Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics


Second Life

Tablets, #Cloud Computing and #SemanticWeb Will Change How Organizations Do Business

Technology has touched practically every aspect or our lives, but has had the greatest impact on businesses and organizations.   We cannot go a day without having contact with some form of technology,  whether its laptops, mobile phones , tech gadgets or other forms of Internet Technology.

Organizations are really in a unique position as they can view the technology changes as a positive or a negative. One of the challenges to organizations is the rate at which technology is growing and implementing strategies to keep up with the changes. For individuals it is a bit easier, but for organizations adapting to the growth of technology it is a bit more complicated and I do not anticipate it becoming easier as time goes by.

A few things that will really change organizations in the very near future is Tablets, Cloud Computing and Semantic Web. These technologies will offer a workforce and workplace flexibility that we have never experienced before because these technologies will allow a lot more mobility.

Tablets are becoming really mainstream because they offer the ability to use technology anytime and anyplace. Tablets allow the mobility of a cellular phone but the capabilities of a traditional computer. As tablets expand with newer and more exciting bells and whistles the popularity will increase. When popularity of items increase they become more mainstream which can act to drive the price down.  Soon everyone will have tablets and more organizations will be forced to adapt to tablet usage. This will be the beginning of a new kind of workplace that includes employees with the ability to be more mobile than ever before. This will change the employees perception of the workplace as well as how organizations function.  Organizations will have to adapt to a much different structure based on the growth of a more mobile workforce.

English: Diagram showing overview of cloud com...
Image via Wikipedia

Cloud Computing has the potential to be HUGE and when fully realized will turn the work place, as we know it upside down.  In the earlier days of technology, when organizations incorporated technology by way of desktop computers, servers, storage and other computer technology was needed to take care of the large amounts of data stored.  The growth of Cloud Computing eliminates the need for data storage located in onsite computer rooms by creating information storage in The Cloud. This too creates a huge opportunity for companies to implement a much more mobile workspace and workforce.

Semantic Web is something that is not in our immediate future but will definitely take technology to another level.  With the growth of so many different technologies at such a super quick rate of speed we have become inundated with an abundance of data. All of this data is in different formats, are using different programs and applications so there are a lot of incompatibility issues. With the implementation of Semantic Web, data will be created and or recreated to be more compatible. So data will be created in a compatible way which would eventually allow the technologies to communicate, literally. That ROCKS!

So as individuals we can view all of these things as super cool and consider the implications that they will have to our personal technology and gadgets.  However as an organization, this his huge and will definitely have a huge effect on how things are run now and in the future.  So as business owners we must start to educate ourselves on some of these technolgies so that we will be ready to implement them WHEN the time comes.

The growth of technology is very exciting to individuals but can create challenges to organizations, education is the best way to prepare for coming changes.

As usual, I welcome any comments or questions, good, bad, ugly or indifferent. Feel free to comment here or catch me on Twitter or post directly on my Facebook and or Google+ Page.

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Get Ready #AugmentedReality, #3D, #Immersive Technologies form a #SecondLife sort of world



I am a big fan of future technologies and the role that they will play in our very existence. Computer technologies have grown so much farther that we visualize on a daily basis that it is almost scary.  As these technologies grow our every day lives could very well be very science fiction like.
Technology has grow to the point that we could fully be immersed into our computer experience. It would be a part of our every waking moment. This is where Augmented Reality, 3D and Immersive Technologies moved the every day person from using their computers to allowing computers to immerse themselves in our very existence.
Hell Yeah super cool, Science Fiction kind of stuff. Check out the video below:

Augmented City 3D from Keiichi Matsuda on Vimeo.

Virtual Worlds: Are you ready


I am a lover of Virtual Worlds and have been since attending Grad School, where we had an entire class held on Second Life. I signed up a few months before the return to school and honestly thought it was quite weird. However after the New Media Marketing Class at Full Sail University’s in the Internet Marketing Degree program, I thought the entire concept of a virtual world ROCKED.  I mean REALLY RAWKED spelled in the super cool but incorrect way.

I have been reading more and more about the Semantic  Web and the Future of the Internet and it leads me to believe that virtual worlds are on the upward swing and that technology is moving toward embracing the concept of virtual worlds.  We are currently moving toward the end of Web 2.0 and toward WEB 3.0, which is suppose to allow us to immerse ourselves more into the technology of the Internet, this is virtual world technology.

After falling falling in love with the concept and actuality of a virtual world, I started a Second Life business location last year.  I have since transformed that location to my current business Anise Smith Marketing. My Second Life location has an area to get Free QR code T-shirts for your avataras well as shop for actual QR code products in real life.

I will be rolling out my new tech products division soon. I am currently working on it in real life and on Second Life, here’s a sneak peak.

I am also involved with helping to create and Empire Avenue hub on Second Life. So there is quite a lot going on in my Second Life world.

I am currently working with,  Aries Graphic Design, owner Tami Highbaugh-Abdullah to do some really great things on Second Life. Tami and I attended Grad School together and we both see amazing possibilities with the future of virtual worlds.  Therefore,  we are continuing to grow our Second Life business locations because we are both very excited about the role that virtual worlds will play in our business and the future of marketing and business. This is one of the reasons that Tami has created a video series demonstrating some of the benefits of going virtual world with your business.  See the videos below.

If you would like to get started on Second Life first you have to sign up. Then come by and visit the Anise Smith Marketing and Aries Graphic Design and Internet Marketing locations on Second Life.

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