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Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

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Social Search is Here and So Is Social Search Optimization: ARE YOU READY?

Social Search Optimization
I had a discussion a short while ago about the importance of social media to a business person in this era. My specific conversation revolved around the importance of Facebook for new and established businesses. I cannot stress enough that traditional marketing as we once knew it is over. O-V-E-R. I’m not saying that traditional marketing as it once was does not play a role in our daily lives, only that it has changed.  Think about the last time you picked up a traditional TV guide or magazine. Makes you say wow, right? It is imperative that your marketing plan surpass what was the norm years ago and embrace what is happening NOW.

Social Media has really taken business by storm and grown beyond that even. Social Media Campaigns have totally gone beyond posting/updating your Facebook page and Tweeting your deal of the day. As businesses we must be more strategic than that, we must engage our audience, focus on the social media channels that are good for our brand and monitor our insights to see if the content we are sharing is on target. So, social media campaigns are just that, campaigns and really go beyond just playing on Facebook.

One of the biggest game changers in the creation of effective social media strategies are  the merging of social media and search, I’ve talked about this for a few years now. This really involves utilizing social media channels in search results to increase search rank with Google. A huge player in this game will be Google+ although the naysayers would reject this theory. I have personally noticed an increase of my social media channels integrated in my search results and this has increased my organic search presence.

As an Internet Marketing company I visualize Social Search Optimization as a natural progression to utilizing social media, search and optimizing those channels for the most effective  social media campaigns ever.  It is truly time to take it to the next level, embrace the extreme change of marketing, rock your business and learn more about strategies that give your business an opportunity to compete with and maybe surpass its competitors. A company that is totally rocking this Social Search Optimization space is ThinkBigSites, appropriate name don’t ya’ think?

Are you ready to take your social media strategy to the next level?

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What You NEED To Know About The HISTORY OF The Google Algorithm [Infographic]

Google Algorithm

Google is pretty awesome, we all know it! One of the reasons that they are so awesome is the vast amount of improvements and changes that they undergo on a regular basis. Although lots of changes are looked at as a positive thing some meet more dialogue than others and that it changes to the the infamous Google Algorithm.  This is primarily because of the importance of websites to a persons business and any change to the algorithm can result in huge changes to website traffic.   Take a look at the Infographic below to see the entire history of the Google Algorithm Change.

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#Google+ Just WENT #SocialSearch: You’d Better Reach OUT and Grasp This Platform

GooglePlus

I have been speaking of the newness of Social Media as we know it now, all of the Social Media Channels that we should be using and how we should be rocking our blogs .  These are definitely channels that all business owner should have been using for a while and that we should be comfortable with by now. However we all do know that  its not the case because there are still many companies that have not reached out to grasp this new and exiting age of social media.  You all know the companies that I speak of, the ones that are still heavily depended on their fax machines, the companies that are still using AOL and that have absolutely no social media presence .

Not all companies have been totally lax in their grasp of technologies, some are a bit more up to speed on things. There are plenty of companies that have been utilizing SEO strategies and doing quite well.  Well now here comes the kicker, companies that are using SEO exlusively and companies that are not using social media or SEO at all, are about to have the rug pulled out from under them in the form of Google+

I know there is a huge back and forth about Google+ and its importance, blah, blah, blah..Google just changed the game for Internet Marketing, SEO and Social Media with the integration of Social Media by way of Google+ into search.  This is a game changer for those that are social media savvy, heavily involved with technology and SEO masters.  So those that are not, are beyond being behind the eight ball.  The introduction of Social Search by way of Google+  has turned the Digital Divide into a Grand Canyon sized Chasm. I predicted this last year with the introduction of Google+, in my post Google+ IS Social Search. 

The Game has changed, so I’d advise grabbing your thinking caps and putting them on folks.  There is an even steeper curve to climb now, some will conquer it and some will be collateral damage. Either way, please know that the Game has Changed.

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Are You YouTubing? #SocialMedia And #YouTube Go Hand In Hand

YouTube

YouTube is the SECOND most search channels online, first only to Google. That is HUGE!  This is reason enough for you to seriously consider adding Youtube to your arsenal of social media tools.  Think about how big that is and how big that could be for your brand. A person searches Google 1st and then pops over to Youtube to search. So if you have your brand on Youtube this is definitely a For The Win for your brand.

Something else to think about, Google is #1 for search, Youtube is #2 , both of which are Google holdings. So think about the importance of Google+, I’m just throwing it out there.

Youtube is not one of the channels that can be easily used for original content as some of the other social media channels  because there is a little creativity and skill needed to to create original content. This is something that not all people have but it can be acquired and there are a few options that can be explored immediately.

Image representing YouTube as depicted in Crun...
Image via CrunchBase

First you need to get started with creating a Youtube channel for your brand. Add your logo and customize the channel with your   brand. There are a few options when creating a look for you channel that are standard but you can go beyond that. You can add a custom background and tweak the colors to totally match your brand.

If you are unfamiliar with creating a video, a good  way to get a quick video up for your channel is to use some of the video creation tools provided by Google.  Take a look below.

How to create an easy video for your channel.

  • Xtranormal is an avenue that allows you to create an easy animated video in a few steps. This can be used to create a video about your brand, company or new promotion that you are having. I created an Xtranormal video for the introduction of one of my new company capabilities. I was introducing QR Code Products so I thought I would use this avenue to create a bit of an intro of this service.
  • Search Stories allows you to create a video based on search criteria. You can create a great video for your company or brand using search terms. See the example below.


Take a look at the Infographic is below, it will give you an indication of how HUGE Youtube  is and how you can’t afford to ignore it.

YouTube Killed TV
By Freemake, proud developer of YouTube Converter

OK, times-a-wasting’ Go ahead, get started!

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Google+, Panda, and Social Search

GoogleSocialSearch

There is a lot of dialogue and misconception about Google+ which displays as minimizing this very important platform . Google+ is not only the one to pay attention to but this platform is a GAME CHANGER. Google has been planning for this for quite a while and tweaking all of their platforms accordingly.

Those involved in Internet Marketing Industries recognize the importance that Google+ will play in the future of the growth of the Internet now and in the very near future. I guess that is why most of the early adopters are strong advocates of this platform.

If we just take a minute to think about Google up until now we should realize how powerful this platform is going to be once all of the pieces are in place.  Google didn’t start as the powerhouse that it is now but the added pieces of the puzzle until they gained momentum and became the force to be reckoned with, that they are now.

Google recognized the power of social media, word of mouth, viral content and made a few attempts at trying to get in on the action. While continuing to dominate search they continued to move toward becoming more social and taking note of the errors of other social media platforms.

The roll out of the +1 was the first overt move toward a successful social platform, it moved Google users toward becoming acclimated to performing a social media action.  As we were performing actions we really didn’t see the big picture and what the reaction of that social media action would be because that was before Google painted the big picture for us or a portion of the big picture.  We all know for every action there is a reaction which is becoming evident now that Google has rolled out the Google+ social platform.

Google rolled out Google+ now those +1’s that we’ve been clicking are starting to make a bit more sense as they now are on display in our Google+ page.  Additionally the +1’s are now starting to show up in search results. WOW, that’s HUGE!  Google recognized the power of the Facebook “LIKE” and went with the +1 . What’s really REALLY different about this is that the Facebook Like remains within Facebook or on an individuals online platform by way of widget but the +1 WILL move within Google+ Social Platform,  and SEARCH results.  That’s the Game changer and that’s the beginning of Social Search.

So what we have is Google a dominating force, Social platforms, the power of word of mouth marketing by way of the +1 all rolled up with and mixed into the famous or infamous Google algorithm tweaked with Panda.  All of this creates what will change how we  view, process and search data.  I will say it again, Google+ is  Game Changer so you’d better pay attention.

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