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Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

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Semantic Web

Hey Old School Marketers: Your Target Audience is DEAD

Hey Old School Marketers: Your Target Audience is DEAD
Hey Old School Marketers: Your Target Audience is DEAD

Hey Old School Marketers: Your Target Audience is DEAD

I grew up in an era that was not technology focused; there were no computers, mobile devices, or Internet when I was in high school. My generation did not even grow up with cable. In fact I remember when cable initially hit the scene, when MTV actually played music and the HUGE campaign “I want My MTV” which was used to push MTV to mainstream. Oh, those were the days. A lot has happened with the growth of technology since my high school years. If you have been able to adapt and embrace this super fast growth of technology, that is fantastic. However, if you have not you could be a little screwed now and a lotta’ screwed later. This, is especially the case if you are trying to run a business based on philosophies and an organizational structure from the 1980’s, MTV Era. The biggest mistake in taking that path is that this audience is dead or on life support.

Think about this, we are reaching an age when we have augmented reality and your business cards can talk. We are moving toward the Semantic Web, closer to an era when ALL of the computers mechanisms in our devices will be able to communicate with each other. Do you seriously THINK that people are in touch with old school methods? NO one is looking backward, or I should say consumers aren’t looking backward. This means that your organization is being left behind,  if you are not forward thinking.

Companies that have not embraced our new social oriented culture and the growing mobile market, are  whistling in the wind. Those companies are targeting a dwindling population. Just visualize it as a numbers game. Think about the target markets that are NOT online and those that are NOT mobile, this number is growing smaller and smaller as more people embrace the digital marketing space. So companies should NOT be gearing  their primary marketing campaigns toward a demographic that is shrinking. It’s really common sense. Companies should be looking to always GROW their audience NOT focus on the shrinking audiences.

Social-Media-Stats-of-2013
Social-Media-Stats-of-2013

In essence, in choosing NOT to adapt to newer technologies companies are choosing to throw in the towel on their businesses whether they realize it or not. Companies MUST go where their audiences are, that’s the only way in which they will continue to grow. In fact Seth Godin wrote a post “What do you think of my brochure? ” 7 YEARS ago, about the total reliance on brochures as a way to reach an audience. That piece was applicable in 2006 and is even more so now.

The Internet is the 2nd most widely utilized channel for news. If people go to the Internet and social media channels for something as valuable and important as news, they will also go there for other information as well. So, every business SHOULD make it a priority to have a strong social media and mobile presence. The old saying, “If we build it, they will come.” definitely applies to a strong digital footprint. On the other hand, if we build it and it’s geared toward a dwindling demographic, they may NOT come. As business owners we should be interested in substantially shifting those odds in our favor by going where our customers are.

Where America Turns To For News  via Gallup.com
Where America Turns To For News via Gallup.com

Ultimately if companies are not tapping a new more social and mobile oriented market with content geared for this demographic, they are taping a dead audience. Take a look at the video below to see exactly HOW much social and mobile is ingrained in who we are, as a culture now.

People are on the go, we now live in a super fast paced world, and people are looking for content that they can access easily and quickly on their mobile device. They DO not want to read a companies long-winded prepackaged full-page ad in whatever magazine that’s lying about in an office or waiting room. They want quick access by way of mobile while they are on the go. So as business owners we must be willing to supply them with this information or they will go to competitors that will.

The take away, while your organization is spewing their prepackaged printed message, other more innovative companies are going where their audiences are and moving past that 1980’s strategy. The time to step it up was a few years ago and companies that have not done so may be living a “STUFF” got real nightmare if they select to continue on this path.

I am not saying that companies should roll over and die, I am trying to subtly nudge those living in a time warp to adapt or die.

As usual, I welcome all comments, good, bad, ugly or indifferent. I welcome dialogue even if we don’t agree, so follow me on Facebook, Twitter and Google+ and lets start a conversation.

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The Future Of Computing: This ROCKS Bring It On [Video]

TheFutureOfComputers

 

I am a huge fan of the future of technology and I am so looking forward to some of the things that technology has to offer us moving forward.  I am still waiting for the flying cars that were featured on The Jetsons back in the day.

Well Corning is working on some amazing advancements in the future of technology by way of using Glass! Prepare yourself for awesome sauce!  Take a look at the videos below to give you and idea of how awesome this technology is and what role it will play in our very near future.


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Content Curation 101: What You Need To Know

ContentCuration

One of the things that Social Media peeps battle on a regular basis is content creation, which is the ideal way to extend your brand identity, expand your network and potentially created avenues of opportunity to meet clients.   This is one of the reasons that content is king!

We all know that social media can be very time consuming if done properly and worse if not done properly. Either way social media can take a great portion of allocated time so there is always a quest to find ways to continue providing great content while managing time effectively.  Can you say Content Curation??

Well, I LOVE Content Creation!  I do not exclusively curate content, but I balance original content creation and curation which provides an abundance of information to my followers.  I realized early on with social media that I could NOT provide the amount of content that I wanted to my followers because there is just not enough hours in a day. Additionally, I can only provide my perspective on any one subject.  Enter Content Curation, which allows me to provide an abundance of information to those that follow me while providing different perspectives other than my own.

My absolute favorite platform used to curate  content is Scoop.it. There are others but I’ve found this fits my needs so much more than the others.

As you can see I cover a wide variety of topics all of which are so very different but relevant to what is going on now in the technology industry.  Curation allows me to focus on all of these topics, supply unlimited amounts of information and all from different perspectives.

In a nutshell content curation allows you to take valuable information from a variety of sources and compile it into one area and then supply this information to your followers.  I curate a variety of topics most of which revolve around the present and future of Internet Technologies. Take a look at them below:

Still confused about Curation? Take a look at the video below, it will give  you a funny take on content curation.

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#Cloud Computing & Smacking Down Old School Organizational Structures

CloudComputing

I recently wrote about organizations with old school marketing departments and how they will be soon rendered useless. Well, I think I was less harsh with the phrasing, however you all know what I mean. Well, if you think beyond the Marketing Departments of these organizations you will realize that companies and organizations that have held on to an old school way of marketing are usually holding on to an old school way of doing business as well.

Old school organizational structures are a thing of the past. This is primarily due to the growth of technology, social media and companies becoming more global.  As technology grows so does the mindset of employees and potential employees. This can present a challenge to organziations if they are running the company as they did in 1980. We will not even discuss companies that have not changed their way of operating since  the 1960’s or before.

Times have changed, people have changed, technology has changed and companies have to adapt their business structure accordingly.  Some technology changes that have had the biggest impact on workers are mobile technologies. These technologies allow workers to think outside of The CUBE. This means that options for talented employees will grow due to the ability to become more mobile with the growth of technology.  Technology is allowing employees to think outside of their immediate commutable area because they are reaching the point in technology growth that they will no longer be limited by distance. Mobile technology is allowing this to happen right before our eyes. The advancement in computer technologies which has brought us Tablets and Smartphones has moved us that much closer to  true mobility in workplace or workforce I should say.

English: Cloud Computing visual diagram
Image via Wikipedia

Cloud computing is one of the final pieces of the puzzle that will allow employees to be totally mobile. This is HUGE for employees because it will allow them to unchain themselves from their cubicle.  This is a great thing for employees that are thinking of  expanding their opportunities. However this may present challenges to the old school organization that have not remained abreast of the growth in technologies.

Cloud computing will allow workplaces to essential remove the need to have a huge server/computer room which is currently used for maintaining data storage and integrity.  Cloud computing allows this data to be stored in “The Cloud”  which allows the information to be ready accessible by all with permission to utilize it. Can we say HUGE??

If companies are able to implement this properly it will allow employees to be cubicle-less and totally mobile. Although this is huge for employees because it would allow them the ability to work from home, work from the beach, work from a little bistro in Italy if they choose. This can also benefit employers as well.

Companies can view this as a negative as some old school organizations may, but it can be viewed as a positive for companies as well. As an organization that is receptive to change, has embraced new technologies, and a change in organizational structure this will give them the opportunity to scout talent beyond the local area. This means increasing the chances of implementing a more global employee base. The ability to grab the best and most talent employees from any location in the world will increase with the acceptance of  Cloud Computing.  Again, this is HUGE.

So ultimately everyone can view these technological advancements as a win win for all. Cloud Computing is a game changer to employees and employers. How we chose to view these changes will determine how we adapt moving forward as employees and employers.

 

As usual, I welcome comments, good, bad, ugly or indifferent. So feel free to leave a comment here, or catch  me on Twitter, Facebook or Google+.

 

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YOUR Marketing Department is Obsolete and You are a Fossil

ObsoleteMarkting

Marketing as it once was is totally obsolete, which means the way in which you are pushing your message is NOT effective at worse and not as effective as it once was at the very best. Either way it is really time to reevaluate how you are marketing your business. YES I went there!

I know that there are some things that can’t be altered and or changed but there has to be a system wide organizational adaption to New Media Marketing Technologies or your company will indeed go the route of the Steel Mills in Allentown. I am Singing, Living Here in Allentown by Billy Joel.

I would say that Times are-a-changing but we are beyond that now. We have totally transcending what traditional marketing and media once was to where we are now. We are living in a much more social world, and honestly I can’t see it moving backward to embrace what once was.  So ultimately, no one cares about your marketing chain of command, how you use to market your organization or your pre-packaged message from the “POWERS THAT BE” of your organization. It is quite frankly time to adapt or die.

We are so much beyond traditional marketing that even your companies traditional static web presence has gone the route of tyrannosaurus rex. People, consumers, clients and potential clients want to know what your company is about, they need to hear news, they want to see your pictures, they want to see the company picnic videos ect., NOT  the prepackage message that the stodgy old board members worked on creating for the last 8 weeks.

Companies that still don’t have a blog, Twitter presence, Facebook presence, Flickr presence, Google+ Brand Page and YouTube video channel are screwed until thet opt to get with the program.  This is primarily because technology is continuing to grow by leaps and bounds. People that are totally engrossed in technology and its advancements still feel like n00bs because things are growing so fast.

We are now in the later stages of Web 2.0 which is social and engaging technological platforms and moving toward Web 3.0 which is Semantic & Immersive Web Technologies, Augmented Reality, 3D and 4D Technologies and more. So it’s really time to catch up and catch up fast.  Some of the things that you need to do NOW:

  • Create a Corporate Blog: Talk about your company, what you do, your staff and company events. Share your videos and pics in your blog posts. People love pics and videos it allows them to see what your company is about beyond the corporate image.
  • Make a Facebook Business Page: Talk to your followers, share information that is of value to them. Share videos, and pics.
  • Start a Twitter presence: Share information and engage, DO NOT push your prepackaged message down the throats of your follower.
  • Create a YouTube Channel: Create videos about your company, events, charity events and more. Share your videos within your social media channels.
  • Create a Google+ Brand Page: Share your blog, events, pics from Flickr, videos from Youtube, talk and engage with your followers. Get to know your peeps, dude.
  • Add Flickr to your mix: Take pics of your office,  your employees, events, parties and charity events. Share your pics in your blogs and in your social media mix.

Technology growth is not going to stop for you and your company to catch up. The speed in which technology is growing is faster than even the tech focused can keep up with sometimes. It is beyond imperative that you implement some new marketing strategies into your old school marketing mix at the least. At best I say, scrap  a huge portion of your lame outdated traditional marketing mix, go Web 3.0 and go with a full speed ahead new marketing technology mix. Some things that you can do add a little new media marketing to your mix:

  • Consult with some new fresh blood if you have an old school marketing department
  • Add some QR codes to your Print Ads
  • Look at Augmented Reality a way to spice up your campaigns
  • Add a blog to your static website so you can provide fresh content often
  • Add a mobile website & add an automatic redirect for your web/blog . This allows your website/blog visitors to automatically be routed to your mobile site when they are on their mobile device.
  • Created QR Code Campaigns and steer them toward your mobile site.
  • Optimize all of your Social Media Platforms
Ok, get to work! Let me know what you implement and how you make out. Seriously.  Get Social or Die!
As usual, I welcome comments, good, bad, ugly or indifferent. So feel free to leave a message here, catch me on Twitter, Facebook or Google+.
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Tablets, #Cloud Computing and #SemanticWeb Will Change How Organizations Do Business

FutureOfComputing
Technology has touched practically every aspect or our lives, but has had the greatest impact on businesses and organizations.   We cannot go a day without having contact with some form of technology,  whether its laptops, mobile phones , tech gadgets or other forms of Internet Technology.

Organizations are really in a unique position as they can view the technology changes as a positive or a negative. One of the challenges to organizations is the rate at which technology is growing and implementing strategies to keep up with the changes. For individuals it is a bit easier, but for organizations adapting to the growth of technology it is a bit more complicated and I do not anticipate it becoming easier as time goes by.

A few things that will really change organizations in the very near future is Tablets, Cloud Computing and Semantic Web. These technologies will offer a workforce and workplace flexibility that we have never experienced before because these technologies will allow a lot more mobility.

Tablets are becoming really mainstream because they offer the ability to use technology anytime and anyplace. Tablets allow the mobility of a cellular phone but the capabilities of a traditional computer. As tablets expand with newer and more exciting bells and whistles the popularity will increase. When popularity of items increase they become more mainstream which can act to drive the price down.  Soon everyone will have tablets and more organizations will be forced to adapt to tablet usage. This will be the beginning of a new kind of workplace that includes employees with the ability to be more mobile than ever before. This will change the employees perception of the workplace as well as how organizations function.  Organizations will have to adapt to a much different structure based on the growth of a more mobile workforce.

English: Diagram showing overview of cloud com...
Image via Wikipedia

Cloud Computing has the potential to be HUGE and when fully realized will turn the work place, as we know it upside down.  In the earlier days of technology, when organizations incorporated technology by way of desktop computers, servers, storage and other computer technology was needed to take care of the large amounts of data stored.  The growth of Cloud Computing eliminates the need for data storage located in onsite computer rooms by creating information storage in The Cloud. This too creates a huge opportunity for companies to implement a much more mobile workspace and workforce.

Semantic Web is something that is not in our immediate future but will definitely take technology to another level.  With the growth of so many different technologies at such a super quick rate of speed we have become inundated with an abundance of data. All of this data is in different formats, are using different programs and applications so there are a lot of incompatibility issues. With the implementation of Semantic Web, data will be created and or recreated to be more compatible. So data will be created in a compatible way which would eventually allow the technologies to communicate, literally. That ROCKS!

So as individuals we can view all of these things as super cool and consider the implications that they will have to our personal technology and gadgets.  However as an organization, this his huge and will definitely have a huge effect on how things are run now and in the future.  So as business owners we must start to educate ourselves on some of these technolgies so that we will be ready to implement them WHEN the time comes.

The growth of technology is very exciting to individuals but can create challenges to organizations, education is the best way to prepare for coming changes.

As usual, I welcome any comments or questions, good, bad, ugly or indifferent. Feel free to comment here or catch me on Twitter or post directly on my Facebook and or Google+ Page.

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Talking to Computers and movement toward the Semantic Web

 

 

 

As technology evolves so does our ability to communicate differently.  Technology is now using ASR or Automatic Speech Recognition which allows you to communicate effortlessly with your devices. ASR is setting the stage for the Semantic Web in which computers will communicate with each other.

 

Every movement in technological advancements is moving us more toward the Semantic Web and Future Technologies. What we once thought of as the future of technology or science fiction is indeed happening now. Are we ready for this technology? What will it mean for businesses and individuals. Take a look at the Infographic which displays this technology

 

Speech Recognition
Created by: Medical Transcription

Get Ready #AugmentedReality, #3D, #Immersive Technologies form a #SecondLife sort of world

Picture_12

 

I am a big fan of future technologies and the role that they will play in our very existence. Computer technologies have grown so much farther that we visualize on a daily basis that it is almost scary.  As these technologies grow our every day lives could very well be very science fiction like.
 
Technology has grow to the point that we could fully be immersed into our computer experience. It would be a part of our every waking moment. This is where Augmented Reality, 3D and Immersive Technologies moved the every day person from using their computers to allowing computers to immerse themselves in our very existence.
 
Hell Yeah super cool, Science Fiction kind of stuff. Check out the video below:

 

http://vimeo.com/moogaloop.swf?clip_id=14294054&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=ff0179&fullscreen=1&autoplay=0&loop=0

Augmented City 3D from Keiichi Matsuda on Vimeo.

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