly or indifferent. So you can follow and circle me on Google+, Facebook and or Twitter.

 

Source:

Adobe Digital Survey Report 

 

 

Enhanced by Zemanta
Advertisements

A Blog is NOT Optional: Whatcha’ waiting for? Start #Blogging.

Blog

At one time it was enough to have a website, and in actuality that was not so long ago.  The goal of a traditional website was to provide an avenue in which customers and potential customers could visit to get a feel for your company. It is a bit of a ” Let me check them out…” but on a business level.  So mostly everyone now has a website although I recently discovered a company or two that DID not have a website. I can’t even imagine, however that is totally another blog post.

 

The first wave of internet, Web 1.0  had everyone create websites, however we are now way past just having a website because we are now in a much more socially engaged world.   Web 2.0, or the social web is an era that is much more social, engaged  and very interested in fresh new content, which surpasses the capabilities of traditional websites.  This has pushed us away from a static website which usually is not regularly updated to provide content fresh enough for the new more engaged Web 2.0 users.  So the need for a blog which provides new, fresh and more engaging content to readers sometimes on a daily basis is not optional but really almost required at this point.

 

The demand of the more socially engaged readers are more in tuned to companies and organizations that they select to do business with. Not only do they want to check out a company Facebook page but they also want to check out the company blog. They want to feel as if they are getting to know the people behind the company that they are doing business with. This is one of the reasons that blogs are so popular and are a necessity anymore.

 

In addition to providing content for readers, blogs allow companies to supply an ongoing source of fresh content to Google by way of blog post. This makes the Google Bots happy, feeds the new Google Panda, acts to increase search ranking and provides ongoing brand recognition to customers.  This is a Win – Win scenario for companies! So I say businesses, start blogging because it is no longer optional it is a necessity. Trust me, your competitors are blogging!

 

As usual, I welcome comments or questions, good, bad, ugly or indifferent. So feel free to leave a comment here, catch me on Twitter, My Facbook Page  or Google+ page.

Enhanced by Zemanta

Create a free website or blog at WordPress.com.

Up ↑

Mobilizing Ideas

Activists and Scholars Debate Social Movements and Social Change

Asher Edelman

Investor and Art Collector

The Writing of John Laurits

Insurgent journalism. Poetry. Weaponized Mathematics.

niki1k

Just another WordPress.com site

Attila Ovari

Loving Life and Inspiring Others

toughlovetrain

t. t. thomas /// staying alive while getting there

Carefree Maroon

"Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare." - Audre Lorde

Wausau News

Health and Freedom News

%d bloggers like this: