I had a discussion a short while ago about the importance of social media to a business person in this era. My specific conversation revolved around the importance of Facebook for new and established businesses. I cannot stress enough that traditional marketing as we once knew it is over. O-V-E-R. I’m not saying that traditional marketing as it once was does not play a role in our daily lives, only that it has changed. Think about the last time you picked up a traditional TV guide or magazine. Makes you say wow, right? It is imperative that your marketing plan surpass what was the norm years ago and embrace what is happening NOW.
Social Media has really taken business by storm and grown beyond that even. Social Media Campaigns have totally gone beyond posting/updating your Facebook page and Tweeting your deal of the day. As businesses we must be more strategic than that, we must engage our audience, focus on the social media channels that are good for our brand and monitor our insights to see if the content we are sharing is on target. So, social media campaigns are just that, campaigns and really go beyond just playing on Facebook.
One of the biggest game changers in the creation of effective social media strategies are the merging of social media and search, I’ve talked about this for a few years now. This really involves utilizing social media channels in search results to increase search rank with Google. A huge player in this game will be Google+ although the naysayers would reject this theory. I have personally noticed an increase of my social media channels integrated in my search results and this has increased my organic search presence.
As an Internet Marketing company I visualize Social Search Optimization as a natural progression to utilizing social media, search and optimizing those channels for the most effective social media campaigns ever. It is truly time to take it to the next level, embrace the extreme change of marketing, rock your business and learn more about strategies that give your business an opportunity to compete with and maybe surpass its competitors. A company that is totally rocking this Social Search Optimization space is ThinkBigSites, appropriate name don’t ya’ think?
Are you ready to take your social media strategy to the next level?