Everyone knows that Google has rolled out the new algorithm for mobile. Some websites have been affected and some have not. Whether it’s Google driven or not, it is wise to consider having a mobile presence. This is especially the case if you are in business. It’s very important since those that access websites by mobile device could possibly be another target demographic for your business. It’s always good business to open your company capabilities to potential customers that you may not have been reaching previously.
As a business owner I realize the importance of having a website that is mobile friendly. As more and more of your clients and potential clients become mobile your need to provide them with an avenue in which to contact you will increase.
Statistics show that desktop usage is on the decline and smart phone usage is on the rise. Some report that up to 60% of web traffic is mobile. THIS means that if your website is not viewable by mobile you could be missing crucial leads, potential customers and even losing customers that are opting to shop while they are on their mobile device. Ultimately THIS means that your traditional website is just not enough. So it is time to create a mobile website.
When I started to look for a way to create my mobile website, I wanted to definitely stick with WordPress. However I found that WordPress didn’t offer many mobile templates. So I decided that this needed to change, hence the creation of WordPress Mobile Templates site.
YOU can create your own fully functionally mobile website in THREE easy steps. The AMAZING thing about it, THIS mobile website will be run on WORDPRESS. This is a win-win mobile scenario.
Ok, lets get to work:
First: You want to grab a new domain or create a sub domain for your new mobile website.
Second: Set up a new installation of WordPress using the new domain or subdomain.
Third: Purchase a mobile WordPress Template that is optimized for mobile web. Upload this template and activate it as you would any other traditional WordPress template.
BAM! You’re done
The GREAT thing about having a mobile website run on WordPress is that EVERY benefit of running this powerful platform is now available for YOUR mobile website.
Technology has changed so many things in our lives and it has been such a quick change that it is almost mind-boggling. One minute we were reading magazines and newspapers, the next minute we are consuming news and information by way of tablet and mobile device.
As we move further and further into this technology driven world we must continue to adapt every aspect our lives to stay up with the super quick changes. One of the things that we need to adapt immediately is HOW we search for jobs. This change may allow us to gain a bit of competitive advantage, which is so important in the job search game.
At one time it was enough to post a resume to the job boards and let the recruiters find you. That is not necessarily the case now and this is due to so much competition. Also so many are choosing to go one step further by using digital channels to take their job search to the next level. Those that are a little savvy are using digital strategies that are usually applied to marketing, to their job search efforts like branding, mobile web, social media and other strategies.
A few very easy Digital Strategies that you can easily apply to your job search:
Social Media: Before you do anything, clean up your social media profiles because recruiters DO check social media profiles. So if you have college photos being a pot worshipper, any and all forms of nudity, beer pong and other types of nonsense delete them or make them viewable to only a certain list of people. Also refrain from using profanity laced status updates because NO Company wants to hire a potty mouth as a representative for their organization. If you feel a need to vent by cursing, do so under your breath instead. It’s kind of old school but grumble under your breath, while walking away from your keyboard.
Portfolio: If you have a portfolio of work, make sure that is online and accessible to recruiters. This allows recruiters to see if the work you’d done is a fit for the position that they are recruiting for currently. The goal is, again, to stand apart from your competition and providing a link to your work will do this.
Website: These days even if you do not have a business, you should have a website. Branding yourself online is so important because it allows you to stand apart from your competition. Before you start your website buy a domain utilizing your name. If your name is John Anthony Smith, try to get the domain JohnASmith.com. This will allow you to create an online presence for yourself, adding information about yourself, projects you’ve completed etc. BRAND YOURSELF so that you stand apart from those competing for the same position. The website allows recruiters to see you beyond what is just listed on your resume.
You can easily create a website on WordPress.com but if you are really savvy you could go with a self-hosted WordPress.org website.
2 Minute Video: The power of video is an amazing thing and we see this every day on our social media channels. This can definitely be applied to your job search efforts. Creation of a short 2-minute video about who you are as a person allows recruiters to get a glimpse of your personality. Your resume can portray who you are in a business sense, but cannot effectively portray who you are on a personal level, but a video can. Sometimes employers are looking for a certain personality type for their organization and a video could demonstrate this to them.
Mobile Resume: There is no secret that mobile usage will surpass traditional PC usage shortly. So get a jump on it by adding your resume to your mobile website, if you have one. If you plan to create a WordPress site, you can create a traditional website OR go with a mobile website using a WordPress Mobile Template. The GREAT thing about making your resume accessible to mobile users is that you can instantly send your resume in link form to recruiters during the day without accessing a computer. Recruiters usually contact you during their business hours which is also during a time when you are working. So having your resume on your website allows you to take advantage of a potential opportunity in a timely manner. The recruiter now has a copy of your resume until you can send them a print ready copy from your home computer.
LinkedIn: Utilizing this resource is ESSENTIAL to moving your job search to the next level. I’ve read that 74% of recruiters use social media as a way to find candidates. Of those, 94% are using LinkedIn. This is HUGE! So using LinkedIn is essential.
Don’t just throw up a profile; utilize all of the bells and whistles that LinkedIn has to offer. In addition to your profile, add links to your social media channels, website, portfolio, mobile resume and 2 minute video. Use this platform to SHOW recruiters WHY you are the right candidate for the position that they are trying to fill.
Go out there and be digital! Take your job search to the next level and compete for the position that you KNOW you’re qualified for.
I remember the 90’s, when the Internet initially entered the scene. I was immediately very enthralled with this technology. I was immediately taken with the little computerized box that had moved beyond being used for just work related tasks to a place that held an abundance of information. It didn’t matter that the information was mostly text based; I was just fascinated by HOW much information that I had access to within this little box, called a computer.
At the time, this information intense technology called the Word Wide. I was working at the local Library when I first got introduced to this magical world. Once I had experienced it’s magic, I instantly developed a huge fascination for what is now called the Internet and a stronger drive to learn as much as I could. So, I was tasked with not only teaching the staff Windows 95 but with instructing Windows NT, to patrons in the newly proposed computer labs. My enthusiasm about this new Internet technology started my journey into the LOVE of technology and helped lead me to where I am now.
I recognized, even back in the mid nineties that this technology would be HUGE and would change the world. As this technology was really taking off and all of the Internet companies were booming I was finishing my Bachelors Degree in business. I was so involved with finishing school during the time, so regrettably I was not able to take an active part in this technology growth as I longed to. Although I was not in the thick of things, only instruction, it was still so exciting to see the Internet take off. I always did regret my inability to get involved and to take an active role in the growth of the first wave of the Internet Technology boom.
Roll the clock about 18 years ahead, and here we are. I cannot express the excitement at having an opportunity to be an active part in this era of what looks to be the NEW wave of Internet growth.
When I returned to grad school, I had no clue that the Internet Space would be heading toward the second boom. It was all a blessing, luck, great timing or some combination of all of those. Either way, it is an exciting time to be a part of the second technology boom.
Since the 1990’s we have gone from having huge monitors, towers and keyboards to having the ability to literally carrying our computer around in our pockets due to the growth of smart phone technology. THIS is the NEW Technology boom and I am so excited that I get to be a part of it this time around.
Smart phones are almost singularly responsible for the HUGE boom in technology because they allow us to literally become mobile WHILE being connected. The growth of smart phones has grown so much in the past few years that some say the there will soon be more mobile devices in use than there are people in the world. That is unimaginable.
With all of the growth of mobile technology businesses MUST quickly jump in this space if they want their organizations to benefit from those that are users of this technology.
The need for a mobile website should be at the forefront of every organizations digital marketing strategy. Organizations cannot be sluggish in adopting this as they were in the 90’s when they were prompted to get a traditional website. Technology is moving so much faster now than it was back then.
Take a look at the information below on HOW much growth is expected in the mobile area moving forward.
Global mobile data traffic grew 70 percent in 2012. Global mobile data traffic reached 885 petabytes per month at the end of 2012, up from 520 petabytes per month at the end of 2011.
Last year’s mobile data traffic was nearly twelve times the size of the entire global Internet in 2000. Global mobile data traffic in 2012 (885 petabytes per month) was nearly twelve times greater than the total global Internet traffic in 2000 (75 petabytes per month).
Mobile video traffic exceeded 50 percent for the first time in 2012. Mobile video traffic was 51 percent of traffic by the end of 2012.
Mobile network connection speeds more than doubled in 2012. Globally, the average mobile network downstream speed in 2012 was 526 kilobits per second (kbps), up from 248 kbps in 2011. The average mobile network connection speed for smartphones in 2012 was 2,064 kbps, up from 1,211 kbps in 2011. The average mobile network connection speed for tablets in 2012 was 3,683 kbps, up from 2,030 kbps in 2011.
In 2012, a fourth-generation (4G) connection generated 19 times more traffic on average than a non-4G connection. Although 4G connections represent only 0.9 percent of mobile connections today, they already account for 14 percent of mobile data traffic.
The top 1 percent of mobile data subscribers generate 16 percent of mobile data traffic, down from 52 percent at the beginning of 2010. According to a mobile data usage study conducted by Cisco, mobile data traffic has evened out over the last year and is now lower than the 1:20 ratio that has been true of fixed networks for several years.
Average smartphone usage grew 81 percent in 2012. The average amount of traffic per smartphone in 2012 was 342 MB per month, up from 189 MB per month in 2011.
Smartphones represented only 18 percent of total global handsets in use in 2012, but represented 92 percent of total global handset traffic. In 2012, the typical smartphone generated 50 times more mobile data traffic (342 MB per month) than the typical basic-feature cell phone (which generated only 6.8 MB per month of mobile data traffic).
Globally, 33 percent of total mobile data traffic was offloaded onto the fixed network through Wi-Fi or femtocell in 2012. In 2012, 429 petabytes of mobile data traffic were offloaded onto the fixed network each month. Without offload, mobile data traffic would have grown 96 percent rather than 70 percent in 2012.
Android is now higher than iPhone levels of data use. By the end of 2012, average Android consumption exceeded average iPhone consumption in the United States and Western Europe.
In 2012, 14 percent of mobile devices and connections were potentially IPv6-capable. This estimate is based on network connection speed and OS capability.
In 2012, the number of mobile-connected tablets increased 2.5-fold to 36 million, and each tablet generated 2.4 times more traffic than the average smartphone. In 2012, mobile data traffic per tablet was 820 MB per month, compared to 342 MB per month per smartphone.
There were 161 million laptops on the mobile network in 2012, and each laptop generated 7 times more traffic than the average smartphone. Mobile data traffic per laptop was 2.5 GB per month in 2012, up 11 percent from 2.3 GB per month in 2011.
Nonsmartphone usage increased 35 percent to 6.8 MB per month in 2012, compared to 5.0 MB per month in 2011. Basic handsets still make up the vast majority of handsets on the network (82 percent).
The Mobile Network Through 2017
Mobile data traffic will reach the following milestones within the next five years.
• Monthly global mobile data traffic will surpass 10 exabytes in 2017.
• The number of mobile-connected devices will exceed the world’s population in 2013.
• The average mobile connection speed will surpass 1 Mbps in 2014.
• Due to increased usage on smartphones, handsets will exceed 50 percent of mobile data traffic in 2013.
• Monthly mobile tablet traffic will surpass 1 exabyte per month in 2017.
• Tablets will exceed 10 percent of global mobile data traffic in 2015.
Global mobile data traffic will increase 13-fold between 2012 and 2017. Mobile data traffic will grow at a compound annual growth rate (CAGR) of 66 percent from 2012 to 2017, reaching 11.2 exabytes per month by 2017.
By the end of 2013, the number of mobile-connected devices will exceed the number of people on earth, and by 2017 there will be nearly 1.4 mobile devices per capita. There will be over 10 billion mobile-connected devices in 2017, including machine-to-machine (M2M) modules-exceeding the world’s population at that time (7.6 billion).
Mobile network connection speeds will increase 7-fold by 2017. The average mobile network connection speed (526 kbps in 2012) will exceed 3.9 megabits per second (Mbps) in 2017.
In 2017, 4G will be 10 percent of connections, but 45 percent of total traffic. In 2017, a 4G connection will generate 8 times more traffic on average than a non-4G connection.
By 2017, 41 percent of all global mobile devices and connections could potentially be capable of connecting to an IPv6 mobile network. Over 4.2 billion devices and connections will be IPv6-capable in 2017.
Two-thirds of the world’s mobile data traffic will be video by 2017. Mobile video will increase 16-fold between 2012 and 2017, accounting for over 66 percent of total mobile data traffic by the end of the forecast period.
Mobile-connected tablets will generate more traffic in 2017 than the entire global mobile network in 2012. The amount of mobile data traffic generated by tablets in 2017 (1.3 exabytes per month) will be 1.5 times higher than the total amount of global mobile data traffic in 2012 (885 petabytes per month).
The average smartphone will generate 2.7 GB of traffic per month in 2017, an 8-fold increase over the 2012 average of 342 MB per month. Aggregate smartphone traffic in 2017 will be 19 times greater than it is today, with a CAGR of 81 percent.
By 2017, almost 21 exabytes of mobile data traffic will be offloaded to the fixed network by means of Wi-Fi devices and femtocells each month. Without Wi-Fi and femtocell offload, total mobile data traffic would grow at a CAGR of 74 percent between 2012 and 2017 (16-fold growth), instead of the projected CAGR of 66 percent (13-fold growth).
The Middle East and Africa will have the strongest mobile data traffic growth of any region at 77 percent CAGR. This region will be followed by Asia Pacific at 76 percent and Latin America at 67 percent.
So needless to say I think it’s time to get mobile people! There are a variety of options available when considering a mobile website, that are great for corporate business. One of the options that I immediately wanted to explore was a mobile website powered by WordPress after all WordPress is one of the most powerful CMS platforms available. After being a WordPress hold out for so long, now that I am there I don’t want to leave. I don’t want to consider other options because this platform fits my business needs.
So in sticking with my need to go with WordPress I started exploring options for Mobile Templates that I could use for WordPress. At first I was only able to find a variety of plugins that would convert my WordPress site to a mobile ready site. The Plugins work fine if you page doesn’t have a lot of pages and submenus. If it does, the plugins make your page look goofy. YES, goofy is a technical term.
I then took a look at the responsive themes; they were fine but still didn’t suit my needs because I didn’t want to change my entire brand to go with a new theme. I wanted a mobile site that would match or closely match my current website.
Finding a fully functional Template built exclusively for mobile practically nonexistent, until I recently found a small company that ONLY Creates WordPress Templates for MOBILE. Excited I am! So I was able to throw up a fully functional WordPress Mobile website based on the look of my site. The great thing about it is that everything that I can do formy full website can be done for my mobile site. Guess WHAT? WIN!
So whatever route you decide to take in the mobile strategy of your business, make sure you get started right away!
Just a few years ago people were feeling a sense of urgency to get a very basic web presence up and running. Now companies that panicked in creating that very basic website now have bigger issues if they have not moved beyond updating that website.
Organizations not only have to keep up with all of the changes with web creation vs content management systems, they now have to integrate mobile into the mix. With the integration of mobile platforms, organizations must be able to adapt marketing strategies for mobile while keeping up with the many changes that go along with those platforms.
It is a brand new world, that world is fast moving, powerful and can literally fit in your pocket. We are living in a world driven by mobile technology and users that need to have an ongoing source of information all the time and at their fingertips drive this. This is GREAT for people like me that are driven by technology, that have embraced this super quick moving technology but for businesses it can be tough keeping up. Especially if your organization is NOT technology focused.
So, not only do organizations have to adapt to mobile technology they MUST see that the dynamic that pushed the change are the people that are utilizing these technologies. PEOPLE are the driving force behind the change, they consume information differently, and they NEED to have information at their fingertips. So since organization MUST adapt their business strategy to incorporate mobile technology they must also understand that people have also changed. This understanding will help in visualizing the future sales and marketing strategies of their organizations.
At one time people were fine with consuming content by way of traditional sources such as newspapers, radio, television and other printed materials. NOW there’s a wave of people that have limited interest in those forms of media. These are the people that are driving the super quick change and this is a huge demographic that organizations must adapt their content for and recognize that these people are the population that are driving the change.
Mobile technologies are growing at a quicker rate than any technology in history. Take a look at the infographic below to give you the what, when, how and why of this growth and what you need to do to adapt your organizational structure to capitalize from this growth.
As platforms are introduced to the digital marketing space we continue to be spread thin in trying to embrace them all. At a certain point, as Digital Marketers we must really look at the amount of time we are spending on platforms. Then we should decide which ones we need to keep, make priority and decide which ones we might need to reevaluate.
It’s not as if we are discarding platforms but more like be realistic and making a conscious choice to stop spreading ourselves thin. This is exactly what can happen if we continue try to embrace every new platform that presents itself in this ever-increasing digital marketing space.
I wrote a blog post about the 13 Digital Marketing Platforms That We Must Embrace in 2013 and I am a firm believer in embracing those 13 platforms successfully and minimizing my interaction with some others. I am not going to eliminate them just reevaluate how much time I need to spend on them and utilize platforms which help to manage time more effectively.
A few really essential platforms that help me to manage my time more effectively is as follows:
This option is by far one of the BEST things that Facebook accomplished in all of 2012. Not only was it a great addition, but it also allowed people to explore a FREE option of scheduling posts. This allows me to exercise my life’s philosophy of “If It’s FREE, it’s For Me!” I love Facebook schedule posts, I utilize this often because I manage more than a dozen Facebook pages and this is a GREAT time saver!
This continues to be a GREAT option for scheduling social media posts! Buffer has continued to improve by adding analytics and additional social media channels that can be utilize through this platform. One of the things that I really love about buffer are that the toolbar and WordPress sharing plugin that allows you to add posts to your Buffer schedule at any point in your online travels. So this continues to be a GREAT platform whether you go with free posting or expand into the extended options offered if you decide to upgrade. If you go with the upgraded options you will have the ability to add unlimited posts and share to up to 12 social media platforms. Whichever option you chose Buffer should be a part of your digital marketing time management strategy.
I have been using Laterbro for quite a while and I cannot say enough about this platform. Although not as popular as some of the other scheduling tools, Laterbro is still a winner. It is FREE and allows you to schedule content to Facebook and multiple Twitter accounts. If you have not had a chance to give Laterbro a run, you should make a point to do so.
I am a HUGE fan of Triberr and I can never say enough about this amazing platform. Triberr is a platform that allows you to team up with other people in tribes to share content through Twitter and other social media channels. One of the things that I really LOVE about Triberr is that it allows you to determine how you’d like the schedule sharing the posts of your tribemates. You can share in15-minute increments or up to 24-hour increments. Although not officially a scheduling platform, Triberr allows you to schedule information of your tribemates with your content to create a very nice flow of content through your Twitter feed.
If you are using a self-hosted WordPress platform for your blog take a look at the plugin Tweet Old Post. This allows you to share some of your WordPress blog posts through your Twitter feed automatically using this plugin.
Last year I created a post about 12 Platforms That We Should Use in 2012 and my goodness what a difference a year makes. So much has happened in the world of Digital Marketing in 2012, all pretty exciting. Progress is always a wonderful thing and all of the changes, good, bad or ugly is history altering in this industry.
With so much change occuring last year, we should start 2013 with mastering some things that will alter and enhance our lives within this ever changing digital marketing space. Take a look at the 13 things you should master in 2013.
Google+:Last Year Google+ barely made my list although I was always a fan. I must admit to being quite guilty of not utilizing this platform as much as I should. So this year I will change that! Google has really stepped up their game with this platform and that is a game changer for social media platforms. Google has integrated all of the Google services, this is HUGE. Google rolled out a great connection with Blogger, Youtube, merged Google Local and added Communities. ALL HUGE, especially when Facebook has been making so many changes that have not been beneficial to brands. One of these changes is the algorithm change almost forcing brands to utilize Facebook ads to get the exposure that they once had for free. Also the new layout that doesn’t allow branded iFrame pages to be the default landing page, again forcing brands to look at other channels for driving website traffic, namely Facebook ads. Finally Facebook doesn’t allow contact information on brand cover pages. ALL of these choices that Facebook has made make it very easy for brands to explore Google+ for their brands.
Explore Twittermore thoroughly: As Facebook minimized avenues in which brands could expose their contactinformation to their followers, Twitter provided an opportunity for brands by way of the new layout and header to maximize exposure. This is reason enough to explore Twitter more or utilize it more, if you currently do not use it as much as you should.
WordPress: If you are not utilizing wordpress and you have an old school traditional website, now is the time to consider looking at WordPress as your website/blog platform. The endless possibilities of this platform is enough to make you take a look at it and go for it. Also venture outside of the templates offered by WordPress, there are so many websites that offer templates that may better fit your brands needs. If you can’t find one suitable, consider getting a custom template created just for your brand.
Triberr: Is a MUST have this year as it was last year, maybe more so. I cannot stress the importance of this platform enough. EVERYONE that blogs needs to be a part of Triberr for the maximum exposure to their blog. The key to Triberr and being successful is being selective about Tribes. Make Triberr a part of your digital marketing strategy for 2013 NOW!
Refresh Your Brand: Your digital marketing strategy loses its effectiveness without consistent branding. It is very important to have a memorable and consistent brand across all social media channels. A new year is a great time to freshen your old brand or even start from scratch.
Monetize Your Content: If you have a decent blog following you should consider monetizing your content. Look at Google ads, affiliate marketing and other monetizing options.
Go Visual: Even if you are currently put off by Instagram don’t let that stop you from diving into other visual platforms. Check out Flickr, Pinterest or both. Don’t forget to incorporated Youtube into your Digital Marketing Mix. The new year is a great time to create a company capabilities videos displaying some of the new services that you offer or emphasize some of the other services that you currrently offer. Incorporate your new refreshed brand while you’re at it in to your Youtube channel.
Add some traditional Marketing to your mix: All of any one way to market is never a good idea even in this very digital world. I have blogged often about integrating digital into traditional marketing, but there are a few traditional marketing concepts that work well with digital marketing concepts. Although traditional marketing has changed so much it is not totally obsolete. A fusion of traditional and digital marketing is something that should be explored. Consider doing a direct mail campaign to reintroduce your newly branded online presence and wordpress page. This will allow you to tie your marketing efforts together and create some buzz about your newly branded online presence.
Explore new technologies: There is always a reason to explore new technologies, primarily because we are living through a huge period of change with technologies. Although these technologies aren’t exactly new, they are not totally embraced yet so learn more about Augmented Reality, Cloud Computing, 3D Printing and more.
Explore Mobile: Just in case you haven’t noticed yet a lot of people utilize their mobile device probably more than their laptop and/or desktop. Make your site mobile ready, if you haven’t done so yet. Also consider getting a mobile website if you do not have the ability to make your site mobile ready and create a redirect from your traditional site to your mobile site. This would allow people that are on mobile devices to automatically go to your mobile site if they are on a mobile device.
Explore QR Codes again: Mobile devices aren’t going anywhere, if anything usage will increase as the years go by. QR Codes are a great way to create great campaigns to get people to your website. Make sure your QR code campaign is well planned and executed. A few tips, you must have a call to action. You must give a person a reason to scan and make sure your QR Code scans to a mobile device. Finally have a GREAT QR code scanning App. I am currently using Scan.Me and It is the best QR code scanner that I’ve used as of yet because you just move your mobile device close to the QR code and it scans. That’s it, no fiddling around, minimal steps. Tie your QR code campaign to your new direct mail campaign! WINNING!
Social Media Time Management:Time management is essential with social media, which can honestly be a huge time suck which could lead to burn out without effective time management. Social Media burn out is not even an option, if you are a Digital Marketer. So utilize tools that will help you manage your time more efffectively.
Finally, Have FUN!Digital Marketing is FUN especially if you have figured out a way to effectively manage your time!
As usual, I welcome any thoughts or comments, good, bad, ugly or indifferent! Feel free to check me out on Facebookor Twitter!
I am truly a reformed WordPress basher and I fully admit that I was totally wrong. I use WordPress.com for this blog and WordPress.org for a few additional blogs that I write for. I have tried practically every blogging platform available, Posterous, Blogger and Tumblr ( I still use Tumblr and I love this platform as well). I have found WordPress to be an amazing platform and this is primarily due to the abundance of plugins available.
Google Analyticator: Any an all online presences need analytics! If you create a blog or website you really need to have the ability to monitor the effectiveness of your work. The Google Analyticator does just that.
Googlyzer: Is a plugin that I just started using and I really love it. This plugin allows you to pull Google Analytics from Google right into a WordPress Dashbord. This is a great time saver!
My Category Order: As you know the listing for Category is in a default order but this plugin allows you to rearrange the order according to your needs.
My Link Order: This is the same as My Category Order except it allows you to change the order of your links.
My Page Order:I absolutely LOVE my page order because like the above two plug ins, My Page Order allows you to change the order of your WordPress Pages.
Pinterest Pinboard Widget: Everyone loves Pinterest and we all want to show off our Pin Boards. This Plugin allows you to do just that. You can select how many columns and rows that you’d like to display.
Trackable Social Share Icons: Everyone uses social media icons to share their content, but as a lover of Analytics I love this plugin because it allows you to attach analytics to social sharing icons.
Ultimate TinyMCE: I absolutely LOVE this plugin! This tiny, yet very powerful plug in allows you to add an amazing editing ability to your blog posts. It’s like a little HTML Editor build right into WordPress and this is one plugin that I can’t do without!
Tweet old post:Tweet Old Posts allows you to share previously created blog posts with your Twitter followers.
One of the most powerful thing about a WordPress blog is its ability to create an easy avenue in which to add different functionality as needed. The plugins are on of the things that make this platform so attractive to bloggers. The amazing array of plugins created by these amazing developers have really propel this platform to the forefront and it’s what truly makes WordPress the ROCKSTAR of blogging platforms.
Google is pretty awesome, we all know it! One of the reasons that they are so awesome is the vast amount of improvements and changes that they undergo on a regular basis. Although lots of changes are looked at as a positive thing some meet more dialogue than others and that it changes to the the infamous Google Algorithm. This is primarily because of the importance of websites to a persons business and any change to the algorithm can result in huge changes to website traffic. Take a look at the Infographic below to see the entire history of the Google Algorithm Change.
I talk often about creating a company blog and the importance to your brand. I’ve even discussed platforms and how I believe WordPress.org to be by far the best for your company blog if you need a pretty powerful content management system.
Ok, you’ve listened, you have a blog and now you are blogging away. What next? Well, one of the MOST important things about creating an online presence by way of blog or website is to know the effectiveness of your efforts. If you just create the blog or website and select NOT to measure the effectiveness, how do you know if you are reaching your goals and reaching your target market or not?
Enter web analytics, oh no, don’t run away. Analytics is one of the best ways to measure the effectiveness of your web presence. I would go so far as to say that it is an ESSENTIAL part of your online strategy. Analytics allow you to measure your traffic patterns, demographics and a variety of other data to ensure that your online strategy is on target.
WordPress does offer some analytic data but it is always great to get an outside source of analytics as it offers a wider range of statistic data to measure.