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Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

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No Facebook Profile? Are You a Psychopath? Get a Page, Set Up Your Privacy Settings in 3 Steps w [Video]

Privacy and oversharing
Just a short while ago it was considered taboo for people to be frolicking about socializing, chatting, engaging, liking and poking the many people on their  Facebook pages. Employers were caught off guard and people were unprepared and not equipped to handle the growing Facebook/Social Media phenomenon.

Employers are rebounding, implementing social media usage and policies into their organizational structure and realizing that social media can be a huge part of their digital marketing strategy. Employers are not shying away from social media as they were in the initial phases of the social media revolution.

Employers are now realizing the benefits of having the ability to check out their future employers by way of social  media channels before they invest any time in them as a potential candidates.  They are starting to realize that Facebook with over 900 million users is the norm for communication for so many. It is also now recognize that socializing by way of social media is such the norm that not to do so could even be considered abnormal.  Some are going so far as saying that the people that have an absence of Facebook profile could be psychopaths. I think that is a rather strong statement because I know a few perfectly normal people that chose not to be a part of the Facebook revoloution due to their need to have a private life and not share every detail of their lives. That is totally understandable.  Maybe we should all question why we WANT to share so much. LOL However that is another post all together, which may come under the Social Media people are narcissistic  category.

The philosophy that there is something abnormal about people that are NOT involved with social media is being applied not only in the workplace and employers but to personal relationships as well.  Some even suggest that if a person choses not have a Facebook page we should be wary about dating that person because they are suspicious and could have something to hide. Again, I am not so sure about that and I find that sometimes it’s just not that black and white.

Employers are now taking a new found respect for social media and using it not only to find applicants in a recruiting sence but also using it as a way to red flag people that could potentially NOT be such a great fit for an organization. This is an amazing use of social media and could prove to be very beneficial to many organizations. We have come a long way baby, is all I have to say!

So, since this is now the NORM it is beyond time to make sure you are on point with your online presence.  Yes, time to clean up that Facebook page.  The key to starting with this project is to really allocate some time to getting this done properly. I was a strong advocate of setting and fully utilizing privacy settings as soon as I started my social media Facebook journey. I actually wrote and ebook about it but due to so many of the revision to Facebook the ebook is a bit obsolete although the basic principles remain the same.

The first step is to set up Facebook Lists, this will allow you to share all of your status updates with who you want to, and exclude others. For instance if you are friends with people at work, they may not want to see a picture of your crazy Uncle Buck playing Beer Pong in his boxers, however your family may love it. So if you create a list for Family members that think Uncle Buck is a laugh riot you would be able to share that JUST with them and not everyone on your friends list.

Second step is to share some information that is funny or positive to the public. This allows this content to be viewed by your public or people that have subscribed to your public updates. This is great information that you could use  to give people a view of who you are. So remember to share great content, things that make people laugh or that touches their heart. You can do this by creating a status and posting it only to the Public list using the drop down menu at the status area where you will be posting.

Third Step is to remember to share the information with the appropriate audience when you post a status update.  It is very easy to forget when you are posting to your status to allocate the right list. The good thing is that if you forget to post to a particular list or if you are unsure you can always go back to that post and change it.

Take a look at the short video below that will give you a visual of how to get this done quickly!


Ok, stop reading and viewing the video and get to work.

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@Commun_it IS #Twitter Management Awesome Sauce, Why You NEED IT, @SharelOmer

TwitterCommunIt

 

At one time I was not a fan of any management tools, in retrospect I believe that was primarily due to the lack of need for them.   If you are working with a small amount of accounts or in the beginning stages of your social media usage the need for management tools are minimal.  However, as your business grows, the accounts you manage expand and your social optimization plan evolves you WILL need any and every management tool you can find. So,  needless to say the philosophy that I could manage multiple social media accounts without any tools went out the window.

 

I tried a few tools that had me manage accounts by way of some  form of dashboard. Although these tools seem to work for many, I honestly found the buzzing, movement and noise of the dashboard to be a bit much. I am not by any stretch minimizing any of these platforms but sometimes a platform is just not for you or your brand.  I am a huge advocated of trying any and everything that seems of interest but I will only stick with them if they fit my branding, marketing and or digital marketing needs.

 

At this point in the social media game we realize the importance of Twitter for marketing a business. It is quite frankly my number one social media platform to reach business leads.  Although I do love some of the others, I find that Twitter has worked very well for allowing me to build an amazing network of friends, followers, clients and potential clients.   So if you use Twitter as much as I do and you find it to be an essential part of your digital marketing strategy, it is imperative to find a great platform or tool that helps to manage your Twitter profiles, especially if you manage more than one brand.

 

After trying a lot of Twitter Management tools and platforms I found out about Commun.it.  Well the search for a Twitter Management Tool was OVER because this one fit like a glove.  If you’ve ever read this blog, i’m sure you’ve read a post or two about how Commun.it makes my Digital Marketing Life Complete! They are my Digital Marketing soul mates, the Yin to my Yang, the peanut butter to my jelly, you get it right?  In a nutshell they have it figured out and they continue to one up themselves with the upgrades which meet needs that a person didn’t even know they had. The Commun.it Team Rocks on Ice as well!

 

Commun.it offers the ability to totally manage ALL of your Twitter presences from one platform . In one of the many amazing upgrades, they now offer the ability to manage more than one Twitter profile. This is HUGE especially if, like me you are manager of more than one brand. I am currently managing four of my largest brands using Commun.it and it has really allowed me to maximize my Workflow.

  • Build Relationships: This is the area that allows you to see a list of people that are more in touch with your brand. This section is separated by Most Engaged Members, Supporters, Influencers and Starred Members.  This list changes according to engagement level but most importantly it allows you to interact more with the people that are in touch with your brand so that you can build a better relationship.
  • Manage:  This section allows you to analyze your New Followers, New Unfollowers, Consider to Follow and Consider to Unfollow. This is a great guide in allowing you to monitor your Twitter account in a very strategic way.
  • Discover Leads: The most powerful sections of this platform or any platform that allows you to connect with Leads. This is an essential element to any sales driven industry.  You have to spend a few minutes setting up key words and or phrases which allow Commun.it to compile this data for you, but after that you are golden.

Commun.it recently added more awesome sauce if you can image that!  Using this very powerful platform we now have the ability to import Twitter lists and use the above functions, Build Relationships, Manage and Discover leads.   These three functions are essential elements to any social media platform. I love the, discover leads options because as business owners and Entrepreneurs one has to be the marketing, graphics, account, sales departments and more. So one must have the ability to connect with and discover leads and Commun.it allows you to do so using Twitter which is one of the most amazing social media platforms for connecting with potential clients.

Why it’s Important
Social Media has removed barriers in creating new business relationships, and Twitter makes it easier than ever to connect with anyone. But the chaotic and disruptive nature of Twitter creates a huge challenge for businesses to leverage its potential and put all of the relationships in a business context. This is why for businesses that grow and rely on building & maintaining relationships with their customers, prospects, and partners, relationship management has become more important than ever. While traditionally businesses maintained various silos of relationship management activities (lead generation, CRM, support channels, sales funnel…), social media & online channels are creating a sea change in this area: there is a convergence in the mediums that are used to engage with potential customers, new leads, support cases and more – and the differentiation in these categories becomes blurred as well.

Commun.it is the first solution that fuses community management, CRM and lead generation in a way that enables business-focused relationship management on Twitter.

How Relationship Management Works in Commun.it
Commun.it dashboard is intutive and easy to use. See how you manage relationships in 3 steps:

  • Step 1: Incoming engagements are prioritized – easily focus on your high-value members – top influencers that drive awareness, top supporters that spread your word, most engaged members, potential leads
  • Step 2: Relationship context in a glance – quickly scan through members in each list and see your relationship status, total # of engagements you made, # of times he mentioned items you monitor
  • Step 3: Full relationship history with a member –  drill down to a member reveals full relationship history – all mutual engagements ever made (including all mentions, replies, retweets and dms you ever made), since when you are following each other

 

One of the things that allows Commun.it to surpass the minimal competition that they do have is that they offer amazing features with the user in mind.  Take a look at the video series that I created below to give you a demo of some of the features that are listed above.

 

I am using The Pro Version of Commun.it and I am really loving it. If interested in the functionality of this platform, check out the Commun.it Pro Tier .  I would love to to know what you think of Commun.it!  Feel free to catch me on Facebook, G+ or Twitter of course. 🙂

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