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Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

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Social Media, Education and Social Good

Social Media, Education and Social Good
Social Media, Education and Social Good

Social Media, Education and Social Good

 

I have been working within the marketing industry for quite a while and I’ve witnessed many changes, all of them very exciting. The transition from marketing by way of traditional means, have evolved into a new digital phenomenon that rivals, if not surpasses the Internet boom.

 

Social Media has allowed us to reach out to many beyond our borders, and this is huge for business but also great for those with an interest in doing good.  Social Media has demonstrated that it can be a vehicle to drive social good more than any channel that I’ve seen in the past. This is exciting because it brings together those that want to be a part of social good projects with those that are in need of help.  This is win -win for all involved, the creator of the project and the recipient of the project.

 

As much as I love social media I feel 100 times more passionate about education. So, a short while ago I realized that there was no reason that these two worlds should NOT collide. What better way to make that happen, than by creating a new project that allows me to merge the two things that I love most?

 

I founded Urban Freshman a short while ago, it is a new organization geared toward providing valuable resources for parents and teens to help prepare them for higher education. I felt compelled to create this resource for a variety of reasons. As a mom to a new high school student I feel as if the American public school system is lacking, education has not moved into the age of technological advancement to the degree that is needed to compete and budget cuts to some inner cities will adversely affect our young people for many years. ALL of these reasons and more, factor into why this resource is needed and why I created Urban Freshman.

 

The digital world is growing, people are more plugged in than ever and this includes kids and parents. In spite of this our current public school systems are not fully preparing our kids for the future.  [Take a quick peak at the slide show below]

 

I know that I cannot change education on a global level but I can provide the information needed for kids and parents to make informed decisions about higher education by way of Urban Freshman.

 

Although I called this a social good project and I guess technically it is, but for me I feel like I MUST do this! I feel a need to do something beyond complaining on social media about education and how it needs to improve.  Additionally I feel as if every work experience that I’ve had, has led me to do something beyond the 9-5 and to contribute to something that has the capacity to help so many.

 

In closing, we should all try to use the wonderful and global world of social media to make a difference in some way, because now due to social media, we have an opportunity to make a difference on a unparalleled level.  Also, if you know a parent or teen that would benefit from Urban Freshman, please share.

 

As usual, I welcome all comments, good, bad, ugly or indifferent. I can be found on Facebook, Twitter or Google+ , Follow me!

 

 

 

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Technology And Education, Let The Evolution BEGIN [Infographic]

Technology And Education, Let The Evolution BEGIN

As a person that has taught in a technology forum,  I have a love for education and the integration of technology in this field.  Additionally as a parent, I feel as if education MUST change if we want to compete in this technology focused world, and change has to happen at the early childhood level NOT just the college level.  This is imperative if we want to prepare our children for the real world.  As a nation we must refocus our attention on schools, adding technology and addressing all areas that are lacking in regard to creating a more technology focused educational system for the coming generations.

It is really not optional, it is something that must be done and it must start at the Pre-school level if we want our children to be prepared to co-exist with technology in a world that is becoming more technology focused every day.  Actually technology is moving so fast that is not growing at a daily pace but more of a minute by minute pace. This is one of the reasons that embracing technology at the preschool level is imperative.

Although technology has grown,  the way in which we teach our children especially in the public school systems has not changed as much as it needs to, if we want to set our children up for success.  When I was in elementary school, there wasn’t a need to change education to include technology as we were NOT in a technology focused world. However, that is not the case now, changes need to happen at the preschool level and onward to prepare our kids for college which has embraced technology.  Not doing so is creating a divide that we may not have the ability to be bridge if it is allowed to go without being addressed much longer.

Take a quick look at the video below which will give you an idea of our lack of evolution in regard to education and how we seriously need to change how we view education as a whole.

As stated earlier, I grew up during a time when there was a lack of technology in schools, but it was during a different era. Times were very different, and technology was not a primary focus of anything, let alone EVERYTHING as it is now.  However when I ventured into a technology field at the second phase of my career I was immediately hooked and realized the importance of technology and the role that it could play in our lives,  the lives of our children and in our entire future.  This is one of the reasons that I returned to school. Also,  I just needed to be a part of the historical growth of all things related to technology.

When I decided to return to school for Internet Marketing 3 years ago, technology was no where near as advanced as it is now and that was just 3 years ago.  The super quick growth of mobile devices and tables have really pushed the growth of technology at a exponential rate of speed. It is quite astounding! I do not anticipate the rate of growth slowing down anytime soon.

There has been tremendous growth of technology usage at the higher education level which is amazing but I would love to see MORE education initiatives to prepare younger children which could bridge the gap between preschool and the higher education level.  For a person that is heavily involved and vested in the growth of technology I see any growth as  phenomenal thing and I am looking forward to seeing what will come in the not so near future, especially in the area of Pre-K to 12th grade education.

Take a look at the Infographic below to display just how far we’ve come in the usage of technology in the field of education.

Please include attribution to OnlineColleges.net with this graphic.

Major Ed-Tech Trends for 2013

As usual, I welcome any thought, comments or questions; good, bad, ugly or indifferent. You can catch up with me on Twitter, Facebook or Google+

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