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Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

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6 Digital Strategies to Apply to Your Job Search

6 Digital Strategies to Apply to Your Job Search
6 Digital Strategies to Apply to Your Job Search

6 Digital Strategies to Apply to Your Job Search

 

Technology has changed so many things in our lives and it has been such a quick change that it is almost mind-boggling. One minute we were reading magazines and newspapers, the next minute we are consuming news and information by way of tablet and mobile device.

 

As we move further and further into this technology driven world we must continue to adapt every aspect our lives to stay up with the super quick changes. One of the things that we need to adapt immediately is HOW we search for jobs.  This change may allow us to gain a bit of competitive advantage, which is so important in the job search game.

 

At one time it was enough to post a resume to the job boards and let the recruiters find you. That is not necessarily the case now and this is due to so much competition. Also so many are choosing to go one step further by using digital channels to take their job search to the next level.  Those that are a little savvy are using digital strategies that are usually applied to marketing, to their job search efforts like branding, mobile web, social media and other strategies.

 

A few very easy Digital Strategies that you can easily apply to your job search:

 

Social Media: Before you do anything, clean up your social media profiles because recruiters DO check social media profiles.  So if you have college photos being a pot worshipper, any and all forms of nudity, beer pong and other types of nonsense delete them or make them viewable to only a certain list of people. Also refrain from using profanity laced status updates because NO Company wants to hire a potty mouth as a representative for their organization. If you feel a need to vent by cursing, do so under your breath instead. It’s kind of old school but grumble under your breath, while walking away from your keyboard.

 

Portfolio: If you have a portfolio of work, make sure that is online and accessible to recruiters. This allows recruiters to see if the work you’d done is a fit for the position that they are recruiting for currently. The goal is, again, to stand apart from your competition and providing a link to your work will do this.

 

Website: These days even if you do not have a business, you should have a website.  Branding yourself online is so important because it allows you to stand apart from your competition. Before you start your website buy a domain utilizing your name. If your name is John Anthony Smith, try to get the domain JohnASmith.com. This will allow you to create an online presence for yourself, adding information about yourself, projects you’ve completed etc. BRAND YOURSELF so that you stand apart from those competing for the same position. The website allows recruiters to see you beyond what is just listed on your resume.

 

You can easily create a website on WordPress.com but if you are really savvy you could go with a self-hosted WordPress.org website.

 

2 Minute Video:  The power of video is an amazing thing and we see this every day on our social media channels. This can definitely be applied to your job search efforts.  Creation of a short 2-minute video about who you are as a person allows recruiters to get a glimpse of your personality. Your resume can portray who you are in a business sense, but cannot effectively portray who you are on a personal level, but a video can. Sometimes employers are looking for a certain personality type for their organization and a video could demonstrate this to them.

 

Mobile Resume: There is no secret that mobile usage will surpass traditional PC usage shortly. So get a jump on it by adding your resume to your mobile website, if you have one.  If you plan to create a WordPress site, you can create a traditional website OR go with a mobile website using a WordPress Mobile Template.  The GREAT thing about making your resume accessible to mobile users is that you can instantly send your resume in link form to recruiters during the day without accessing a computer.  Recruiters usually contact you during their business hours which is also during a time when you are working. So having your resume on your website allows you to take advantage of a potential opportunity in a timely manner.  The recruiter now has  a copy of your resume until you can send them a print ready copy from your home computer.

 

LinkedIn: Utilizing this resource is ESSENTIAL to moving your job search to the next level.  I’ve read that 74% of recruiters use social media as a way to find candidates. Of those, 94% are using LinkedIn. This is HUGE! So using LinkedIn is essential.

 

 

Don’t just throw up a profile; utilize all of the bells and whistles that LinkedIn has to offer. In addition to your profile, add links to your social media channels, website, portfolio, mobile resume and 2 minute video. Use this platform to SHOW recruiters WHY you are the right candidate for the position that they are trying to fill.

 

The Takeaway:

 

Go out there and be digital! Take your job search to the next level and compete for the position that you KNOW you’re qualified for.

 

As usual, I welcome all comments, good, bad, ugly or indifferent. Follow me on Facebook, Twitter or Google+.

 

 

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So What The Heck Is Black Hat #SEO [Infographic]

BlackHatSEO

I’ve heard discussions about Black Hat SEO and Red Hat SEO. What’s the difference? Why so confusing?  Does it matter now since SEO has change due to Panda Updates and Google+?

Well, take a look at the infographic below it will shed some light on Black Hat SEO .

Source: seo.com via Anise on Pinterest

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The Evolution of #Facebook [INFOGRAPHIC]

EvolutionOfFacebook

 

I am a huge advocate of Social Media in general and I believe Facebook plays a huge role in what social media has evolved into.   People tend to go on and on about how they hate Facebook, Invasion of Privacy blah..blah..blah. However we all have to realize the important life altering role that Facebook has played in how we communication and actually how we live  now.

Although there are a lot of channels that proceeded Facebook, they are the platform  that has made it possible for us to as social engaged as we are now. Good, Bad or Ugly Facebook has changed the entire world.  Take a look at the infographic below to give you a Timeline of those changes.

 

The Evolution of Facebook Features

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2012 Its Time To Organize Your #SocialMedia Channels ALL In One Place With #XeeMe @AxelS

#XeeMe: If you're online you NEED to be on @XeeMe

This is 2012 and its a perfect time to bring organization to your life, every aspect of your life so this includes your social media channels as well. I am a HUGE advocate of social media and trying the many channels that are constantly being introduced. There are so many platforms to try, that  it can get to the point where keeping up with these channels can become overwhelming.

I started keeping track of all of my channels by way of little notebook. Seriously? What a fail on my part because I literally ran out of pages, it became extremely unruly and just quite frankly just a little silly of me.  I don’t know what I was thinking to try to keep track of online channels using an old school method. So I started to search for online tools to keep track of the many platforms that I use on a regular basis.  I dabbled with a few until I found XeeMe.

XeeMe is one of the most amazing tools that I’ve  found to help keep track of the growing number of social media channels that you may have.  XeeMe does allow you to keep track of all of your social media channels but it does so much more because there is a very powerful analytic aspect of XeeMe which allows you to monitor your engagement on these channels as well.  Additionally you can connect to other members of XeeMe as well to grow your network.

I have been blogging about adding many channels to your social media presence, now that you’ve done that use XeeMe to organize those channels.  To learn more about XeeMe, meet Axel, the founder and rest of the brilliant team behind this wonderful platform join the XeeMe Power Network Group on Facebook. They are super engaged, willing to answer questions and its a group of people that will help you to use XeeMe to help organize and grow your social media network.

Take a look at the video below to give you a peak into XeeMe through the eyes of its founder Axel Schultze

Now its time to get organized with XeeMe, Let’s connect there too: Anise Smith’s XeeMe

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Google+, Panda, and Social Search

GoogleSocialSearch

There is a lot of dialogue and misconception about Google+ which displays as minimizing this very important platform . Google+ is not only the one to pay attention to but this platform is a GAME CHANGER. Google has been planning for this for quite a while and tweaking all of their platforms accordingly.

Those involved in Internet Marketing Industries recognize the importance that Google+ will play in the future of the growth of the Internet now and in the very near future. I guess that is why most of the early adopters are strong advocates of this platform.

If we just take a minute to think about Google up until now we should realize how powerful this platform is going to be once all of the pieces are in place.  Google didn’t start as the powerhouse that it is now but the added pieces of the puzzle until they gained momentum and became the force to be reckoned with, that they are now.

Google recognized the power of social media, word of mouth, viral content and made a few attempts at trying to get in on the action. While continuing to dominate search they continued to move toward becoming more social and taking note of the errors of other social media platforms.

The roll out of the +1 was the first overt move toward a successful social platform, it moved Google users toward becoming acclimated to performing a social media action.  As we were performing actions we really didn’t see the big picture and what the reaction of that social media action would be because that was before Google painted the big picture for us or a portion of the big picture.  We all know for every action there is a reaction which is becoming evident now that Google has rolled out the Google+ social platform.

Google rolled out Google+ now those +1’s that we’ve been clicking are starting to make a bit more sense as they now are on display in our Google+ page.  Additionally the +1’s are now starting to show up in search results. WOW, that’s HUGE!  Google recognized the power of the Facebook “LIKE” and went with the +1 . What’s really REALLY different about this is that the Facebook Like remains within Facebook or on an individuals online platform by way of widget but the +1 WILL move within Google+ Social Platform,  and SEARCH results.  That’s the Game changer and that’s the beginning of Social Search.

So what we have is Google a dominating force, Social platforms, the power of word of mouth marketing by way of the +1 all rolled up with and mixed into the famous or infamous Google algorithm tweaked with Panda.  All of this creates what will change how we  view, process and search data.  I will say it again, Google+ is  Game Changer so you’d better pay attention.

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2012: How New Media Works, THE 12 Social Media Platforms Explained

2012
I was having a discussion with Michael Q Todd about Social Media and platforms that are really rocking. It was a very informal, laid back but very informative discussion but these 12 platforms that have been rockin’ for me. After working to get my social media strategy where I want it, this is what i’ve come up with.

12 Platforms you should check out for 2012:  

Mark Zuckerberg, founder and CEO of Facebook

Facebook 

There are a lot of people that have issues with Facebook for whatever reason. STOP TRIPPIN’ people! Yeah I said it. Facebook, love it or hate it but they have around 800 million users and they are still growing. This is HUGE for your ability to build your brand. It’s not really about love or hate, frankly it’s about business, brand exposure and Cha-ching!

Facebook has now created an option to Subscribe. This is HUGE for people that use their personal Facebook page for networking, like me. This allows people that follow you on other channels to follow you on your Facebook personal page without becoming your friend. Remember if you opt to allow people to subscribe to your updates, remember to provide some information that would appeal to them and use the public option to post.

Facebook is a driving force behind social media and if you are smart you will take advantage of this to propel your brand. The new revamped Facebook Timeline with ability to offer people the opportunity to subscribe to your updates is HUGE for your brand. Add the power of the Facebook Business Page and that makes a power combination.

When you scoff at Facebook, think about which comparable platforms offer you the ability to reach up to 800 million people.  So if you have jumped off the Facebook bandwagon, I suggest jumping back on. 800 million people, there’s nothing to think about, just do it.
Twitter  

Twitter offers a HUGE opportunity to reach out to an unlimited amount of people, with 140 characters.  Things to keep in mind, don’t spam, don’t shove your marketing message and or sales pitch down the throats of your followers. They don’t care what your selling. REALLY. Twitter is about sharing content that is of value to your followers, NOT about you, your message and what you’re selling. The plus is that providing great content and valuable information will put you in a position to be viewed as an authority within your subject area. This will increase your chances of turning followers into potential clients, clients and or people to collaborate with.  Twitter is HUGE, use it.

Google +

Is the new kid on the block and is really being minimized by many. This is a platform that should be taken serious if nothing more than realizing that Google RAWKS. The Internet would NOT be the same if Google wasn’t a huge player. Google+ is not just a social media platform but a Game changer.  Google + will change the Internet as we know it like they did with the introduction of Google and the domination of the Internet since then. Google will take every platform that they own or that they plan to own and add it to Google+ to make it ROCK. BELIEVE IT! Google+ is the Game changer because it is the beginning of Social Search. Grab a Google+ Page for your business as well. Pay attention peeps.

Scoop.it

Curation is a huge part of the future of the Internet, primarily because there is an abundance or over abundance of information floating about on the millions of social media channels. People are quite literally overwhelmed by the amount of information that is being chucked at them. Curationallows the curator to compile topics of interest by weeding through the information, finding what’s of relevance to their demographic of followers and supply that information to their followers. This is what Scoop.it is all about and you need to check it out.

Image representing Tumblr as depicted in Crunc...

Tumblr

Is an extremely social media oriented blogging platform that is easy to share, easy to follow and extremely popular. I use my Tumblr account everyday. Tumblr is great for supplying small segments of information, pictures and quotes to people that are interested in grabbing quick information.

WordPress

Is one of the most powerful blogging platforms available now. I am a reformed WordPress basher that really didn’t get the big hoopla about WordPress until I used it myself. I was using Posterous as my primary blog platform of choice, they changed their format and IMHO Jumped the Shark. So, I was almost forced to look at the only blogging platform that I hadn’t tried  and that was WordPress.  I like the functionality of the free platform and I really REALLY love the self hosted WordPress.org option.  Since WordPress added the option to subscribe for most of the blogs, they are now the best in my book.  I use the Free format for everyday, uncomplicated blogging and the self hosted format for my more involved blogging needs.

StumbleUpon

Image representing StumbleUpon as depicted in ...

Is one of the most underutilized and underused formats in the social media game. Stumbleupon will give some serious juice to your content. I have included it as a sharing option on my blogs, I’ve added it to my Chrome Plugin and I Stumble every blog that I +1 and share. Use it!

Commun.it

Is one of the BEST Twitter management tools that I’ve ever used. I am usually not one for Twitter management tools;  However, I really LOVE Commun.it.  This platforms helps you to focus on people that are your most engaged members, supporters and influences. That’s huge because it allows you to know who is really in touch with your brand so you can actively engage with them. This is “For The Win” for creating an active and engaged Twitter following.  Commun.it also gives you an indication of those that have unfollowed you and those that you should consider unfollowing based on lack of engagement. This is a must in your arsenal for 2012. It is still in Beta and by invite only so if you want, grab INVITES

Empire Avenue

Is first and foremost a great way to meet some really AMAZING people, not just any people but the Social Media Elite ( my opinion) There are so many people in technology and social media related fields playing this social media stock market game.

What’s good about Empire Avenue is that it numerically rates your social media activity by  platform and assigns a dividend (div) amount based on how engaging your content is. The dividend is payed out daily to people that buy your shares, sort of like dividends in real stock market.

You can register as an individual or as a company. After you register, connect your social media channels and watch your share price and divs go up. There is a big drive to buy n00bs, because players have an opportunity to buy shares at a low price.

This game is not for the faint of heart. If you content sucks, your divs will suck and people unload your shares. The good thing is that share price and divs can give you an indication of things in your social media strategy that you may need to work on.  What’s more important than the gaming aspect, is that Empire Avenue offers players the opportunity to meet and learn from some of the most amazing, tech savvy people that they will ever meet.   Join, then chase down the Facebook Groups, Social Empire, Team Zen,  XBar and Eav Winners. Join the groups, learn the game and meet the amazing people behind the game.

Twyla

I am still learning a lot about Twyla but this is one of the platforms that I will be using more. One of the HUGE things about Twyla that I like is the POWER TWEET. It allows you to create the most powerful tweet ever.  Twylah is still in Beta so you have to ask for invites.

Pinterest

Is Image driven Google juice. It is the “New” Hot Social Media Platform, although I hear it’s been around for a while. Either way everyone is jumping on it, primarily because people really love pics and that is the driving force behind Pinterest. It allows you to grab pics from online sources, Flickr, Urls and uploaded images and add to your boards. People can then share those images by repinning them. You can also embed the images, which is really cool. I just started using this and I really like it.

Triberr 

Is the ultimate source of Blog Juice! One of the things about blogging is the ability to get your content out there, shared, Tweeted etc. You can have the greatest blog out in the world with the most wonderful content but if no one reads it,  the content is almost irrelevant. Triberr is the key  to getting readers for your blog content.

Triberr allows a user to create a Tribe and add members to their tribe. All tribe members can add an RSS of their blog which then gives the tribe members an opportunity to share  this content with their Twitter followers.  This is huge for brand awareness, blog traffic, subscribers and potentially for meeting clients and collaborators.

When a person is invited to a Tribe they can then create a new Tribe of their own and invite members. Triberr is still in beta so you will need an invite, which are not really spread around like other Beta platforms. This is primarily because to offer an invite to Triberr is inviting that person into your Tribe.

The key to being successful with Triberr is being very selective about who you invite to your Tribe and careful about Tribes that you join. I find that it is best to have similar and or complementary content as the people in your Tribe.  Also, make sure any Tribe that you join have members that are willing to share your content with their Twitter followers as you are willing to share with yours. I’ve learned these things the hard way so I am very selective about Tribes that I join.  If you join a Tribe that does not meet your expectations there, just bounce. I would, I have and would do so again.

OK, those are my 12 things for 2012. Rock on!

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YOU may be a Social Media Guru but YOU DO NOT Have 10 years of Social Media Experience

SocialMediaGuru

The influx of the self appointed Social Media Guru, I believe is motivated by the need of old school organizations to pigeon hole, define and quantify an industry that they do not understand based on antiquated and old school usage standards.  So people that are in the industry feel compelled to meet qualifications that are unrealistic and quite frankly not true.  Social Media as we know it for business is a relatively new industry so all of the Social Media Gurus claiming to have 10 years experience are lying. Yes, I said it!

The driving force behind social media in the earlier stages, for individuals and businesses was driven primarily by Facebook and Twitter. These social media platforms, although they feel as if they have been around forever, have not. They are both really relatively new forms of media and have only been around for a few years.

Facebook was just created in 2004, that is about 7 years ago.   I guarantee there were absolutely NO businesses using Facebook back then as a business tool.  Business started to jump on the Facebook bandwagon with the introduction of Facebook Pages. It was at this point that businesses were able to create a space for their business NOT just their personal social media presence and that happened with the introduction of pages in 2009.

FacebookPages

I am not saying that online interaction was nonexistent in the earliest stages of the Internet hitting mainstream. I am saying that businesses were not involved with Social Media as it is now and that there were NO Social Media Guru’s around. So in essence it is impossible for anyone to claim to have ten years experience or expect social media marketers to have ten years of experience when there was really no such thing as social media as we know it ten years ago.

I do understand that marketing online has been around since the 1990’s when the Internet started to go mainstream but it was at best in its earliest stages.  As an early adopter I was involved and fascinated by the Internet and the ability to have access to so much information. Most of the marketing by way of what was called the World Wide Web then consisted of very basic online stores and affiliate marketing by some of the companies that were around in the earliest stages of the Internet.

Social Media for business is VERY New in comparison to the more traditional marketing strategies and we are all learning and growing with this industry.  Since it is still so new and, at  best in the earliest stages of growth, there are NO SOCIAL MEDIA GURUS and NO ONE HAS TEN YEARS OF EXPERIENCE in Social Media as we know it now. Furthermore you should really stop saying it because it makes you sound like an idiot. I say that with love in my heart. 🙂

More at : That Was Then This is Now: Facebook and Social Media AS WE KNOW IT NOW…

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2012 Beginners Internet Marketing Guide

Internet Marketing 2012

 

During the holidays and through out the year I’ve encountered many companies that have amazing products to offer but are totally stuck in a time warp, as in how they really need to be marketing their amazing products and services. A company can have the most amazing, life altering product and or service to offer but if NO ONE knows about these services and products it’s irrelevant.

Technology has surpassed the time when a business could advertise a company in a small local free digest, take orders by telephone at your location or office. As a tech savvy society it is imperative that our companies grow with technology and not continue to hold on to old ways, now matter how comfortable.   We have also moved past the times when it was OK, to just have a website.  Needless to say, if you don’t even have a website, there is quite a bit of catching up to do.

I know that getting started if you are not on board with technology can seem like a daunting task.   So  a few steps that you can take to get on board with Internet Marketing in 2012.

  • Blog: A blog can be used in instead of a website or it can use do compliment a traditional website.  The most amazing thing about a blog is that it is serious GOOGLE JUICE, which means the format of blog can act to get pretty good exposure and increase Google ranking.  Blogs, as opposed to websites offer the ability to provide an ongoing flow of new content. That is of course depending on how much you post new content to a blog. The continuous posting of new and fresh content is one of the things that Google Bots search for on any web presence. So if you don’t have a blog, what are you waiting for start blogging.   I have have used practically every blogging format available, so I say go straight for the best and that’s WordPress. It is a great format and Google LOVES WordPress.  WordPress.com is hosted by WordPress and is really pretty easy to get started. Then there is the full blow content management system of WordPress.org, which would be hosted by you.   Take a look at the Tutorial below, it will give you some tips on WordPress.  It is a recorded webinar so it is a little long but it will give you everything needed to get started.
  • Facebook Personal Page: I started my personal Facebook page as a way to connect with friends and family but it really has become a huge tool for networking. So now I use it 85% for networking 15% for connecting for friends and family. Facebook personal pages are for personal /networking use and there are Facebook Business Pages used to set up your business presence.  You need a Facebook personal page before you can set up a page for your business.
  • Facebook Business Page: Is a HUGE part of any Internet Marketing Strategy.  A Facebook Business Page is a GREAT compliment to your Blog. The page allows you an avenue to share your blog posts and additional information  with people that follow your page.  Also, people tend to search out Facebook Business pages sometimes in lieu of a traditional website, to find out more information about your company. So by NOT having a Facebook Business Page for your company you could potentially miss out on an opportunity to share information about your companies products and services. So if you don’t have a Facebook Business Page its very important to your company to capitalize on this FREE platform to promote your company. Remember, potential customers could be searching for your company on Facebook, so you want to make sure they are able to find you! So Create your Facebook Page today!
  • Twitter:  Is an often overlooked resource in creating a new social media strategy. Twitter is a great way to gain company exposure, increase brand awareness and potentially sales leads for your company.  You can also share blog posts by way of Twitter. Keep in mind that Twitter is NOT an avenue to shove your message at followers but more of an avenue to engage and share information that is of value to your followers. Twitter rocks and you should definitely get started with utilizing this powerful platform .
  • Google+ Profile:  Is a new social media platform to share content and interact with people.  Although it’s still new, the potential is huge as is any Google product or service.  As an early adopter of social media platforms I strongly encourage getting acclimated to this platform by setting up a profile.
  • Google+ Pages:  Pages are also really new but the potential is huge as I’m sure Google has huge plans for this new platform that is gaining popularity. One of the things that is really powerful about Google+ is that it’s a Google product and Google is known to really have exceptional service. Google+ is now starting to integrate posts from personal and pages in search results. So Google+ will have a huge effect on SEO.
As usual, I welcome any and all comments, good, bad, ugly or indifferent.
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Blog Traffic, Think Tribe ..Go #Triberr

BlogJuice

 

When I originally started blogging it was almost a forced effort on my part. I had just finished Grad School in one year and the thought of writing anything longer than my name was really like WTH. However I knew that blogging would have to play a huge role in my marketing strategy.  As I started writing, I soon realized that not only was this a part of my strategy but,  I really LOVED blogging.

I got started with Blogger, then ventured to Posterous and then grabbed a Tumblr. So I’ve pretty much had a trial run on every popular blogging platform. A few months ago Posterous, which was my primary blogging format after trying the others, jumped the shark. Ok, maybe Posterous did not jump the shark but they no longer fulfilled my blogging needs due to a format change. So with the encouragement from my friend Tami at AriesGDIM,  I moved everything to WordPress. Since I was a bit of a WordPress basher initially, this was a big move for me and I am so happy that I made the move.   I have been very happy with my transition to WordPress and I am using WordPress.com and WordPress.org.

Well, now here I am happy to blogging, excited about my new format but I lost most of my followers due to the transition from Posterous to WordPress. What to do, what to do?  Well along comes Michael Q Todd with an invite to Triberr. What the heck is a Triberr, was my immediate thought.  I did a bit of investigating, then jumped right in because it was exactly what I needed for my new WordPress blogs.

I had an opportunity to join a few other Tribes on Triberr but some of those did not work out so well.  One of the most important things about going with a tribe is to make sure the content is a good fit for your marketing strategy and Twitter followers.  

So, what is Triberr you ask? Triberr is quite simply Blog Juice because the platform allows you to get an amazing amount of blog traffic due to joining a Tribe of bloggers that share your content with their Twitter followers.  You also share their blog content with your Twitter followers. This can be an amazing boost for your blog, as well as allowing you to connect with amazing bloggers. Ultimately it can really be a win – win for everyone in a Tribe if  the right content is flowing through the Tribe.

I am a member of two wonderful Tribes, I love the content that flows through the Tribes and I am happy with the traffic that my blog has received.

A few things that you should consider when selecting a Tribe is:

  • Make sure the content that you share is similar to your content
  • Make sure the content is complementary to your style
  • Make sure the content would be of interest to your Twitter followers

Also if you join a Tribe and the content is not to your satisfaction,  you can always leave that Tribe. It’s NOT The Fugitive, you will NOT blow up. Just write the person that invited you a short note explaining why you left and then bounce. 🙂

In a parting note, remember that once you join Triberr you can create a Tribe of your own, to extend your Blog Juice even farther.  Happy Blogging!

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