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Anise Smith Marketing

Social Media Professor | Digital Marketing Technologist | Mobile Web | Digital Webinar Developer | Analytics

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The #N00b Guide To Using #SocialMedia To Promote an Event

The #N00b Guide To Using #SocialMedia To Promote an Event
The #N00b Guide To Using #SocialMedia To Promote an Event

Social Media utilized for businesses purposes is relatively new in comparison to traditional marketing strategies. Social media used to promote events and seminars have been compared to word of mouth marketing, which has been around for quite a while. Similar to word of mouth marketing, social media used correctly offers the unique opportunity to gain a tremendous amount of exposure for events and seminars.

One of the most important things about using Social Media effectively is to know your channels, followers and audience. The user demographic on all social media channels is very different, so when sending your message by way of social media it is good to keep this in mind.

Channels that you should incorporate into your marketing strategy:

SOCIAL MEDIA CHANNELS

Facebook: Is one of the most powerful social media channels available. It presents you with the opportunity to harness this power to expose your seminars and events to, not only your friends and followers, but the friends and followers of your friends as well.

Seminars and events:

  • Facebook Business Page: If you do not have a Facebook Business Page, you should create one. This presents you with the opportunity to have people “LIKE” your page AND you can now market to them. Facebook page followers usually prefer that you post two to three times per day.
    • Upon creation of your business page, make sure you add content about your business, and or what you do. If the primary focus of your business is seminars and events, make sure you list as much detail as possible about what kinds of events and seminars you conduct.
    • Creation of a Facebook Cover page is very important. This allows people that have liked your page to get an idea of what you do and what your business is all about within a few seconds, just by viewing your cover page. The Facebook cover photo dimensions are 315px x 851px. You can find a cheat sheet of all social media images sizes online. Remember to view the Facebook cover photo terms of usage.
  • Facebook Events: This is a great channel that you can use to create and promote your events.
    • Personal Page Events: If you have people that you are connected to on your personal page, you can utilize this avenue to invite them to your event. If you have never created an event you can find instructions on The Facebook Help Page.
    • Business Page Events: You also have the ability to create events on your business page. You can find instructions for that on the Facebook Fan Page Event Help Page.

 

English: Tweeting bird, derived from the initi...

Twitter: Is a very different platform than Facebook because it lends itself to a more conversational tone and followers are extremely tolerant to more sharing of content. This is especially the case if you provide information that is helpful to them in addition to your self-promotion pieces. Most of the people that are following you on Twitter are following because they are interested in what you are sharing, your events, promotions etc. So, they are very open to 140 character short bursts of information about what you have going on. Just remember to also include useful content, NOT just self-promotion content.

Seminars and events:

  • Just like Facebook, make sure you create a bio for yourself. Add your website or blog URL if you have either.
  • Create a twitter header image; the size should be 1500 x 500. If you have the ability to create multiple graphic headers you should consider using different graphics to promote each of your events. If you chose to go this route make sure you have a basic graphic to use for your header image that will be utilized after your events and perfect for general purposes.
  • Check out the Twitter Help page for more details about customizing your profile.
  • Strategy: At one time people just tweeted, but this, like any other social media activity, has evolved.
    • Scheduling Tweets: It is a good idea to start tweeting about your event/seminar a few days ahead of your event, but it is essential the day before your event. Scheduling these tweets is advisable. Find our more in the Free Social Media Tools section below.
    • Live Tweeting: Is the latest rage now and if you can arrange this and if you think it may be beneficial to your events, it is advisable. Live Tweeting encourages engagement, your followers feel connected to you. Also, most importantly, everyone that is live tweeting with you is ALSO tweeting about your event to ALL of their followers. This is a way to extend the reach of your event, with the help of your followers.

TV has started utilizing live tweeting as an avenue to increase engagement among fans and actors and it has proven to very successful. So live tweeting during events is something to consider. Twitter recently quantified the impact of live tweeting during television events.

 

Vine: Was considered rather silly when it first arrived but later people realized how powerful this platform could be for engagement and social sharing. Vine is an app that allows you to video very small snippets of video and loops them together. They are easily shared and people LOVE them. Twitter owns Vine so it is really easy to share between these two platforms. Tide is a company that has successfully utilized Vine for marketing campaigns.

 

LiveStream: Is a platform that allows you to live stream your event by way of video. This could provide a great avenue to expose your event to people while it is taking place. This platform actually allows you to engage with those that are watching your event as well. This is a very powerful channel that should be added to your arsenal of tools.

 

LinkedIn: Is one of the most power social media platforms utilized primarily for businesses purposes, and they have absolutely NO competition in this space. For business events/seminars it is essential that LinkedIn is utilized.

Seminars and events:

  • Connecting: LinkedIn is a powerful platform in which to connect and network with like-minded professionals. It started out as a platform, which was viewed as an online resume, however they have grown beyond this due to a variety strategic company acquisitions.
  • Company Page: Is an essential part of keeping your network abreast of what you are doing, your events and seminars.
  • Groups: Is an area that should be utilized to present yourself as an authority in your industry. It can also be used to promote your events and seminars.
  • Articles: Pulse is the newest option that is really being aggressively pushed by LinkedIn. This portion of the site allows you to post articles directly to LinkedIn, instead of using an outside blogging platform. This is a very powerful tool because when you have completed your article and it’s posted, everyone in your network will be notified that you just posted a new article for the LinkedIn Pulse .

 

Slideshare: Is a great platform that allows you to post PowerPoint and Keynote presentations to a social format. This allows followers to view, share and embed your presentations to their blogs, websites etc.

  • LinkedIn owns Slideshare so your Slides can also be incorporated into your LinkedIn Profile using the LinkedIn Slideshare app.

 

Seminars and events: If you utilize a PowerPoint for your event or seminar, AFTER you’ve completed your event/seminar, you could post your slides for those that were unable to attend your event.

 

Google: We all know the power of Google, so utilizing some of what Google has to offer is a definite MUST for promoting your seminars and events.

  • Google Plus: Is one of the most powerful, yet underutilized social media platforms. The biggest benefit of using Google plus is that content shared on Google plus is factored into search results and will increase your search rank. Your Google+ Page will allow your personal page, your business page and YouTube channel to work together seamlessly to help you to promote your business, seminar or event.

 

Seminars and events:

  • Get started by creating a personal Google plus page.
  • Just like Facebook and Twitter, you have an area to create a cover page. The dimensions are 1192 x 2120. This space, just like for all of these platforms is very important because it is “prime real estate”, so you can announce different real estate like burnaby condos for sale or other properties. The cover page presents you with the opportunity to showcase your talents, display your unique value proposition, and promote yourself and your events.
  • You can get started using the Google plus Get Started

 

 

  • Google Plus Events: Is a platform that allows you to create an event and invite those that follow you. To find out more about events, check out the Google Plus Events Page.

 

Seminars and events: This event option should be used at least one week before your event, if possible. You can easily post your seminar or event to this platform and share it with your followers. What’s good about inviting people to your event is that the friends of the person attending your event will also be notified about your event. This is a great way to extend the reach of your seminar or event past just the people you are connected to.

  • Google Local: IS an amazing and free way to present your business locally. This page, after created is extremely powerful because it utilizes Google Maps in search results, so your business can be found.

 

Seminars and events: Make sure your contact information is up to date so you will be found in search locally. Start by verifying your business with Google Local.

 

  • YouTube: Is the second most searched platform and one of the most utilized platforms online. People love to watch and share videos, so this platform is a “must “when promoting event/seminars and businesses.

 

Seminars and events: If you have the capabilities to create a short video about your upcoming event, you could share that on your social media channels to create a buzz about your event or seminar. Creating YouTube videos are a lot easier than they use to be, due to smart phones.

 

FREE SOCIAL MEDIA TOOLS

Social Media is free if you don’t count the amount of time that it takes to fully take advantage of its benefits. If you go by the “time is money” philosophy, social media might not be considered free at all.   The key to utilizing social media to harness the power to promote is taking advantage of ALL of the available tools used to help you work smarter not harder.

Scheduling tools will become your friend and FREE scheduling tools will become your BEST friend. There are a variety of available FREE social media tools to help you manage your time, while giving you the ability to take advantage of all that social media has to offer. You can select to utilize a few or all of them depending on what meet your needs.   I use a combination of Facebook scheduling for Pages, Buffer and Laterbro.com. I use Facebook scheduling for pages to schedule my page posts, Buffer to schedule Google plus and Twitter if I have a small amount to post and Laterbro.com if I need to schedule a large quantity of Twitter posts.

  • Facebook Scheduling for Pages: This was one of the best things ever for people that use Facebook pages to promote their events, seminars and or businesses. To find out more about scheduling posts on your Facebook Page, go the Facebook Help Page.
  • Buffer: Is one of the best social media scheduling platforms available. Buffer offers a free option and an upgraded version, which includes advanced scheduling options and analytics for your posts. The free version allows you to schedule up to 10 posts on 2 different social media platforms.   I like FREE, so I utilize all free options on all platforms.
  • Laterbro.com is a FREE platform that allows you to schedule posts for Twitter or your personal Facebook page. This is great if you have a larger quantity of tweets to schedule.

BLOGS

Blogs are a great way to promote events and seminars at your own pace and timeline. Your blog allows you the freedom to post content about upcoming events weeks ahead of time to build a buzz about the event. These blog posts can additionally be posted to social media channel to further extend the reach of the seminar or event.

A few things that should be considered as additions to your blog:

  • Add a calendar of events, this allows your readers to see current and future events and seminars. They can plan to attend your event in advance.
  • Add as section/page for EVENTS/SEMINARS to your navigation; this allows your blog readers to plan for future events. In this section you could also add a submenu.
    • Include a Past Events section in the submenu of your navigation. You can add pictures, videos and other content from past events.
    • Include a Future Events section in the submenu of your navigation, which allows your readers to see what events are coming soon.

Good Luck!

 

As usual, I welcome comments good, bad, ugly or indifferent. I can be found on Facebook, Twitter and Google plus.  So follow, circle and  reach out!

 

 

 

 

Digital Marketing: Targeting Your Audience [Infographic]

Digital Marketing

 

Digital Marketing will be used to some degree for practically every marketing campaign moving forward. Whether we go with a campaign that includes video, slides or social media channels, digital marketing now is a huge aspect of marketing now.  One of the most important things we can do when deciding which digital marketing channel that we utilize is deciding which platform(s) may target our audience best. This is becoming increasingly more important with so many digital marketing channels available now.

 

If we want to be successful in our Digital Market campaigns it is very important to stay abreast of all of the channels but also to be aware that all channels do not fit the needs of all audiences. For instance Pinterest is primary geared toward a female demographic so if we are marketing services that are geared mostly toward men, this may not be the ideal platform to use.

 

Take a look at the Infographic below to give you an idea of HOW to target the proper digital marketing channel for your target audience.

Digital Marketing: Targeting Your Audience
Digital Marketing: Targeting Your Audience

Please Include Attribution to InternetServiceProviders.org With This Graphic

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13 Things Digital Marketers Should Master In #2013

13 for 2013

Last year I created a post about 12 Platforms That We Should Use in 2012 and my goodness what a difference a year makes.  So much has happened in the world of Digital Marketing in 2012, all pretty exciting.  Progress is always a wonderful thing and all of the changes, good, bad or ugly is history altering in this industry.

With so much change occuring last year, we should start 2013 with mastering some things that will alter and enhance our lives within this ever changing digital marketing space.  Take a look at the 13 things you should master in 2013.

    1. Google+: Last Year Google+ barely made my list although I was always a fan. I must admit to being quite guilty of not utilizing this platform as much as I should. So this year I will change that!  Google has really stepped up their game with this platform and that is a game changer for social media platforms. Google has integrated all of the Google services, this is HUGE. Google rolled out a great connection with Blogger, Youtube, merged Google Local and added Communities. ALL HUGE, especially when Facebook has been making so many changes that have not been beneficial to brands. One of these changes is the algorithm change almost forcing brands to utilize Facebook ads to get the exposure that they once had for free. Also the new layout that doesn’t allow branded iFrame pages to be the default landing page, again forcing brands to look at other channels for driving website traffic, namely Facebook ads. Finally Facebook doesn’t allow contact information on brand cover pages.  ALL of these choices that Facebook has made make it very easy for brands to explore Google+ for their brands.
    2. Explore Twitter more thoroughly:  As Facebook minimized avenues in which brands could  expose their contactImage representing Twitter as depicted in Crun...information to their followers, Twitter provided an opportunity for brands by way of the new layout and header to maximize exposure.  This is reason enough to explore Twitter more or utilize it more, if you currently do not use it as much as you should.
    3. WordPress:  If you are not utilizing wordpress and you have an old school traditional website, now is the time to consider looking at WordPress as your website/blog platform. The endless possibilities of this platform is enough to make you take a look at it and go for it. Also venture outside of the templates offered by WordPress, there are so many websites that offer templates that may better fit your brands needs.  If you can’t find one suitable, consider getting a custom template created just for your brand.
    4. Triberr:  Is a MUST have this year as it was last year, maybe more so.  I cannot stress the importance of this platform enough.  EVERYONE that blogs needs to be a part of Triberr for the maximum exposure to their blog.  The key to Triberr and being successful is being selective about Tribes.   Make Triberr a part of your digital marketing strategy for 2013 NOW!
    5. Refresh Your Brand:  Your digital marketing strategy loses its effectiveness without consistent branding. It is very important to have a memorable and consistent brand across all social media channels.  A new year is a great time to freshen your old brand or even start from scratch.
    6. Monetize Your Content:  If you have a decent blog following you should consider monetizing your content. Look at Google ads, affiliate marketing and other monetizing options.
    7. Go Visual:  Even if you are currently put off by Instagram don’t let that stop you from diving into other visual platforms. Check out Flickr, Pinterest or both. Don’t forget to incorporated Youtube into your Digital Marketing Mix. The new year is a great time to create a company capabilities videos displaying some of the new services that you offer or emphasize some of the other services that you currrently offer.  Incorporate your new refreshed brand while you’re at it in to your Youtube channel.
    8. Add some traditional Marketing to your mix:  All of any one way to market is never a good idea even in this very digital world.  I have blogged often about integrating digital into traditional marketing, but there are a few traditional marketing concepts that work well with digital marketing concepts. Although traditional marketing has changed so much it is not totally obsolete. A fusion of traditional and digital marketing is something that should be explored. Consider doing a direct mail campaign to reintroduce your newly branded online presence and wordpress page. This will allow you to tie your marketing efforts together and create some buzz about your newly branded online presence.
    9. Explore new technologies: There is always a reason to explore new technologies, primarily because we are living through a huge period of change with technologies.  Although these technologies aren’t exactly new, they are not totally embraced yet so learn more about Augmented Reality, Cloud Computing, 3D Printing  and more.
    10. Explore Mobile:  Just in case you haven’t noticed yet a lot of people utilize their mobile device probably more than their laptop and/or desktop. Make your site mobile ready, if you haven’t done so yet.  Also consider getting a mobile website if you do not have the ability to make your site mobile ready and create a redirect from your traditional site to your mobile site. This would allow people that are on mobile devices to automatically go to your mobile site if they are on a mobile device.
    11. Explore QR Codes again: Mobile devices aren’t going anywhere, if anything usage will increase as the years go by.  QR Code Mobile basicQR Codes are a great way to create great campaigns to get people to your website. Make sure your QR code campaign is well planned and executed.  A few tips, you must have a call to action. You must give a person a reason to scan and make sure your QR Code scans to a mobile device. Finally have a GREAT QR code scanning App. I am currently using Scan.Me and It is the best QR code scanner that I’ve used as of yet because you just move your mobile device close to the QR code and it scans. That’s it, no fiddling around, minimal steps. Tie your QR code campaign to your new direct mail campaign! WINNING!
    12. Social Media Time Management: Time management is essential with social media, which  can honestly be a huge time suck which could lead to burn out without effective time management.  Social Media burn out is not even an option, if you are a Digital Marketer. So utilize tools that will help you manage your time more efffectively.
    13. Finally, Have FUN!  Digital Marketing is FUN especially if you have figured out a way to effectively manage your time!

As usual, I welcome any thoughts or comments, good, bad, ugly or indifferent!  Feel free to check me out on Facebook or Twitter!

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What You NEED To Know About The HISTORY OF The Google Algorithm [Infographic]

Google Algorithm

Google is pretty awesome, we all know it! One of the reasons that they are so awesome is the vast amount of improvements and changes that they undergo on a regular basis. Although lots of changes are looked at as a positive thing some meet more dialogue than others and that it changes to the the infamous Google Algorithm.  This is primarily because of the importance of websites to a persons business and any change to the algorithm can result in huge changes to website traffic.   Take a look at the Infographic below to see the entire history of the Google Algorithm Change.

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OK, You Have A Blog Now What: Analyze Your Data

Analytics

 

I talk often about creating a company blog and the importance to your brand.  I’ve even discussed platforms and how I believe WordPress.org to be by far the best for your company blog if you need a pretty powerful content management system.

 

Ok, you’ve listened, you have a blog and now you are blogging away. What next?  Well, one of the MOST important things about creating an online presence by way of blog or website is to know the effectiveness of your efforts.  If you just create the blog or website and select NOT to measure the effectiveness, how do you know if you are reaching your goals and reaching your target market or not?

 

Enter web analytics, oh no, don’t run away. Analytics is one of the best ways to measure the effectiveness of your web presence.  I would go so far as to say that it is an ESSENTIAL part of your online strategy.   Analytics allow you to measure your traffic patterns, demographics and a variety of other data to ensure that your online strategy is on target.

 

WordPress does offer some analytic data but it is always great to get an outside source of analytics as it offers a wider range of statistic data to measure.

 

Ok, get lost and go analyze some numbers!

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Why Your Brand Should Be On #Pinterest [Infographic]

Pinerest Rocks

I have never made it a secret that I am always willing, ready and able to check out new Social Media Platforms.  So needless to say I am loving Pinterest so if you are not on yet, you may want to make the dive.

A few things that I really love:

  • Image Driven: Most people are very visual and it is amazing to see what your friends are pinning and repin the cool stuff. I am developing some favorite Pinners already because they pin really cool things. You can really get a peak into the personalities of people based on things that they pin.
  • It is really fun! This is a great platform that allows people regardless of social savvy to have a bit of fun with social media.
  • TRAFFIC! Yes I admit that it is really starting to be a huge traffic boom for me. I add blog images,  link those images back to my blog and this has been really a boost for my blog traffic. I think as the popularity increases so will the traffic to my blog.

So overall this platform is fun, great for traffic and overall a For The Win Social Media Platform for all!  Take a look at the Infographic below to see how popular it has become.

Source: mashable.com via Anise on Pinterest

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#Twitter Rocks, So why ARE Your Tweets BLOCKED? [Infographic]

Twitter

 

We are in an age of information sharing, transparency and engagement. You select to involve yourself with social media, with the goal of sharing information, engaging and having people share with you, right. Ok so your Tweets are BLOCKED, Private or whatever the hell they are? Why bother?

 

I understand it as much as I am possibly capable of if Twitter is used for personal usage. Umm…ok, I’m lying I really don’t but lets pretend I do just so I won’t get hate mail and hate comments. LOL.  I have only run across this a few times and I always wonder why a person would even bother to use Twitter under these circumstances. I really REALLY don’t understand it if business people chose to go this route.

 

As I am very transparent in business and personal practices I would never use a service that I felt as if I couldn’t utilize in a transparent way.  With Facebook there are options in place to allow certain degrees of privacy according to who is following. Under those circumstances I guess I understand to a certain degree, because information that you’d like to share with family and friends may differ from what you would want to share with business colleagues.  So maybe this is the same sort of thing?

This blog post is a way for me to gain an understanding of the need to block Tweets?  More of a way to find out why? Are you curious too? Well lets open the door of dialogue.

In the meantime, take a look at the Funny Twitter Infographic below and think about what kind of Twitter user you are.


Source: flashuser.net via Anise on Pinterest

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#Triberr: 8 Steps To Being A Great Tribe Mate

Triberr

 

I found out about Triberr a few months ago after being invited to a group by Michael Q Todd, before then I had heard very little about it. I must admit that I was a bit skeptical about it initially but there were so many amazing people from my social circles involved that I thought what the heck, let me check it out too.  I had just moved my blog from Posterous to WordPress and lost a bit of traffic with the move so I went for it and I have been very pleased with the results.

Everyone wants to increase the reach and traffic to their blog and Triberr is a platform that allows you to do that.  Now that it is open to the public and no longer in beta the potential of blog growth is HUGE. In a nutshell, Triberr allows you to create a tribe, add members of that tribe  and share blog content through RSS Feeds through the Twitter feed of your tribe mates.

As you share content you really get to know the people that you are in tribes with. So a few things that I’ve been doing to become a better tribe mate:

  • Check into Triberr at least once per day depending on how many tribes you belong to. I try to check in twice per day because I belong to quite a few tribes.
  • Give Karma.
  • Load share buttons and share content using +1 and StumbleUpon.
  • Follow all of your tribe mates on Twitter and other social media channels.
  • Get to know your tribe mates!
  • Check out and follow the blogs of your tribe mates
  • Leave comments on the blogs of your tribe mates.  [I’m working on this one]
  • Share great content of your tribe mates on your other social media channels.

Have fun and enjoy!

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Video Wrap up of 2011, This IS AN AMAZING Demonstration Of The POWER of #SocialMedia

SocialMedia2011

All technology and social media focused people recognize the power of social media but I have never seen such a powerful depiction of social media as the video below.  It could be that Social Media is THE NEW FORM OF MEDIA, display, shared and told from OUR perspective!  This video will give you Chills!

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